Table of Contents
- What is link building?
- Types of links
- How does link building work?
- Why should you consider link building for your business?
- Link building strategies for your business
- Link building agencies in Los Angeles
- Conclusion
Los Angeles! The entertainment capital of the world! Running a business here gives you plenty of opportunities, as you get to cater to some of the wealthiest folks in America. Businesses in Los Angeles have to stand out in the tough competition, and the link building agency can help you do just that.
Link building is a strategy that a lot of marketing agencies use these days to help businesses improve their SERP ranking and visibility. If you haven’t done that already, you should get into it right away.
This article will introduce you to the basics of link building and show you how it can help your business. We’ve also taken the liberty to list a few link building agencies in Los Angeles that can help you get the job done!
What is link building?
Link building is the process of acquiring hyperlinks from other websites to direct users to your own site. This is a commonly used SEO tactic that increases the credibility of your content and improves your SERP ranking.
The traffic generated from such links is referred to as inbound traffic. Different tactics are used to build these links, which is discussed in detail in the next section.
Types of link building services
There are several ways a link building agency can build links to your website in order to increase visibility or improve search engine rankings. The following are some of the most commonly used types of links:
Internal links
When you link a page on your site, it’s called an internal link. For example, say you’re writing a blog about SEO marketing. If you add a link to another blog on your site that talks about building user friendly websites, it is an example of an internal link.
External links
External links are any links that you add to websites other than your own. These links are also called outbound links. For example, if a blog post on your website references a recent event in the news, adding a link to a news article from a reputable news source increases your credibility.
External links mainly help increase your credibility. It also helps your page rank higher on search engine results, as ranking criteria takes links to reputable sources into consideration.
Backlinks
Backlinks are links from other websites that link to your own. Backlinks are a type of inbound link that generates more traffic for your site. There are different types of backlinks:
Natural backlinks: When an author finds the information on your website useful, they can add a link to your website on their blog. This type of link isn’t requested by the business or paid for, so it’s called a “natural backlink.”
Guest post backlinks: When you write a blog post for another website in return for a link to your site, it’s called guest posting. Usually, the blog content is in the same area of expertise that you work in, like marketing or business.
How does link building work?
In simple words, link building agencies work to create links to your website from various sources; this includes external websites, blogs, paid content, or your own website.
People often come across a business through a search – whether that’s on social media or a search engine. The algorithms used to display these results have specific criteria for ranking search engine results. One of them is the number and quality of links associated with your site.
The higher the number of links to your site, the greater your credibility. This, in turn, improves your search engine ranking and helps you reach a larger audience. In other words, only with good search engine ranking can your business be visible, and for that, link building is essential.
Why should you consider link building for your business?
A significant portion of the population uses the internet these days, and traditional marketing techniques, while still in use, are taking a back seat. Any business that is serious about its work should have a strong online presence, and SEO is the cornerstone of that goal.
Link building is a big part of the SEO strategy used by many link building agencies in Los Angeles today and provides the following benefits to businesses:
Increases traffic: Having multiple links to your site from blogs or other reputable sites increases the traffic and improves visibility for your business.
Improves ranking: Search engines use links as a factor in ranking search results, and using quality backlinks increases your website’s ranking on search engine results.
Boosts credibility: When credible bloggers or websites link to your website, it automatically increases the creditability of your business.
These are some of the many benefits that link building gives businesses.
Link building strategies for your business
This section will go over some strategies that link building agencies can use for your business.
Fix broken backlinks
A broken backlink is one where a link to another website or business doesn’t work. SEO experts look for these broken links and convince the site owners to change those links to links for their business. This is a commonly used strategy for link building.
Claim brand mentions
Other blogs or websites may reference your business if you provide some valuable product. You can reach out to such websites or bloggers and ask them to use an official link to your website. This tactic can increase traffic to your site and your credibility.
Create high-quality content
The best way to increase the credibility of your website and simultaneously increase your search engine ranking is to create content that is linkable. Examples of content that is linkable includes how-to guides, infographics, and other forms of useful information.
This is also referred to as “link bait,” where you create content, or assets, that other people will want to link to. This strategy will automatically get a lot of people to visit your page and improve your visibility.
Top 10 Best Link Building Agencies in Los Angeles
Convinced of the importance of link building? Are you considering hiring an agency for a link building? Then we’ve got you covered! Here is a list of link building agencies you can collaborate with to improve your SEO ranking:
Orange Outreach
The first link building agency in Los Angeles is on our list is Orange Outreach. They’ve been in the industry for over ten years, which has given them the opportunity to build an extensive network of reputable publishing firms and bloggers.
Being in the industry for a decade has given them the opportunity to figure out exactly what works in link building. This means you can leave your link building strategy in their hands and expect to see your search rankings improve in a matter of days.
They offer a wide range of packages to suit your needs, which can include blogger outreach and SEO services.
Website: https://orangeoutreach.com/
Infinity Media
Infinity Media is the second link building agency on our list. They have primarily worked with start-ups and have helped them pull in a ton of investors. Infinity Media offers a wide variety of services, including search engine optimization and email marketing.
They have a clear onboarding process where they go over their strategy with you and give you access to all the necessary tools like Google Analytics.
Website: https://www.infinitymediala.com/
GRO
GRO is yet another link building agency in Los Angeles area that has great marketing services. The founders built the company with small businesses in mind. Their services include SEO, link building and content creation, among others.
They have won a number of awards, including “Great place to work” and have a strong client base who have given them stellar reviews.
Website: https://gr0.com/
Bliss Drive
Bliss Drive is a company is one of the link building agencies in Los Angeles that provides SEO services. They help businesses improve their online presence and increase their leads. They’ve gotten a number of 5-star reviews on Yelp and Google, which shows the quality of their work.
Bliss Drive provides web design, content marketing, and SEO services, among other offerings. The company has worked with businesses in various industries, including insurance and fitness
Website: https://www.blissdrive.com/
UPQODE
UPQODE is the best link building agency in Los Angeles that has been around for over a decade and prioritizes putting the customer first. This company, like many others on this list, offers web design services along with marketing services.
Link building agencies in Los Angeles have follow some set of the strategies they use to increase your online presence. They have worked with a number of clients, bringing to life successful marketing strategies.
Website: https://upqode.com/
Surge Marketing
Surge Marketing is a marketing agency based in Los Angeles that can help you with your link building strategy. They focus on short-term contracts and don’t work with clients long-term. Like other link building agencies on the list, they have a number of awards in their name. They have also delivered marketing strategies that have brought success to their clients.
Website: https://surgemarketing.com/
Canesta Digital Marketing & SEO Agency
The Canesta Digital Agency has worked with a varied clientele, including businesses in healthcare, e-commerce and others. They provide a comprehensive set of digital marketing services, including PPC, SEO, and email marketing. This includes link building services, which will come in handy for your marketing strategy.
Website: https://www.canesta.com/
SEO Agency Los Angeles
The SEO Agency Los Angeles is the eighth link building agency on our list. This company has been around for over a decade and focuses on delivering marketing solutions, including SEO and content creation.
If you’re looking for a best link building agency in Los Angeles to build backlinks services to your company that works with small businesses, this agency is one of the options on this list that you can check out. The company is based out of Los Angeles and provides services across the county area.
Website: https://www.seolosangeles24.com/
King Kong
King Kong is the ninth link building agency on our list that’s based out of Los Angeles. They offer other digital marketing services as well, including SEO, CRO, and ads.
The one thing that makes them stand apart from the rest is their claim that they don’t get paid if they don’t deliver on their work. They have a good client base and have worked with small businesses in the area.
Website: https://kingkong.co/
Rush Republic
Lastly, there’s Rush Republic, an end-to-end marketing agency in the Los Angeles area. Their key services include content creation, digital marketing and strategy, and web design services, among many others. They have worked with a number of local businesses in various industries, including photography, manufacturing, and restaurants.
Website: https://therushrepublic.com/
Be sure to do your research on the companies in this list to determine which link building agency suits your needs best. Every company on this list has some experience in the field and has worked with small businesses. They also provide a range of services at different rates.
Check out their websites and have a conversation about their strategies to see what works best for you.
Some tips to keep in mind
As a bonus, we’ve included a list of tips that you can follow to pick the right agency for your business:
- Be clear about your needs.
- Make sure you go over the agency’s strategies for link building.
- Ensure there are adequate measures in place to check if the project is on track.
- Look for an agency that offers services in your budget range.
- Make sure you write up a proper contract with the necessary details in case something goes wrong later on.
Conclusion
This article has gone over the basics of link building, with some strategies that companies can use for link building and a list of link building agencies in the Los Angeles area that can help you come up with a good link building strategy.
Give the article a good read-through. Hopefully you will find some information to help you take your business to the next level.
Check back for more informative articles on digital marketing!
Frequently Asked Questions
- Why Link building Agencies are important?
Link Building Agencies are more important to your business website to increase the Domain rating as well as increase the online visibility of the website in Search Engine Results page to get more engagement and leads.
- How to Choose the best link building agency in Los Angeles?
In Los Angeles, there are so many link building agencies to hire. But if you want to know the best one, then you can ask the portfolio and case studies from their previous projects and also check with their success rates.
- What does a link building agency will do?
The best link building agency will work on the process of acquiring the high-quality backlinks from the high authority websites to your site. It makes your site more reputable and also receiving the quality backlinks.
Also Read: Best Guest Posting Services in Los Angeles
