Best Link Building Services in USA that Actually Work in 2026 to Boost Your SEO

Best Link Building Services in USA

Key Takeaways

  • In 2026, the best link building services prioritize quality over quantity, as a few high-authority backlinks now act as more powerful signals of trust to search engines than large volumes of generic links.
  • Professional link building services in the USA avoid automation and instead use manual detective work to find niche-relevant sites, ensuring your backlinks come from reputable, human-edited platforms.
  • Choosing an agency that focuses on ethical white-hat tactics, such as guest posting and broken link building, is essential to protect your site from penalties and ensure long-term SEO success.
  • For a backlink to be effective, it must have high topical relevancy, meaning the best link building services meticulously embed your links within content that is directly related to your industry.
  • Modern link building has evolved into digital PR, where experts earn placements on major media outlets through HARO and journalist outreach, blurring the lines between traditional marketing and SEO.
  • Transparency is a hallmark of the best link building services, as they provide clear reporting and manual outreach updates rather than hiding behind private blog networks or black-hat schemes.

Table of Content

  1. Introduction
  2. What is Link Building
  3. How Do Link Building Services in the USA Work in 2026? 
    3.1 Prospecting is Half Detective Work and Half Spam Filter
    3.2 Outreach is Manual and Slow
    3.3 Money Absolutely Changes Hands 
    3.4 Reporting is a Mix of Genuine Metrics and Narrative
  4. What are Link Building Services in the USA Like in 2026? 
    4.1 Split Market
    4.2 Post AI Overview Market
    4.3 White-Hat as a Spectrum
    4.4 Client Expectations vs. Reality
    4.5 Constant Adaptation
  5. The Importance of Best Link Building Services in SEO
  6. Key Benefits of Choosing the Best Link-Building Services
  7. Why Choosing the Best Link Building Services are Important
  8. The Best Link Building Services in 2026 to Boost Your SEO
    8.1 Guest Posting and Blogger Outreach Services
    8.1.1 How Guest Posting Services Work
    8.2 Digital PR & Brand Mention Link Building Services
    8.2.1 How Do Link Building Services Get Digital PR Backlinks?
    8.3 Brand Mentions 
    8.4 Broken Link Building Services
    8.5 Commonly Used Tools to Find Broken Links
  9. Editorial Link Placements on Authority Sites 
    9.1 Ways to Earn Editorial Link Placements
    9.1.1 Content Strategy
    9.1.2 Relationship Building
    9.1.3 Promote Your Content
    9.1.4 Become a Reliable Source
  10. Niche Edits 
  11. Resource Page Link Building Services 
  12. HARO Link Building Services
  13. How to Find the Best Link Building Services Agency in the USA 
    13.1 Their Strategy and Ethics
    13.2 Transparency and Reporting
    13.3 Reputation
    13.4 Testimonials from Past Clients
  14. Red Flags to Look for While Choosing a Link Building Service in the USA
  15. Conclusion
  16. Frequently Asked Questions

Introduction

Link building remains the most primary cornerstone for SEO success in 2026, acting as the essential signal of a website’s authority, credibility, and trustworthiness to both search engines and AI systems. Backlinks are still considered one of Google’s top three ranking factors. Studies consistently show that there is a correlation between a high number of quality referring domains and top search engine rankings. So, many businesses rely on professional link-building services that are specialized at acquiring the backlinks for them. Let’s see in detail how you can get the best link-building services for your website in this article.

What is Link Building? 

Before we jump to learn about what exactly these link-building services do, let’s just see what link building actually is to paint a detailed picture in our heads. Link building is a Search Engine Optimization (SEO) practice of acquiring backlinks from other reputable sites that direct back to your own, signaling to search engines like Google that your site’s content is valuable and trustworthy, which helps improve your search rankings and drive organic traffic.

These backlinks act as votes of confidence for your website, being the building blocks to make your site more relevant and authoritative, which are more important than generic links of large quantities.

How it works:

  • Crawlers are automated software designed to search and index content across webpages on the internet and store it like a library. Without this data-gathering software, search engines wouldn’t be able to find new content.
  • When authoritative websites link to your site or content, the crawlers tell search engines your content is a valuable resource, boosting your overall credibility.
  • The higher the amounts of high-quality backlinks you manage to acquire, preferably through the best link building services, the higher the rankings you achieve in search results, increasing your site’s visibility.

How Do Link Building Services in the USA Work in 2026? 

A link building service is offered by the best link building agency in USA that helps businesses acquire high-quality backlinks from other websites to their own site, so the businesses grow more visibility and website authority, enhancing the visibility to reach more audiences.

Link building service agencies behave more like small sales or media teams than link sellers. They keep their dashboards open, use the search console for client drops, project management for deadlines, and email sequences for outreach replies.

Prospecting is Half Detective Work and Half Spam Filter

A junior prospector in a link building service spends hours searching in Ahrefs/Semrush to find sites that rank for your niche and weed out the obvious trash, like blogs that only publish guest posts, one of those sites with casino/crypto overlaps, and straight-up AI-generated content.

Outreach is Manual and Slow 

An outreach specialist’s job in link building services more or less can resonate with a sales development representative, as they both have to send dozens to hundreds of emails every day and be ready to get ignored. Nevertheless, the best link building services send professional emails to editors, negotiate with editors, post emails, and offer editors something actually useful to earn your site backlinks. so that the link outreach services are part of the link building services.

Money Absolutely Changes Hands 

Despite Google’s stance, many US publishers now expect compensation like editorial fees, sponsorship packages, or publishing fees.

Agencies walk a thin line for:

  • Risk-averse clients avoid obvious pay-to-play lists and look for genuine collaborations, expert quotes, or data that earns a link without any transaction.
  • Aggressive clients sometimes accept paywalled placements but still vet the site and limit the anchors to look as natural as possible.

Reporting is a Mix of Genuine Metrics and Narrative 

Link building services show you monthly reports like URLs, anchors, and metrics. Internally, teams talk about which publishers are drying up, which niches are getting stricter, and where AI-generated junk is making outreach harder.

When SEO efforts don’t improve search rankings, account managers often reframe their work as an essential long-term strategy rather than direct ranking boosts. Customized SEO tactics for different clients make it better to reach their expectations given the unpredictable nature of search engine algorithms.

What are Link Building Services in the USA Like in 2026? 

Let’s look at a real-world market scenario of what link-building services are like in the USA.

Split Market 

On one side you have small boutique shops like agencies with small teams, tight publisher relationships with picky placements and niches. On the other hand, big factories, like link building services with scaled operations, provide hundreds of links per month across many clients, often leaning on semi-private networks and recycled site lists.

Post AI-Overview Landscape 

Since AI overview now gives users quick answers about everything, it reduces the click rates to websites, so editors now at reputable sites face less traffic and demand for high-quality backlinks. Agencies for SEO outreach services in the US, mass and low-quality pitches fail. They need better content and targeted outreach, or they’ll only get placements on low-tier sites.

White-Hat as a Spectrum 

In theory, most link building services in the USA talk about how “we only earn links editors give us, no payments, and fully editorial.”

In practice, however:

  • Many white hat link building services in the USA still pay for editorial fees but justify them as paying for content, editing, or sponsorship and not for the link.
  • Some even quietly use lower-risk private blog network (PBN)-like setups for clients who understand the risk and still want the fast results, while presenting it publicly as outreach only.

Client Expectations vs. Reality 

US clients want specific amounts of links per month plus visible ranking shifts, but only the best link building services agency knows you can’t produce desired results every month. Some works, like laying groundwork with mid-tier links and building relationships with publishers, are necessary.

Constant Adaptation 

US agencies routinely reverse-engineer backlink profiles of clients’ competitors and for themselves, trying to see which publishers still work, which look risky, and who’s clearly buying links and getting away with it for now.

As soon as a tactic becomes popular, like cheap niche edits, AI-written guest posts, or mass HARO pitching, publishers and algorithms clamp down, forcing real-world services to reinvent their playbook every 6–12 months.

The Importance of Best Link Building Services in SEO

Whether you’re a small business, a new business, or a well-established business, everyone wants to have a solid online presence with consistent audiences for their websites.

So, finding the best link building services agency to achieve your goals is one of the most crucial parts in setting a strong foundation for your digital presence.

The best link-building services offer ethical practices like white-hat services that gain your website niche-relevant and valuable links, which is important for long-term SEO success.

A professional and well-experienced services agency can grow your business with strategic expertise, save you time, and ensure sustainable growth, unlike cheap service agencies that can hurt your business with risks like Google penalties.

Key Benefits of Choosing the Best Link-Building Services 

  • The best link building services agency can get you high-quality backlinks from reputable sources that signal to search engines like Google that your website is trustworthy, boosting your site’s visibility in Search Engine Result Pages (SERPs).
  • Partnering with the link building services in the USA you feel compatible with as a US client, you can acquire high-authority backlinks from other trusted websites, attracting your targeted audience and increasing your leads and sales.
  • In a crowded and competitive market, the best link building services agency can offer you superior link building services that help you outrank competitors with similar content.
  • Professional link-building services in the USA mostly use ethical and manual practices, ensuring that the links comply with Google’s guidelines to prevent penalties associated with black-hat tactics or automated link schemes.
  • The best link-building services deliver you trusted backlinks to your new content, building a strong backlink profile, and this encourages search engines to crawl and index your new content more quickly.
  • A professional link building service acquires backlinks for you from high-authority websites, which act as valuable endorsements, boosting your reputation and credibility within your niche.

Why Choosing the Best Link Building Services are Important 

Relationship Building: An expert link building services agency nurtures genuine relationships with publishers, editors, and influencers to earn valuable placements.

Sustained ROI: They offer gradual, better, and long-term results and a very strong return on investment (ROI) in the long run.

Transparency: The best link building services provider is fully transparent with the methods they use and reporting practices, so you understand the whole process and results.

Adaptability: A professional link building service agency stays updated with algorithm changes and refines their strategies accordingly for sustained growth.

The Best Link Building Services in 2026 to Boost Your SEO

Search engine algorithms are constantly evolving with advanced technologies, so you have to consider what kind of link building services are actually effective in 2026 that can boost your SEO.

Choosing the best link building services agency that is aware of what works and goes along with current trends can deliver your desired results.

Guest Posting and Blogger Outreach Services

In link building services, guest post services are professional offerings where agencies find high-authority and relevant sites and offer to write valuable content for them. In return, the website offers a contextual backlink to your site, boosting your SEO, authority, and traffic by attracting those sites’ audiences to your side.

Reminder that guest posting services only work if:

  • The content you write for the site is of high quality and beneficial and adds more weight and context for the recipient site.
  • The site chosen to acquire guest post backlinks should be relevant to your niche and reputable.
  • Which is why it’s essential for you to choose the best link building services agency that has a team of experts who can write compelling and valuable content for sites and place your backlink meticulously with a perfect anchor text blend.

How Guest Posting Services Work 

The best link-building services agency focuses on offering a win-win situation for both the clients and the host website. The steps involved in this process involve

  1. A link building service provider reaches out to websites in your relevant niche. Getting the right website should be a priority, or everything else is just a waste.

It’s not remotely even worth reaching out to low-quality, irrelevant, and spammy websites.

For example, if your website focuses on travel blogs, the host website for guest post services should be travel agency-related or tourism-related sites. This topical relevancy plays a role in the quality of your backlink, also depending on how authoritative the relevant industry is.

  1. The second step involves pitching the ideas to editors in the most professional way possible. The content being offered should be contextually relevant and beneficial for the site.
  2. When the host website’s editor shows interest in the content you’re offering, you have the responsibility to create high-quality content that the host site’s audience would like to read.
  3. The experts in the best link building services agency can incorporate relevant keywords, naturally embedding your backlink into the host’s content without making the anchor text generic and contextually making sense.
  4. While placing the backlink, the expert writers have to make sure the backlink isn’t placed in the introduction or conclusion and is placed inside the body of the content in the most fitting place possible.
  5. Once the content and the backlinks are approved, the guest post is published on the host’s site. Now when their audience clicks your backlink, it directs back to your site.
  6. The best link-building services agency will promote your guest posts across all legit platforms to drive more visitors to your site.

Blogger outreach is a broad strategy where the best link building services can reach out to bloggers or influencers to promote your brand and secure high-quality backlinks by building strong relationships with them.

Guest posting and blogger outreach services are interrelated. While guest posting focuses on a specific tactic that involves writing for another site to get backlinks in return, blogger outreach is more of an umbrella area that involves building relationships with bloggers to get mentions and backlinks for your brand.

How it works:

  • Link building services in the USA use the blogger outreach method commonly. The agencies explain the mutual benefits for letting your brand be featured and negotiate compensation or exchanges to earn backlinks through blogger outreach.
  • The content is mostly written by the publisher itself in blogger outreach methods with the information provided by your brand, and the final content includes your backlink or mention of your brand.

Digital PR & Brand Mention Link Building Services

Digital PR is basically the traditional public relations adapted for the digital world. Being one of the best link building services, this method involves agencies running an in-house PR team or experts in general to manage your brand’s digital presence and build brand awareness. The experts create newsworthy content on behalf of you or use your existing newsworthy content, pitch journalists, and secure high-quality backlinks through media outreach, blurring the lines between traditional PR and SEO.

The main goal in the digital PR method is to just build relationships with media people, and earning backlinks is just a byproduct of this method.

How Do Link Building Services Get Digital PR Backlinks? 

  • The best link building services agency can analyze what kind of media outlets your target audience is consuming and write content that your audience resonates with the most.
  • The link building service provider looks for media outlets or blog sites in your relevant industry to secure coverage because, being in the same industry, they would want to link to you more than the others.
  • Then they pitch the content to those journalists, influencers, or bloggers in a compelling way.
  • If any media or platform genuinely finds your content impressive after being pitched about what your brand and writing are like, they might show interest in including your links in their sites.
  • The best link building services agency nurtures the relationship with these media outlets for long-term mutual benefits.

Brand Mentions 

When a website mentions your brand either directly or indirectly by including your brand name, services, or products without a backlink, you can turn them into backlinks by contacting the website owners or editors.

How it works:

  • While your article is still fresh, a link building service agency uses tools like SEMrush, Ahrefs, or Buzz Stream to detect and find the mentions of your brand.
  • You or the agency can contact the website owner or editor to thank them for the mention and ask them to link to your website.
  • Webmasters would agree to link to you because they already mentioned your brand or used a piece of information about your brand in their articles.
  • This method is also cheaper compared to other link building methods and also doesn’t take much time to turn your mentions into backlinks.

Note: The source of the mention obviously matters. The website that has mentioned your brand should have high authority in the first place. It’s better to avoid sites with spammy content or comments in their blogs.

Also keep in mind the mention has to be relevant to your business as well. If you get these things right, you have earned yourself a high-quality backlink that can drive traffic.

Broken Link Building Services 

Broken link building remains a powerful white-hat link building method in 2026, despite being one of the oldest ways to boost your SEO. The best link building services agency can know how to turn broken links in your niche into your contextually relevant backlinks.

How the process works:

  • Professional link building services in the USA constantly use tools or features like the inspect tab in Chrome Developer Tools to find broken or dead links from different sites on the internet.
  • They check if the broken links are in your relevant niche and the body of the content on the dead page, because otherwise replacing the broken link with your content wouldn’t make sense or make it valuable.
  • They reach out to the website owners to inform them about their broken links and let them know how your site is of a relevant niche as theirs and beneficial for them as much as you benefit.
  • In most cases, webmasters would love to work along with you to fix broken links, because fixing the dead links can add more context for readers again without any inconvenience and restore their reputation.
  • It’s better to make highly researched content, even if it has more quality than the original broken page. This increases the chances of acquiring broken backlinks.
  • When the webmaster agrees to replace your link, they update the broken link with yours. Not only have they fixed a problem for them, but you have also gained a high-quality contextual backlink.
  • At the end, the best link building services provider would make sure the result of broken link building is a win-win situation for both parties.

Keep in mind that just like in other link building methods, the source website for broken backlinks should have high authority; only then will you be able to impact your search rankings with backlinks coming from those sites.

Commonly Used Tools to Find Broken Links

  • Screaming Frog SEO Spider
  • Check My Links (free Chrome extension)
  • Comprehensive tools like Ahrefs and SEMrush
  • Websites like Dead Link Checker
  • Google Search Console
  • Xenu’s Link Sleuth
  • Site checker, with both free and paid versions, to find broken links

Editorial Link Placements on Authority Sites 

One of the highest forms of recognition a website can receive is earning editorial link placements, because unlike most backlink acquisition methods, you don’t get this backlink through payments or making efforts; you just earn it with your high-quality content. Your backlink is voluntarily included by other websites, even potentially by high-authority websites, because they genuinely find your content worth adding to their blogs because it actually benefits them too by adding more context for their readers.

Basically, your content is also a valuable addition for the websites that insert your backlinks, which is why this is solely an earned backlink method. The only effort anyone should be putting in to earn this backlink is to provide well-researched content with some exceptional writing. Earning this backlink can skyrocket your site’s traffic and authority, increasing your overall SEO value substantially, because the search engine knows your website has exceptional content right after it detects the editorial backlink, so it ranks you higher in search engine result pages.

Ways to Earn Editorial Link Placements 

Content Strategy

One of the primary ways of earning editorial link placements is to create exceptional content that is relevant to current trends with well-researched studies, statistics, and surveys that journalists find worthy to cite as sources. Create visually attractive infographics that the audience finds appealing to read, so other websites include your work.

Relationship Building 

Build relationships with journalists, influencers, and bloggers in your industry circles, and connect with them on social media. When you maintain a strong and long-lasting relationship with them, they become aware of industry expertise, and they show interest in linking your content on their websites.

Promote Your Content 

This is one of the obscure ways to earn editorial placements. Create high-quality content that is worthy enough to promote it across all online and offline platforms, because sometimes even worthy content needs promotions to attract visibility. Social media and email marketing are some of the examples of platforms to promote your content.

Become a Reliable Source 

When you’ve been in an industry for quite a period of time, you definitely know the ins and outs of your industry depending upon your developed skills. So, you have an ability to create accurate and well-structured content that everyone else in your industry is going to want to link because they would be clearly able to see how original your work is. As much as you’re benefiting from the link, they’re benefiting from more traffic by linking contextually relevant content that their audience finds helpful.

Being a reliable source with expert commentary and analyzed content for authoritative web editors and journalists in your relevant niche earns you editorial placements.

Niche Edits 

Niche edits, also known as link insertions, are an effective link building tactic where you insert a relevant and contextual backlink into the already existing content of other websites to add more context and also for you to earn a backlink. The best link building services agency can find highly authoritative and relevant web pages, reach out to them, and propose to them how much extra value and weight your content would be adding to their existing content. When the webmasters agree that your content would indeed be helpful and add more context to their existing page, they would integrate your relevant backlink into their content.

Choose professional link building services in the USA with expertise in your industry that can actually find websites with high DR, traffic, high-quality content, and high relevancy.

What to avoid:

  • Spammy websites with low-quality content
  • Irrelevant websites that sell backlinks in bulk quantities
  • Websites that engage in sketchy tactics like PBNs and other black-hat methods.

Niche edits are really a powerful backlink building method when you do it right. It requires less effort than most methods, like guest posts where you have to create content to get backlinks.

Resource Page Link Building Services 

A resource page is a specific webpage that curates and lists links, tools, and references about a specific topic or industry. When these resource pages include your content or link, you earn a backlink that can boost your visibility in search engines. These resource pages function to focus on user experience and provide valuable information about a particular topic for their visitors. So, if you approach them with your valuable content that can add more information to their already existing and relevant list, they would be happy to include your content.

This method offers a mutually beneficial situation for both parties. You acquire an easy backlink that can enhance your site’s credibility, while the host resource page gets to keep their page more updated and relevant.

How to get backlinks through resource pages:

  • One of the most common and easy ways to search for resource pages is through Google search operators.
  • Use strings with relevant keywords in the search operator to refine your search results, which makes it easier to find resource pages.
  • You can use strings like “keyword + best resources,” “keyword + helpful links,” “keyword + useful links,” and ‘keyword + intitle:links.”
  • By typing the string “keyword + helpful links,” you’re asking Google to show results where your keyword is associated with the term “helpful links,” whereas “keyword + intitle:links” shows you results where the keyword is in the title with the term “links.”
  • Use tools like Ahrefs to find what kind of resource pages your competitor sites are using to earn backlinks from.
  • Do a complete background check after finding your suitable resource page to check if it’s a credible resource page site and relevant to your niche.
  • If you come across any broken links in their list, it adds more opportunity for you to replace your high-quality content with that broken link.
  • Agencies determined to give you the best link building services can compose professional emails and reach out to the resource page owners to let them know you’re just a genuine brand that’s trying to acquire a backlink by benefiting them too.
  • At the end, when they find that your high-quality content can be a great beneficial addition to their list, you acquire a resource page backlink that boosts your SEO.

HARO Link Building Services 

HARO (Help a Reporter Out) is a service that connects journalists to experts in specific industries. You can earn a mention or a backlink using this platform.

How this works:

  • Many journalists need thoroughly researched content that comes from an expert in a specific industry for their new stories or articles every day.
  • These journalists from various fields send out emails requesting expert sources on HARO. By either using the free or subscription version, HARO will send you daily emails of these journalist requests.
  • Respond to the relevant queries from the journalists with personalized pitches to inform them how your area of expertise or resource is actually fitting for their story.
  • Be concise and fast with your responses if you journalists reach out to you. They just want to know about your expertise and nothing else more.
  • If journalists genuinely find your content worthy enough to base their story on, your brand can be featured in their articles, often with backlinks.
  • When the backlink is from highly reputable journalist sites, it can undoubtedly skyrocket your domain authority and overall SEO value.
  • The primary key to earning a HARO backlink is to write extraordinary content with unique information about a particular topic that no one else has talked about. Basically, it depends upon how skilled and experienced you are in your industry.
  • Choosing the best link building services agency can be an enormous help in demonstrating or writing exceptional content for you in your niche to earn HARO backlinks.

How to Find the Best Link Building Services Agency in the USA 

Choosing the agency that provides the best link building services is crucial to reach your SEO goals with their specialized expertise, consistent efforts, and unique strategies that can catapult your business into great success if you work along with them well. Before choosing the best link building services agency, there are definitely some criteria that make them the best. We’ll see what those criteria are:

Their Strategy and Ethics 

Top link building services in the USA choose manual blogger outreach, guest posts on authoritative domains, and broken link tactics over risky PBNs or bulk purchases. They align with Google’s E-E-A-T standards and human-led pitches. A legit agency would never just throw promises at you, and they wouldn’t refuse to show you their portfolio, so you should back away if the agency does these things.

Transparency and Reporting

The main trait of the best link building services agency is just how extremely open and upfront they are about everything they do with you. The best ones are never afraid to discuss any outcomes, either negative or positive. Professionals will show you a list of all metrics and insights that get you the backlinks. They would explain everything to you in a casual conversation to make sure you understand without throwing too much jargon into the conversation.

Reputation

The best link building services agency has an almost perfect history of happy clients, having delivered them high-quality backlinks. Check the agency’s reputation by asking around and on online to determine their reputation in the industry.

Testimonials from Past Clients

Vet the agency thoroughly by rummaging through their online platforms or any mention of them in the online world, like client testimonials, reviews, and case studies, will help you know how they handled their past clients. You can use Google reviews, Yelp, LinkedIn, and platforms like Trustpilot to check the reviews, and if you see frequent or even a slight sense of a red flag through reviews, ditch them and find a better one.

Red Flags to Look for While Choosing a Link Building Service in the USA

When evaluating link building services in the USA, steer clear of these red flags to protect your SEO from penalties.

  • Legitimate link building services in the USA never promise to get you specific and high amounts of rankings or traffic. The agency is sketchy if they do this.
  • The best link building services in the USA use white-hat methods to earn organic links for you for the most part. If you sense the agency is hinting at shady practices and black-hat tactics like PBNs, ditch them right away.
  • If the agency’s domain shows weak or spammy links, question their expertise in delivering safe backlinks.
  • When an agency offers you links in high amounts for a super cheap price, it means they’re using link farms and low-authority sites that offer zero long-term ROI.
  • The good link building services agency in the USA is aware of how crucial it is to build niche-relevant content for you. Avoid agencies that push generic and off-topic placements, undermine topical authority, and waste your budget on irrelevant traffic.

Conclusion

As search algorithms are constantly evolving, the best link building services in 2026 are those that move beyond automated lists and move towards genuine, human-led authority. Many link building services in the USA now prioritize earned placements over bought ones for long-term stability. By choosing the best link building services, you aren’t just buying a backlink; you’re investing in a comprehensive strategy that ranges from digital PR to broken link building that builds you a strong backlink profile. High-quality link building services in the USA provide the localized niche relevancy and ethical standards necessary to signal trust to search engines and AI discovery tools alike.

Frequently Asked Questions

  1. What are the best link building services to use in 2026? 

The best link building services today focus on earning the most links. This includes strategies like digital PR, HARO, and high-quality guest posting on authoritative, niche-relevant sites. In 2026, the best providers are those that prioritize transparency and manual outreach over automated link schemes.

  1. Why should I hire link building services in the USA specifically? 

Choosing link building services in the USA is very beneficial if you’re a business targeting American markets. The USA agencies have established relationships with US-based editors and journalists, so your backlinks come from relevant sites with local traffic and cultural context, which is favored by search engines for localized rankings.

  1. How do the best link building services protect my site from penalty? 

The best link building services protect your domain’s reputation by strictly sticking to white-hat practices. They avoid private blog networks (PBNs) and link farms, focusing on manual blogger outreach and editorial placements.

  1. Can link building services in the USA help with AI search visibility? 

Yes. In 2026, AI-driven search engines (like Google’s AI Overviews) prioritize websites that are frequently cited by other authoritative sources. Professional link building services in the USA focus on building these authority signals, making it more likely that AI systems will reference your brand as a trusted answer for user queries.

Also Read about: SEO Link Building Company in USA

Guest Posting vs. Link Buying – Which Is Better in 2025 for SEO?

Guest Posting vs. Link Buying in 2025

SEO is a key part of marketing strategies today, and it stands for Search Engine Optimization. It’s a technique used by many marketing firms to improve a website’s ranking on search engines like Google. In the early 2000s, when the internet was in its infancy, SEO mostly focused on optimizing meta tags. Over time, SEO has evolved to include strategies like guest posting and link building.

As a business owner, you may be looking for the best strategies to help your business gain visibility and growth. Look no further. In this article, we will discuss two of the most commonly used digital marketing strategies today, guest posting and link building, their advantages and disadvantages, differences, and how to choose the best option for your case.

What is Guest Posting?

Guest posting is a digital marketing strategy used by content writers, where they write blogs on niche topics targeted at specific blogs. This helps them reach new audiences and improve visibility for their brand. In this practice, marketers commonly target

The SEO Landscape in 2025: Quality Over Everything

Google’s algorithms in 2025 are far more advanced than they were even a few years ago. With machine learning models like MUM and BERT evolving, search engines can now analyze the context around links with stunning accuracy. Low-effort backlinks, such as paid links on irrelevant or poorly written blogs, are increasingly flagged and discounted—or worse, penalized.

So, SEO in 2025 is no longer about just getting links—it’s about earning the right links in the right places. The spotlight is firmly on relevance, trustworthiness, and natural integration.

This makes the distinction between guest post link building and link buying more important than ever.

What Is Guest Posting in SEO?

At its core, what is guest posting in SEO? It’s the practice of writing and publishing articles on external websites in your niche, typically with the goal of earning a backlink to your own site.

Done right, guest posting offers several benefits:

  • Reaching a new, relevant audience.
  • Establishing yourself or your brand as an authority.
  • Securing backlinks from reputable sites through content value.

But in 2025, guest post placement isn’t as simple as submitting a generic blog to any website with a “Write for Us” page. Search engines can detect intent. If the post is clearly promotional or irrelevant to the host site’s theme, the guest post links may carry less weight—or none at all.

That’s why modern guest post link building must focus on topical alignment, editorial quality, and genuine value to the reader.

What Is Link Buying? And Why Do Some Still Do It?

Link buying refers to the practice of paying websites or individuals in exchange for backlinks. This includes:

  • Direct payments for do follow links.
  • Sponsored content with hidden intent.
  • Participation in private blog networks (PBNs).

Many marketers use link buying for one reason: it’s fast. There’s no outreach, no writing, and minimal back-and-forth. You pay, and a link appears.

But in 2025, the risks are higher than ever:

  • Google’s Link Spam Update 2.0 rolled out in early 2025, now using advanced AI to detect paid links even in disguised forms.
  • Websites caught selling links can be penalized or deindexed.
  • Your own domain risks being flagged if too many low-quality or unnatural links point to it.

That said, some still use link buying for short-term campaigns, especially in niches with low competition or rapid churn. But for long-term SEO? It’s a gamble.

Pros and Cons of Guest Posting in 2025

Let’s take a closer look at why guest post link building still matters—and where it falls short.

Pros

  • Authority & Trust: A well-placed article on a trusted blog does more than just provide a link—it positions you as an expert.
  • Natural Backlinks: Editorial links within context are less likely to trigger Google’s spam radar.
  • Brand Exposure: With the right guest post placement, your brand reaches new and engaged audiences.
  • Content Value: These posts often rank themselves, bringing in traffic over time.
  • Future-Proofing: This method aligns with Google’s guidelines for ethical link acquisition.

Cons

  • Time-Consuming: Pitching, writing, and revising take real effort.
  • Not All Sites Accept Posts: High-authority sites often have strict editorial policies or charge placement fees.
  • Results Take Time: It’s a slow-burn tactic, not a quick fix.

Even with these challenges, smart marketers prefer guest post links because they build a sustainable SEO foundation.

Pros and Cons of Link Buying in 2025

Now let’s examine why some still turn to buying links—and the risks involved.

Pros

  • Speed: No writing, no pitching—just a transaction.
  • Control: You can choose anchor text, page, and link type.
  • Scalable: If you have the budget, links can be bought at volume.

Cons

  • High Risk of Penalties: Especially if the linking site is flagged or irrelevant.
  • Short-Term Gains: If the link is removed or the page gets deindexed, your SEO gains vanish.
  • Often Expensive: Quality sites that do sell links charge hefty fees.
  • Ethical Concerns: It violates Google’s guidelines. Period.

The line between sponsored content and paid links is blurry, but Google’s algorithm isn’t easily fooled anymore.

Cost Comparison: Guest Post Placement vs. Link Buying

When it comes to time investment, guest posting usually requires a lot more effort. From researching prospects to writing and revising content, the process is hands-on and often slow. In contrast, link buying is transactional and much faster to execute.

The cost per link also varies. Guest posting mostly costs you in terms of time, unless you’re outsourcing content or outreach. Link buying, on the other hand, can cost anywhere from ₹3,000 to ₹20,000 or more, depending on the domain’s authority.

From an SEO risk perspective, guest posting—when done properly—is relatively safe and aligned with Google’s guidelines. Link buying, however, carries a much higher risk. If the purchased links are detected or come from shady sources, penalties are a real threat.

In terms of long-term ROI, guest post links tend to deliver more sustainable results. The content often continues to attract traffic and authority long after publication. Paid links are less predictable and may be removed or devalued over time.

Finally, editorial standards differ sharply between the two. Guest posting typically requires meeting the publishing site’s quality expectations, which ensures higher content integrity. With link buying, these standards are often compromised or entirely absent.

While link buying may seem cheaper or more convenient upfront, the hidden costs—like algorithmic penalties, lost rankings, or damage to your brand’s credibility—can outweigh the initial savings.

Which Is Better in 2025: Guest Posting or Link Buying?

If your goal is long-term organic growth, authority, and sustainable traffic, guest post link building wins hands down. Google continues to reward high-quality, contextually relevant backlinks—and penalize shortcuts.

That’s not to say every link buying opportunity is spammy, but the margin for error is razor-thin. One bad link from a blacklisted domain could undo months of progress.

On the other hand, strategic guest post placement can continue to bring SEO value long after the post is published. Especially if you’re targeting reputable blogs in your niche, those guest post links can elevate your domain authority and keyword rankings.

The Smart Strategy? A Hybrid Approach

In reality, many successful SEO teams use a hybrid model:

  • eEarn guest post links through content collaborations and outreach.
  • Explore paid placements transparently, with “sponsored” tags or nofollow attributes.
  • Focus on relationships, not transactions—collaborating with other creators, journalists, and bloggers.

So while guest post link building should be your core strategy in 2025, there’s room to explore ethical placements—just stay far away from shady link farms or PBNs.

FAQ: Guest Posting and Link Building in 2025

  1. What is guest posting in SEO and why is it important in 2025?

What is guest posting in SEO refers to publishing content on external blogs with the intent of earning backlinks. In 2025, it’s one of the safest and most effective ways to build authority and improve rankings.

  1. How can I find quality guest post placement opportunities?

Look for niche-relevant websites with active audiences, solid domain authority, and recent content. Avoid sites that openly sell backlinks or publish low-quality guest posts.

  1. Are guest post links still effective for SEO?

Yes. In fact, guest post links are more valuable now due to Google’s focus on content relevance and editorial integrity.

  1. Is guest post link building better than buying links?

Yes—for long-term growth. Guest post link building offers safer, more sustainable results than buying links, which carries high penalties.

  1. Can I use both guest posting and link buying?

You can, but proceed with caution. Paid placements should be transparent and labeled as sponsored. Never rely solely on link buying for SEO.

Final Thoughts

In 2025, it’s not enough to get backlinks—you have to earn them the right way. Link buying may still work in the short term, but with smarter algorithms and stricter penalties, it’s a fragile strategy. On the other hand, guest post link building, when done right, builds trust, traffic, and long-term search visibility.

By understanding what is guest posting in SEO, investing time in the right guest post placement, and focusing on earning guest post links that matter, you can future-proof your SEO strategy.

12 Link Building Strategies You Should Stay Away From

Back in 1996, Sergey Brin and Larry Page of Google introduced the idea of PageRank. As a hierarchical algorithm, PageRank’s role was to find out a website’s authority based on the number of backlinks.

From 1996 to 2023, backlinks have come a long way. It has gone through countless updates to keep up with the ever-changing search trends.

Considering the important and indispensable role backlinking plays in SEO, it was only a matter of time before someone came up with shortcuts.

And it’s about these shortcuts that we’re going to discuss today. We’ll share 12 link building techniques that will get you into trouble.

Paying for Links

I am starting things off with paying for links since this is usually a mistake new link builders make.

Paying for links is exactly what it sounds like. You pay a specific amount to a site owner, who, in turn, will place your link on their website.

Google openly states in its Webmaster Guidelines that buying or selling links counts as a link scheme and will happily devalue websites that engage in this practice.

Irrelevant Links

Relevance is a huge thing when it comes to link building. If your website gets too many backlinks from websites outside your niche, Google will quickly flag it down.

Say, for example, that if you have a website about pet care and receive too many inbound links from tech sites, this is a case of unnatural links. You may be liable for manual action, and you should disavow these links immediately.

Content Marketing Links

The ethical practice of content marketing involves producing informative content on one’s own website, gaining authority, and, in turn, building resources that generate links via goodwill.

The sketchy version involves hiring a writer who will publish the written article on a third-party site with a link back to the client’s website. (The client here is the party that pays the writer.)

This isn’t link building; it’s advertising. And it violates FTC guidelines, which state that paid advertisements must be disclosed, and if they cannot be disclosed, then such ads shouldn’t exist.

Low-Quality Guest Posts

Guest posts are a great way to generate backlinks and are generally one of the most recommended white-hat link building strategies.

Usually, guest posting involves a blogger who publishes an informative article on a third-party website. This article is written for the reader, and the keywords don’t stand out or interfere with readability.

Low-quality guest posts, on the other hand, are written with the aim of getting a better search ranking. As a result, these articles are usually poorly rephrased versions of the original article and are stuffed with keywords that greatly reduce readability.

For reasons like this, it is recommended to approach a guest posting agency. If you can’t find one, try looking for an SEO agency that offers high-quality guest posting service.

Sponsor Links

Sponsored links are those that use the rel=”sponsored” attribute. Google introduced this attribute to distinguish paid links from the rest.

Sponsored links aren’t bad by themself. But they become problematic when the site you’re sponsoring isn’t related to your niche; those links won’t contribute to your rank.

And if Google finds out, you may be liable for action from their web spam team.

Scholarship Links

Scholarship link building involves creating a scholarship and developing all the necessary content to promote it.

Once that is done, you approach educational institutions, asking for links to your scholarship page or website since Google considers .edu links as high authority.

However, scholarship link building is considered equivalent to paying for links, and that could lead to a manual link penalty. Also, the fact that you have links from domains with irrelevant niches could also damage your backlinking profile.

Badges for Links

In the Badges for Links trick, an SEO will create an award and hand it over to a website. The recipient’s website displays the award badge proudly, claiming to be the winner of a random award.

When handing over the badge, the SEO will sneak in a code that has links back to the website.

This link building trick is unethical because it involves the exchange of something of value in return for a link. Google considers this a method to manipulate links and a violation of its guidelines.

Developing Websites

Not only is this link building trick scammy, but it’s also time-consuming. This method involves creating a brand-new website with the sole purpose of including a link to your main website.

The created sites can be more in number, depending on how desperate the link builder is.

When Google finds out that your website is part of a link wheel (another name for this trick), you get slapped with a Google penalty for violating the Webmaster’s Guidelines.

Forum Spamming

Some people sign up for forums with the intent of promoting their links. It generally goes like this. The link builder adds a couple of “me too!” posts and includes their links, saying that the site has more information on it.

Forum administrators and moderators know this and will happily delete such posts. As an added benefit, businesses that follow this trick will have a reputation for being spammy. This is why it is always a good idea to consult a link building agency to create quality backlinks.

Private Blogging Networks (PBNs)

Some SEOs use PBNs to build a backlink profile. It goes like this. The SEO buys old domains with decent authority and posts content to those websites. Those posts will have links to the website they’d like to boost.

PBNs are considered to be black hat since they use manipulative tactics to earn links rather than creating high-quality content that is of some use to the visitor.

Links From Automatic Link Building Applications

Have you come across tools like GSA Search Engine Ranker, Scrape Box, XRunner, or SEnuke?

These link building tools are good at generating backlinks, and that too a lot of them. The problem is that the generated links aren’t very effective.

Automating isn’t inherently a bad thing, but Google values links that point to websites with rich, relevant content. Something automation isn’t capable of.

Too Much Link Exchanges

Link exchange is when two parties, preferably webmasters, agree to link each other.

This technique is exactly black hat or shady. The problem arises when webmasters overdo it. And when that happens, it pretty much becomes a link scheme.

These are some of the most common practices that link builders should stay away from. Some of the techniques mentioned in the article can be quite effective when used in moderation, but they are frowned upon by the SEO community.

Google is regularly making changes to how search works, and there’s a high possibility that more tricks may come up in the near future.

This is why it is essential to always stay updated with the current happenings in the SEO world. You’ll get a heads-up when some drastic change is coming, and you’ll be better prepared to tackle it.

Another go-to option is to outsource your link building. Outsourcing frees up your schedule and resources, and on top of that, you get positive, quantifiable results.

Second-Tier Links. The Black Sheep of Link Building

Have you ever tried tiered linking?

For the uninitiated, tiered linking is when you share content that has links to a post with links to your website.

That sounds a bit confusing, isn’t it?

Say, for example, that A has links to your client’s website. You create a social media post, B, with links to A. You then go on to make another post with links to B.

Link Building is a valid strategy to increase authority, whereas tiered linking may have its problems.

This isn’t to say that tiered links don’t deliver. They absolutely do. But if you don’t take care, things can quickly go south.

  • Guest post on industry blogs and include 1-2 relevant links in the author bio. Make sure the content provides value for readers.
  • Sponsor or donate to a responsible gambling charity and get a link in return.
  • Comment on forums and articles in your niche, offering useful insights along with a site link. Don’t spam.
  • Get interviewed as an expert on gambling sites and podcasts. Mention your site contextually if asked.
  • Create social media profiles and engage regularly with valuable info. Include site link in bio.
  • Publish and promote an ebook, research or stats on the industry with 1-2 attribution links.
  • Start an ethical affiliate program and have partners link to your site from theirs.
  • Reach out to local casinos and gambling venues to be listed as a recommended responsible site.

The focus should be on building reputation by providing genuine value to users first rather than just seeking links. Links should occur naturally and ethically as part of that process. Aggressive/manipulative link building tactics should be avoided.

In this article, I have only discussed second-tier links because you run the risk of getting penalized by Google if you go above second-tier linking.

What Are Second-Tier Links?

As said earlier, tiered linking is when you create posts or websites with the intention of linking to posts that have links to your actual website.

First-tier links are the links you find in posts (social media or blogs) that redirect the visitor to your website.

Second-tier links boost first-tier links. These are the links that point to pages with links to your website, aka first-tier links.

You can find second-tier links in just about anything, from social media posts, articles, and emails to directories and forums.

So, what benefit do second-tier links provide?

The main advantage of second-tier links is that they improve your website’s backlink profile. A better backlink profile increases the authoritativeness of your website. The more domain authority your website has, the better its search ranking.

And finally, a better search ranking means more visibility, which means increased traffic.

This is why you shouldn’t ignore second-tier links when building a backlink profile.

Tiered linking follows the concept of link equity, which is explained below.

Link Equity

When one webpage links to another, some of the first page’s authority is passed on to the second page. This is called link equity.

In simple terms, when page A links to page B, page B gets some of page A’s authority.

This is why marketers go after websites with high domain authority (DA) to build a website’s backlink profile.

Another name for link equity is “link juice,” since the DA flows from one page to another, improving the rankings of everything along the way.

With that out of the way, let’s discuss the ideal spots to place second-tier links.

Guest Posts

Guest posts are created for two reasons alone: one, to post your links, and two, to educate visitors on a certain topic.

Guest posts are the most commonly used tools when it comes to link building. You find a website relevant to your niche, request that they post an article with a link to your website, and, if they agree, post an article with a link back to your website.

You can also promote your guest posts this way. Just create additional posts that link back to your original guest post with a link to your website.

Secondary Website

You can place links to your main website on your secondary website(s). In other words, just create a blog post on your secondary website and include a link to your primary website.

You must also make sure that the websites that link to your primary website belong to the same niche, as Google will find it fishy if your website has multiple backlinks from sites that are irrelevant to your niche.

Social Bookmark Links

Social bookmarking is a phenomenon where websites have dedicated, organized forums for discussions and resource sharing. Social bookmarking sites allow visitors to engage with people with similar interests or professions.

Social bookmarking websites are great for sharing your second-tier links, considering the exorbitant number of people who use them.

Social Media

Just a heads up, social media links are nofollow, meaning they don’t contribute anything in terms of SEO.

But links in social media posts are great for one thing, exposure. They’re great at promoting guest posts with first- and second-tier links.

And, on top of that, social media links also help Google index content better.

Link Exchanges

It is exactly what it sounds like. Link exchanges are when two websites agree to link to each other with the objective of improving SEO rankings.

Google guidelines have given the green light for link exchanges, but only to a certain extent.

The link exchange strategy is great for second-tier links since you won’t directly link your website but to a post with the link, considerably reducing the chances of a Google penalty.

Forums

Forums are private, heavily moderated, and come with their own set of rules. The reason I say this is because if you’re directly promoting a post with your link, the moderators will flag you. Even if the moderators miss it, the members will report you.

At times like this, second-tier links are a lifesaver. Because, you’re not directly linking your website.

Another thing to keep in mind when posting in forums is relevance. Post your second-tier links on relevant forums, as most forums have strict rules against spamming and self-promotion.

Now that you’ve read what you can (or should) do, here are a few things you shouldn’t do.

Link Schemes

A Link Scheme is a strategy where marketers create websites, relationships, and processes for backlinking.

This is problematic because the websites that link to your pages don’t have any other purpose. They’re there only to post your links.

Also, Google penalizes websites that are involved in link schemes.

Relevance

Although Domain Authority (DA) and Domain Rating (DR) are important factors to measure the strength of a website’s backlinks, you can’t ignore relevance.

Google will find out if your website has multiple links from websites that are outside your niche. And when that happens, your website will be handed a Google Manual Penalty.

Spamming

Spamming is, was, and will never be a good strategy for anything, especially SEO. That’s why it’s recommended to include links to your original post just once in your secondary post.

Take the case of email. You’re using an email for second-tier link building and have mentioned the links twice; Gmail will happily group your email under the promotions tab.

To wrap things up, link building is a viable strategy for SEO. Not only does it contribute to better website traffic, but it also improves your page and domain authority.

Just like every other thing, there are ways to speed up the process for quick results. But their consequences make them not worth it.

Second-tier links are something like that. Use it just the right amount, and you’re fine. Abuse it and face the consequences.

When executed correctly, second-tier links can do a world of good for your primary website, both in terms of traffic and ranking.

How We Will Help You Impress Your Clients

Hello reader! Hope you are doing well.

This blog is to inform you of the birth of Orange Outreach – a link-building mastermind 🤯

We have been in the link-building business for over 10 years under a different name. Recently, we decided to rebrand.

Why? Well, why not? It’s 2023, and AI tools are taking over everything. So, why not a makeover?

A look at our homepage

Link-building seems to be the most efficient and effective way to boost a website’s ranking in Google’s SERP, even in 2023.

The first result in Google’s SERP has 3.8 times more backlinks than the other results. This stat alone states the importance of link-building.

The problem with link-building is that it is not easy at all. In fact, over 65% of marketers say that link-building is the hardest SEO challenge for them.

But why do they find it hard? Well, because it is not easy🙃(Hope you laughed).

Actually, there are a lot of reasons why link-building is hard. Here are some common link-building challenges every digital marketer faces:

 
  • Blog outreach
  • Finding relevant blogs (Niche relevant blogs)
  • Writing compelling content
  • Too many low-quality blogs
  • Heavily time-consuming
  • Anchor texts
  • You can buy two Titanics for the price of building quality backlinks
 

But why are we talking about link-building challenges instead of the new site? Because these are the challenges we can solve!

With our rebranding, we have carefully added many new features, packages, and blogs to make link-building easier for digital marketing agencies and solve their problems forever.

How We Will Help You Tackle Your Challenges

🍊 The first challenge is blog outreach. Well, we have a great database already, and we are adding blogs to our database every day, so it is not even a challenge.

A peek at our blog database. Visit our deals page to see our other features 😉

🍊 Niche relevant blogs. Come on! Do you have any actual challenges? We have niche-relevant blogs in our database for all the top industries that use digital marketing.

🍊 Writing compelling content. As a part of our rebranding, we created a partnership with more than 50 writers and recruited 6 proofreaders to create compelling content for our clients.

🍊 Too many low-quality blogs. All the blogs will go through a 13-step quality analysis before being accepted.

🍊 Anchor texts. We will use a mixture of natural anchor texts, branded anchor texts, and exact-match anchor texts. Our writers can place all these types of anchor texts in a natural and compelling way.

🍊 Price. No one can deny that link-building is expensive. But we are confident that we offer the lowest price among the competition.

Our prices and services we offer for the same

So, think we covered all the common challenges. We can offer custom solutions to your custom problems too.

In the above image, you can see the service features we offer. You won’t get these services from most link-building agencies. At least, not at our price.

Our Process

So, what is our magic process to boost your client’s website?

Well, our process doesn’t involve magic, but the results will be magical.

Once you place your order, we will start working on anchor texts and article titles. Yes, we will provide anchor texts and article titles.

You can provide your own anchors too. But why the extra work?

Once the article titles and anchor texts are approved by you, we will start with the next process.

We will give you access to our blog tools and allow you to choose any blogs that you like. We will also give you blog suggestions that we believe will be the best fit for your requirements.

Once you select and approve the blogs, we start publishing. Obviously, we skip the outreach step since we have all the blogs in our database. Our outreach process is a constant one. Meaning we will be outreaching every day.

We do this because we don’t want to consume too much of your time with outreach. Because we cut outreach time, our process is instant.

Voila! Now your client links are on top-notch, niche-relevant blogs.

We are reseller friendly, so you can flex to your client that you placed their links on amazing blogs in no time.

In addition to other services, we also do competitor analysis for your client.

Final Thoughts

Link-building is a great way to boost a website, but it is becoming increasingly difficult to build quality links. Luckily, we are here to help you. We can help you build quality links for your clients at a fraction of our competitor’s price.
Hope you had fun reading about our new site. While we believe we are a great link-building agency, our goal is to be number one. We are confident that we will get there very soon. We welcome you to wander around our website and see all the lovely pages we have created. If you think we can make some changes, contact us by mail or fill out our contact form.

 

11 Awesome Link Building Strategies For 2023 

So, you finally got a website for your business up and running. It’s been a few months, and isn’t performing as expected. In fact, it isn’t performing at all. Odds are, you don’t have any backlinks to your website. Building high-quality links isn’t easy, but it isn’t difficult either. After all, impossible says I’m possible. Here are some link building strategies that come with our Tested, OK seal.

 

Keyword Research 

A good way that others (not just people from your target audience) could find your blog is to add keywords. Note that keywords need to be relevant to the blog, and they shouldn’t feel forced when someone is reading the content. Tools like Semrush, Ahrefs, Google Keyword Planner, and Uberuggest are quite handy to find popular keywords. Another tip is to add keywords to your anchor texts. The more relevant the content is, the higher it appears in the search engine. The higher it appears in the search engine results, the more people from your niche will want to link to it. 

 

Find Your Mentions 

Based on how big or useful your brand is, someone on the internet may be talking about it. The trick here is to find out the places where your brand has been mentioned and ask them to link your website.  That sounds a bit too simple. Chances are, people have forgotten they mentioned your brand, so the response time to these requests may vary. Practice patience while waiting for a response, and don’t be pushy with the follow-ups. 

 

Write To Your Strengths 

Identify your niche and target audience and stick to them. Some research about your target audience could go a long way in identifying what’s currently trending. Writing content relevant to your target audience opens opportunities for relevant links to and from your website. 

 

Create Testimonials 

This is a rather simple strategy to build links. Just write positive testimonials on products and services that you use. You just have to create a list of the products/services you use and reach out to them, 

stating your willingness to post a testimonial. You could also ask the brand to draft a testimonial on your behalf. (Some brands do that) The product/service will post your testimonial on their website along with your name and brand. Some websites post your testimonials and include a “Learn More” button that redirects the visitor to your website. Some brands also share testimonials on their social media handles. 

 

Use The Tools

First things first. You need to know where you currently stand before you start talking about action. Fortunately, there are tools for that. Search Engine Optimization (SEO) tools like Ahrefs and MOZ offer information that’s more than just about your backlinks. You also get to see additional details, like

  • Information on lost or broken backlinks
  • Domains that are linking to your competitor
  • The pages that are linked the most
  • Quality of backlinks pointing to your website
  • How your existing keywords are performing
  • New keyword suggestions

Hopefully, with all this data, you’d get a clear picture of the areas of your website that need attention.

 

You don’t have to be worried about SEO getting outdated. The future of SEO is bright, with Google updating its guidelines regularly to keep up with the ever-changing search trends.

 

Competitor Analysis

There’s no harm in checking out what your competitor is getting right and what you aren’t. Conduct a study on the types of posts your competitor has, their level of engagement, and other metrics to give you a general idea of what you must do. Also, don’t forget to run your competitors’ backlinks through SEO tools like Ahrefs or Semrush to learn more about their strategy.

 

Guest Posting

Guest posting is among the most-used techniques for link building. It goes like this. You create a piece of content that is informative and has links to your website. You then publish this content on a website with high domain authority (DA). The posts can be anything, from simple how-to articles to interviews and explainers.

 

Internal Links

Internal linking is when one of your posts has a link to another post in the same domain. Meaning you are linking your webpages among the different webpages of your website. Is this effective? Of course, it is. Internal links are great at redirecting traffic and page authority to a particular page. Not just that, internal linking also helps Google discover new content and is a great tool to manipulate Google’s crawler.

 

Check for Broken Links

It helps to periodically check the backlinks that are pointing to your website. You may find one or two broken, either because the page was removed or due to other technical reasons. You can use a free Chrome extension called Check My Links to search for broken links.

 

 

Once you’ve found a broken link, the only thing left to do is to contact the page owner and inform them about the broken link. You can ask them to fix the original post or re-add a link to your website.

 

Crowdfunding & Organizing Events

People use crowdfunding when they have an idea but no money. You can use that to your advantage. Find people raising money for projects related to your niche and donate. You’ll be featured on their donors page with all your details, including a link to your website. Based on the donation amount, some projects may even publish details about your brand along with links to your website and social media handles. Another unique way to attract backlinks is to organize events related to your brand/niche. You can either host a sponsored event or sponsor an event in its entirety. Both options give you the opportunity to increase brand awareness.

 

Influencer Marketing

Irrespective of your opinion about influencers, using them as backlinking tools is a good strategy. All you have to do is mention an influencer, someone who discusses products or topics in your niche, in your article. They will be compelled to share the article with their followers even if you don’t contact them. It can be anything, from a simple mention saying that they were featured in an article to sharing the article link on their social media handles. This is a super-easy method to drive up website traffic and increase rankings.

Those were 11 of the easiest link building strategies you can follow with little to no knowledge of SEO. Some of the tools mentioned in the article are free to use as well. There are more link building strategies out there. Some ethical, some not so ethical. Remember that link building is more than just driving people to your website. You should always prioritize providing value to your readers/visitors and establishing trust with them.