Tag: Link Building

What is Link Building?

Link building is the process of placing your website’s links on other website(s). Or, in other words, it’s when other website(s) link to your website.

Link building services are popular among SEOs. This is because link building, as an SEO strategy, is pretty efficient.

Link building is one of the most potent weapons in an SEO’s arsenal to improve a website’s rankings in search engines.

A lot goes on behind the screen when it comes to link building.

A concept like link equity comes into play. Also known as link juice, link equity is a factor in which a website passes authority and value to the page(s) or website(s) linked to it.

This means that if your website gets a link from a website with better metrics, you get some of those metrics, provided you meet the criteria.

There’s another factor that’s crucial to link building. Dofollow and Nofollow links.

If you see a link with the rel=”nofollow” attribute, then it’s a Nofollow link. This attribute tells the Google crawler to not pass link juice to the linked site. Nofollow links may not do much in terms of link building, but they’re great at diverting traffic to your site.

Dofollow links, on the other hand, do what nofollow links don’t. They pass link juice to the sites linked to them.

Why Link Building?

While link building alone isn’t going to get you positive results, ignoring it isn’t doing your website any good either.

This is why the top SEOs always recommend including link building in an organization’s strategy. A complete SEO strategy includes link building as well.

Here are some reasons why link building services are beneficial to businesses.

Improves Domain Authority (DA) or Domain Rating (DR)

This is one of the major advantages of link building.

There is an “or” in between because both are from different SEO giants.

Domain Authority is a search engine ranking score that was created by Moz.

Domain Rating, on the other hand, is a metric planned by Ahrefs.

Although the names are different, they serve the same purpose. When you get links from sites with high DR or DA, you get some of those as well (the link juice concept). This is pretty handy for boosting your website rankings.

Better Visibility

Online visibility is everything for businesses.

There are statistics that say that the first result in Google’s organic search results has a CTR (clickthrough rate) of 27.6%. The CTR of the second result is 15.8%, while the third result had a 11% CTR.

When the first three spots in the search rankings take up over 50% of clicks, imagine what it is like for sites lower in the results. Or worse, think about the sites that appear on the second page.

This is one area where link building is useful. The resources you spend building quality links will help improve your website’s rankings in the search engine result pages (SERP).

More Traffic with SEO Link Building Services

This is one of the major benefits of appearing at the top of the search engine results.

Most people who search on Google don’t bother scrolling down the results. As the top results in Google are relevant to the user’s search queries, most people just click one among the first four or five results and will be done with it.

The websites Google lists higher in the rankings are also high-quality ones. So there’s an extraordinarily high chance that these sites have informative content as well.

Although this works in tandem with good content, the bottom line is the same. Quality link building services will help push your site to the top, boosting website traffic.

Also, backlinks created by the best backlink building services also pave the way for referral traffic. This refers to those who visit your website via the links in the published article.

Brand Dominance

This is something that business owners can relate to.

Given the cutthroat competition modern day businesses have, it is vital to stay on top of the marketing game. SEO link building services help with this.

When your links are placed on the right websites (the ones relevant to your domain), you get a bump in authority. With this authority, you can dominate your industry.

This also helps in enhancing brand reputation, which is crucial to the growth of a business.

Lower Bounce Rates

This is another advantage that’s linked to good content.

But nevertheless, it’s important to get people to visit your website first. Not just visit, they’re expected to interact with the pages.

If a visitor leaves a website without interacting, Google may flag it for a poor user experience. And, your rankings may take a hit if your website has poor usability.

This is why investing in a link building service or an SEO agency is beneficial. These agencies not only get you quality links, but they also offer informative and creative content that visitors and Google will love. Not to forget, a well-optimized website that’s fast and easy to navigate.

Increased Revenue with Quality Link Building Services

Revenue is a vital part of just about any business. And link building helps you improve this aspect.

With the assistance of quality link building services, you can expect your site to appear at the top of the search results.

And when that happens, your site gets a massive hike in traffic.

And with traffic comes increased exposure for your products and services.

All this means that your sales and revenue counts are going to go through the roof.

Fresh Business Opportunities

Few things are helpful to a business like exposure. There are numerous benefits to exposure. And one of them is the chance to explore new business opportunities.

Link building involves contacting people from different walks of life.

For instance, someone could’ve read the blog your link was in and could contact you to inquire about your products or services.

A social media post meant to promote your link could end up in the feed of a potential investor, paving the way for improving your business.

But all this is possible only when you get the basics right and follow white hat link building techniques. This is something that experienced agencies that offer the best link building services in California do. Without the assistance of experts, the chances of you committing mistakes are scarily high.

Consistency in Conversion Rates

Anyone who has been into link building knows that it is a continuous process.

You can’t just start and stop building links on a whim.

Link building is a continuous process. With more and more businesses opting for a link building service, it is crucial to be consistent with your strategies.

Because, if you’re consistent with your link building strategy, you’ll get consistent results. The more you seek the help of a link building service, the longer you hold your position in the SERP.

Remember the Google algorithm updates we spoke about earlier? Whenever Google releases them, the rankings of some websites take a hit. A regular SEO or link building plan helps deal with the effects of Google’s algorithm updates to some extent.

Choosing Between DIY and Outsourcing

Now this is an argument that pops up once in a while, especially when it comes to digital marketing services like SEO or link building.

Businesses might be tempted to hire an in-house team and do link building on their own. But there are plenty of risks associated with it. Here are a few of them.

Time Consuming

As said before, link building is a complex process. There are too many aspects to keep track of.

You’d have to search for blogs that are relevant to your business. You’d then ask for their permission to publish your content. Then you’d have to draft content based on the blog’s requirements, which is a completely different headache.

Doing all this while still handling the day-to-day business requirements is almost impossible.

This is one vital reason why you should hire an agency that offers link building services. These experts do everything that’s required to get you quality backlinks.

Poor Anchor Texts

Anchor texts are the visible elements that carry your website’s links. They are usually highlighted or underlined for easy identification.

Sadly, framing anchor text is one area where many people make mistakes.

Although it sounds easy, there are certain best practices that one must follow to draft anchor texts that are user- and SEO-friendly.

Stuffing too many keywords can have detrimental effects. Even anchor texts that are way too long or irrelevant to the link can cause issues.

This problem becomes a non-issue when you seek the help of an agency that offers link building services. The experts there draft precise, SEO-friendly anchor texts that are relevant to the link and are easy to read.

Easy to Make Mistakes

There are many layers to link building. Make a mistake in one, and you’re not going to see the effects of the process. Or worse, get flagged by Google for shady link building practices.

Then there’s the concept of finding relevant blogs to include your links. If you’re taking things at face value, then there are increased chances that you might be scammed into having your link included in an irrelevant blog or category.

The best and only way to avoid this is to get the help of an agency that specializes in providing SEO link building services. The specialists at these agencies have a massive database of blogs across a range of niches to breeze through any requirement.

Engaging in Spammy Link Building Practices

It’s so easy to slip into the world of spammy link building, when you take to building a backlinking profile alone. The internet is filled with scummy link building packages with attractive wording and assured results. Not just assured results, but immediate ones too.

Any experienced SEO will tell you that link building is a waiting game. You will need a minimum of three months before you start seeing results. If someone promises instant or assured results, then odds are they’re engaged in some unethical practice that Google will find out eventually.

Here are some spammy link building practices to watch out for:

Buying links
Using link generator applications
Hiding links
Anchor text stuffed with keywords
Having links in irrelevant or foreign sites
Engaging in link exchange

The best way to avoid this is by seeking backlink building services from reputable link building agencies. Their white hat methods assure results, that too, at a consistent rate.

Too Many Backlinks in a Short Period

Remember the part where we said that link building is a slow process. We’re going to touch on this topic yet again.

Given how competitive the internet is when it comes to digital marketing, expecting overnight results is unfair and unrealistic.

As a process, link building is done in a short period of time. But for the process to produce results, it takes time and effort. There are several reasons why this happens.

First, indexing issues. This problem is particularly prevalent with sites that are just getting into link building. If your link is placed on a high-DR site, then indexing might happen within a few days. But if the site is new or has low DR, then it is going to take a while.

Second, ranking is a gradual process. Yes, the quality of the site is important, but so is content. Google only lists high-quality content from websites with high authority at the top of the rankings. If the content you’ve included your link in doesn’t meet these criteria, then it will not produce the expected results.

Also, the Google algorithm pushes websites higher up depending on how the page fares. If the page sees a lot of visits and interaction, then Google may increase its ranking.

The reason for writing all this is that the moment Google detects a lot of links, it gets the hint that something is wrong. A lot of backlinks in a short period of time is a massive red flag, as it is impossible to do so without buying links or with the help of link spam software.

This is where the SEO link building services of an agency come in handy. They know the penalties websites incur for following unethical methods and will monitor the progress of your website throughout the months.

12 Link Building Strategies You Should Stay Away From

Back in 1996, Sergey Brin and Larry Page of Google introduced the idea of PageRank. As a hierarchical algorithm, PageRank’s role was to find out a website’s authority based on the number of backlinks.

From 1996 to 2023, backlinks have come a long way. It has gone through countless updates to keep up with the ever-changing search trends.

Considering the important and indispensable role backlinking plays in SEO, it was only a matter of time before someone came up with shortcuts.

And it’s about these shortcuts that we’re going to discuss today. We’ll share 12 link building techniques that will get you into trouble.

Paying for Links

I am starting things off with paying for links since this is usually a mistake new link builders make.

Paying for links is exactly what it sounds like. You pay a specific amount to a site owner, who, in turn, will place your link on their website.

Google openly states in its Webmaster Guidelines that buying or selling links counts as a link scheme and will happily devalue websites that engage in this practice.

Irrelevant Links

Relevance is a huge thing when it comes to link building. If your website gets too many backlinks from websites outside your niche, Google will quickly flag it down.

Say, for example, that if you have a website about pet care and receive too many inbound links from tech sites, this is a case of unnatural links. You may be liable for manual action, and you should disavow these links immediately.

Content Marketing Links

The ethical practice of content marketing involves producing informative content on one’s own website, gaining authority, and, in turn, building resources that generate links via goodwill.

The sketchy version involves hiring a writer who will publish the written article on a third-party site with a link back to the client’s website. (The client here is the party that pays the writer.)

This isn’t link building; it’s advertising. And it violates FTC guidelines, which state that paid advertisements must be disclosed, and if they cannot be disclosed, then such ads shouldn’t exist.

Low-Quality Guest Posts

Guest posts are a great way to generate backlinks and are generally one of the most recommended white-hat link building strategies.

Usually, guest posting involves a blogger who publishes an informative article on a third-party website. This article is written for the reader, and the keywords don’t stand out or interfere with readability.

Low-quality guest posts, on the other hand, are written with the aim of getting a better search ranking. As a result, these articles are usually poorly rephrased versions of the original article and are stuffed with keywords that greatly reduce readability.

For reasons like this, it is recommended to approach a guest posting agency. If you can’t find one, try looking for an SEO agency that offers high-quality guest posting service.

Sponsor Links

Sponsored links are those that use the rel=”sponsored” attribute. Google introduced this attribute to distinguish paid links from the rest.

Sponsored links aren’t bad by themself. But they become problematic when the site you’re sponsoring isn’t related to your niche; those links won’t contribute to your rank.

And if Google finds out, you may be liable for action from their web spam team.

Scholarship Links

Scholarship link building involves creating a scholarship and developing all the necessary content to promote it.

Once that is done, you approach educational institutions, asking for links to your scholarship page or website since Google considers .edu links as high authority.

However, scholarship link building is considered equivalent to paying for links, and that could lead to a manual link penalty. Also, the fact that you have links from domains with irrelevant niches could also damage your backlinking profile.

Badges for Links

In the Badges for Links trick, an SEO will create an award and hand it over to a website. The recipient’s website displays the award badge proudly, claiming to be the winner of a random award.

When handing over the badge, the SEO will sneak in a code that has links back to the website.

This link building trick is unethical because it involves the exchange of something of value in return for a link. Google considers this a method to manipulate links and a violation of its guidelines.

Developing Websites

Not only is this link building trick scammy, but it’s also time-consuming. This method involves creating a brand-new website with the sole purpose of including a link to your main website.

The created sites can be more in number, depending on how desperate the link builder is.

When Google finds out that your website is part of a link wheel (another name for this trick), you get slapped with a Google penalty for violating the Webmaster’s Guidelines.

Forum Spamming

Some people sign up for forums with the intent of promoting their links. It generally goes like this. The link builder adds a couple of “me too!” posts and includes their links, saying that the site has more information on it.

Forum administrators and moderators know this and will happily delete such posts. As an added benefit, businesses that follow this trick will have a reputation for being spammy. This is why it is always a good idea to consult a link building agency to create quality backlinks.

Private Blogging Networks (PBNs)

Some SEOs use PBNs to build a backlink profile. It goes like this. The SEO buys old domains with decent authority and posts content to those websites. Those posts will have links to the website they’d like to boost.

PBNs are considered to be black hat since they use manipulative tactics to earn links rather than creating high-quality content that is of some use to the visitor.

Links From Automatic Link Building Applications

Have you come across tools like GSA Search Engine Ranker, Scrape Box, XRunner, or SEnuke?

These link building tools are good at generating backlinks, and that too a lot of them. The problem is that the generated links aren’t very effective.

Automating isn’t inherently a bad thing, but Google values links that point to websites with rich, relevant content. Something automation isn’t capable of.

Too Much Link Exchanges

Link exchange is when two parties, preferably webmasters, agree to link each other.

This technique is exactly black hat or shady. The problem arises when webmasters overdo it. And when that happens, it pretty much becomes a link scheme.

These are some of the most common practices that link builders should stay away from. Some of the techniques mentioned in the article can be quite effective when used in moderation, but they are frowned upon by the SEO community.

Google is regularly making changes to how search works, and there’s a high possibility that more tricks may come up in the near future.

This is why it is essential to always stay updated with the current happenings in the SEO world. You’ll get a heads-up when some drastic change is coming, and you’ll be better prepared to tackle it.

Another go-to option is to outsource your link building. Outsourcing frees up your schedule and resources, and on top of that, you get positive, quantifiable results.

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Second-Tier Links. The Black Sheep of Link Building

Have you ever tried tiered linking?

For the uninitiated, tiered linking is when you share content that has links to a post with links to your website.

That sounds a bit confusing, isn’t it?

Say, for example, that A has links to your client’s website. You create a social media post, B, with links to A. You then go on to make another post with links to B.

Link Building is a valid strategy to increase authority, whereas tiered linking may have its problems.

This isn’t to say that tiered links don’t deliver. They absolutely do. But if you don’t take care, things can quickly go south.

Guest post on industry blogs and include 1-2 relevant links in the author bio. Make sure the content provides value for readers.
Sponsor or donate to a responsible gambling charity and get a link in return.
Comment on forums and articles in your niche, offering useful insights along with a site link. Don’t spam.
Get interviewed as an expert on gambling sites and podcasts. Mention your site contextually if asked.
Create social media profiles and engage regularly with valuable info. Include site link in bio.
Publish and promote an ebook, research or stats on the industry with 1-2 attribution links.
Start an ethical affiliate program and have partners link to your site from theirs.
Reach out to local casinos and gambling venues to be listed as a recommended responsible site.

The focus should be on building reputation by providing genuine value to users first rather than just seeking links. Links should occur naturally and ethically as part of that process. Aggressive/manipulative link building tactics should be avoided.

In this article, I have only discussed second-tier links because you run the risk of getting penalized by Google if you go above second-tier linking.

What Are Second-Tier Links?

As said earlier, tiered linking is when you create posts or websites with the intention of linking to posts that have links to your actual website.

First-tier links are the links you find in posts (social media or blogs) that redirect the visitor to your website.

Second-tier links boost first-tier links. These are the links that point to pages with links to your website, aka first-tier links.

You can find second-tier links in just about anything, from social media posts, articles, and emails to directories and forums.

So, what benefit do second-tier links provide?

The main advantage of second-tier links is that they improve your website’s backlink profile. A better backlink profile increases the authoritativeness of your website. The more domain authority your website has, the better its search ranking.

And finally, a better search ranking means more visibility, which means increased traffic.

This is why you shouldn’t ignore second-tier links when building a backlink profile.

Tiered linking follows the concept of link equity, which is explained below.

Link Equity

When one webpage links to another, some of the first page’s authority is passed on to the second page. This is called link equity.

In simple terms, when page A links to page B, page B gets some of page A’s authority.

This is why marketers go after websites with high domain authority (DA) to build a website’s backlink profile.

Another name for link equity is “link juice,” since the DA flows from one page to another, improving the rankings of everything along the way.

With that out of the way, let’s discuss the ideal spots to place second-tier links.

Guest Posts

Guest posts are created for two reasons alone: one, to post your links, and two, to educate visitors on a certain topic.

Guest posts are the most commonly used tools when it comes to link building. You find a website relevant to your niche, request that they post an article with a link to your website, and, if they agree, post an article with a link back to your website.

You can also promote your guest posts this way. Just create additional posts that link back to your original guest post with a link to your website.

Secondary Website

You can place links to your main website on your secondary website(s). In other words, just create a blog post on your secondary website and include a link to your primary website.

You must also make sure that the websites that link to your primary website belong to the same niche, as Google will find it fishy if your website has multiple backlinks from sites that are irrelevant to your niche.

Social Bookmark Links

Social bookmarking is a phenomenon where websites have dedicated, organized forums for discussions and resource sharing. Social bookmarking sites allow visitors to engage with people with similar interests or professions.

Social bookmarking websites are great for sharing your second-tier links, considering the exorbitant number of people who use them.

Social Media

Just a heads up, social media links are nofollow, meaning they don’t contribute anything in terms of SEO.

But links in social media posts are great for one thing, exposure. They’re great at promoting guest posts with first- and second-tier links.

And, on top of that, social media links also help Google index content better.

Link Exchanges

It is exactly what it sounds like. Link exchanges are when two websites agree to link to each other with the objective of improving SEO rankings.

Google guidelines have given the green light for link exchanges, but only to a certain extent.

The link exchange strategy is great for second-tier links since you won’t directly link your website but to a post with the link, considerably reducing the chances of a Google penalty.

Forums

Forums are private, heavily moderated, and come with their own set of rules. The reason I say this is because if you’re directly promoting a post with your link, the moderators will flag you. Even if the moderators miss it, the members will report you.

At times like this, second-tier links are a lifesaver. Because, you’re not directly linking your website.

Another thing to keep in mind when posting in forums is relevance. Post your second-tier links on relevant forums, as most forums have strict rules against spamming and self-promotion.

Now that you’ve read what you can (or should) do, here are a few things you shouldn’t do.

Link Schemes

A Link Scheme is a strategy where marketers create websites, relationships, and processes for backlinking.

This is problematic because the websites that link to your pages don’t have any other purpose. They’re there only to post your links.

Also, Google penalizes websites that are involved in link schemes.

Relevance

Although Domain Authority (DA) and Domain Rating (DR) are important factors to measure the strength of a website’s backlinks, you can’t ignore relevance.

Google will find out if your website has multiple links from websites that are outside your niche. And when that happens, your website will be handed a Google Manual Penalty.

Spamming

Spamming is, was, and will never be a good strategy for anything, especially SEO. That’s why it’s recommended to include links to your original post just once in your secondary post.

Take the case of email. You’re using an email for second-tier link building and have mentioned the links twice; Gmail will happily group your email under the promotions tab.

To wrap things up, link building is a viable strategy for SEO. Not only does it contribute to better website traffic, but it also improves your page and domain authority.

Just like every other thing, there are ways to speed up the process for quick results. But their consequences make them not worth it.

Second-tier links are something like that. Use it just the right amount, and you’re fine. Abuse it and face the consequences.

When executed correctly, second-tier links can do a world of good for your primary website, both in terms of traffic and ranking.

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How We Will Help You Impress Your Clients

Hello reader! Hope you are doing well.

This blog is to inform you of the birth of Orange Outreach – a link-building mastermind

We have been in the link-building business for over 10 years under a different name. Recently, we decided to rebrand.

Why? Well, why not? It’s 2023, and AI tools are taking over everything. So, why not a makeover?

A look at our homepage

Link-building seems to be the most efficient and effective way to boost a website’s ranking in Google’s SERP, even in 2023.

The first result in Google’s SERP has 3.8 times more backlinks than the other results. This stat alone states the importance of link-building.

The problem with link-building is that it is not easy at all. In fact, over 65% of marketers say that link-building is the hardest SEO challenge for them.

But why do they find it hard? Well, because it is not easy🙃(Hope you laughed).

Actually, there are a lot of reasons why link-building is hard. Here are some common link-building challenges every digital marketer faces:

Blog outreach
Finding relevant blogs (Niche relevant blogs)
Writing compelling content
Too many low-quality blogs
Heavily time-consuming
Anchor texts
You can buy two Titanics for the price of building quality backlinks

But why are we talking about link-building challenges instead of the new site? Because these are the challenges we can solve!

With our rebranding, we have carefully added many new features, packages, and blogs to make link-building easier for digital marketing agencies and solve their problems forever.

How We Will Help You Tackle Your Challenges

🍊 The first challenge is blog outreach. Well, we have a great database already, and we are adding blogs to our database every day, so it is not even a challenge.

A peek at our blog database. Visit our deals page to see our other features 😉

🍊 Niche relevant blogs. Come on! Do you have any actual challenges? We have niche-relevant blogs in our database for all the top industries that use digital marketing.

🍊 Writing compelling content. As a part of our rebranding, we created a partnership with more than 50 writers and recruited 6 proofreaders to create compelling content for our clients.

🍊 Too many low-quality blogs. All the blogs will go through a 13-step quality analysis before being accepted.

🍊 Anchor texts. We will use a mixture of natural anchor texts, branded anchor texts, and exact-match anchor texts. Our writers can place all these types of anchor texts in a natural and compelling way.

🍊 Price. No one can deny that link-building is expensive. But we are confident that we offer the lowest price among the competition.

Our prices and services we offer for the same

So, think we covered all the common challenges. We can offer custom solutions to your custom problems too.

In the above image, you can see the service features we offer. You won’t get these services from most link-building agencies. At least, not at our price.

Our Process

So, what is our magic process to boost your client’s website?

Well, our process doesn’t involve magic, but the results will be magical.

Once you place your order, we will start working on anchor texts and article titles. Yes, we will provide anchor texts and article titles.

You can provide your own anchors too. But why the extra work?

Once the article titles and anchor texts are approved by you, we will start with the next process.

We will give you access to our blog tools and allow you to choose any blogs that you like. We will also give you blog suggestions that we believe will be the best fit for your requirements.

Once you select and approve the blogs, we start publishing. Obviously, we skip the outreach step since we have all the blogs in our database. Our outreach process is a constant one. Meaning we will be outreaching every day.

We do this because we don’t want to consume too much of your time with outreach. Because we cut outreach time, our process is instant.

Voila! Now your client links are on top-notch, niche-relevant blogs.

We are reseller friendly, so you can flex to your client that you placed their links on amazing blogs in no time.

In addition to other services, we also do competitor analysis for your client.

Final Thoughts

Link-building is a great way to boost a website, but it is becoming increasingly difficult to build quality links. Luckily, we are here to help you. We can help you build quality links for your clients at a fraction of our competitor’s price.
Hope you had fun reading about our new site. While we believe we are a great link-building agency, our goal is to be number one. We are confident that we will get there very soon. We welcome you to wander around our website and see all the lovely pages we have created. If you think we can make some changes, contact us by mail or fill out our contact form.

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11 Awesome Link Building Strategies For 2023

So, you finally got a website for your business up and running. It’s been a few months, and isn’t performing as expected. In fact, it isn’t performing at all. Odds are, you don’t have any backlinks to your website. Building high-quality links isn’t easy, but it isn’t difficult either. After all, impossible says I’m possible. Here are some link building strategies that come with our Tested, OK seal.

Keyword Research

A good way that others (not just people from your target audience) could find your blog is to add keywords. Note that keywords need to be relevant to the blog, and they shouldn’t feel forced when someone is reading the content. Tools like Semrush, Ahrefs, Google Keyword Planner, and Uberuggest are quite handy to find popular keywords. Another tip is to add keywords to your anchor texts. The more relevant the content is, the higher it appears in the search engine. The higher it appears in the search engine results, the more people from your niche will want to link to it.

Find Your Mentions

Based on how big or useful your brand is, someone on the internet may be talking about it. The trick here is to find out the places where your brand has been mentioned and ask them to link your website. That sounds a bit too simple. Chances are, people have forgotten they mentioned your brand, so the response time to these requests may vary. Practice patience while waiting for a response, and don’t be pushy with the follow-ups.

Write To Your Strengths

Identify your niche and target audience and stick to them. Some research about your target audience could go a long way in identifying what’s currently trending. Writing content relevant to your target audience opens opportunities for relevant links to and from your website.

Create Testimonials

This is a rather simple strategy to build links. Just write positive testimonials on products and services that you use. You just have to create a list of the products/services you use and reach out to them,

stating your willingness to post a testimonial. You could also ask the brand to draft a testimonial on your behalf. (Some brands do that) The product/service will post your testimonial on their website along with your name and brand. Some websites post your testimonials and include a “Learn More” button that redirects the visitor to your website. Some brands also share testimonials on their social media handles.

Use The Tools

First things first. You need to know where you currently stand before you start talking about action. Fortunately, there are tools for that. Search Engine Optimization (SEO) tools like Ahrefs and MOZ offer information that’s more than just about your backlinks. You also get to see additional details, like

Information on lost or broken backlinks
Domains that are linking to your competitor
The pages that are linked the most
Quality of backlinks pointing to your website
How your existing keywords are performing
New keyword suggestions

Hopefully, with all this data, you’d get a clear picture of the areas of your website that need attention.

You don’t have to be worried about SEO getting outdated. The future of SEO is bright, with Google updating its guidelines regularly to keep up with the ever-changing search trends.

Competitor Analysis

There’s no harm in checking out what your competitor is getting right and what you aren’t. Conduct a study on the types of posts your competitor has, their level of engagement, and other metrics to give you a general idea of what you must do. Also, don’t forget to run your competitors’ backlinks through SEO tools like Ahrefs or Semrush to learn more about their strategy.

Guest Posting

Guest posting is among the most-used techniques for link building. It goes like this. You create a piece of content that is informative and has links to your website. You then publish this content on a website with high domain authority (DA). The posts can be anything, from simple how-to articles to interviews and explainers.

Internal Links

Internal linking is when one of your posts has a link to another post in the same domain. Meaning you are linking your webpages among the different webpages of your website. Is this effective? Of course, it is. Internal links are great at redirecting traffic and page authority to a particular page. Not just that, internal linking also helps Google discover new content and is a great tool to manipulate Google’s crawler.

Check for Broken Links

It helps to periodically check the backlinks that are pointing to your website. You may find one or two broken, either because the page was removed or due to other technical reasons. You can use a free Chrome extension called Check My Links to search for broken links.

Once you’ve found a broken link, the only thing left to do is to contact the page owner and inform them about the broken link. You can ask them to fix the original post or re-add a link to your website.

Crowdfunding & Organizing Events

People use crowdfunding when they have an idea but no money. You can use that to your advantage. Find people raising money for projects related to your niche and donate. You’ll be featured on their donors page with all your details, including a link to your website. Based on the donation amount, some projects may even publish details about your brand along with links to your website and social media handles. Another unique way to attract backlinks is to organize events related to your brand/niche. You can either host a sponsored event or sponsor an event in its entirety. Both options give you the opportunity to increase brand awareness.

Influencer Marketing

Irrespective of your opinion about influencers, using them as backlinking tools is a good strategy. All you have to do is mention an influencer, someone who discusses products or topics in your niche, in your article. They will be compelled to share the article with their followers even if you don’t contact them. It can be anything, from a simple mention saying that they were featured in an article to sharing the article link on their social media handles. This is a super-easy method to drive up website traffic and increase rankings.

Those were 11 of the easiest link building strategies you can follow with little to no knowledge of SEO. Some of the tools mentioned in the article are free to use as well. There are more link building strategies out there. Some ethical, some not so ethical. Remember that link building is more than just driving people to your website. You should always prioritize providing value to your readers/visitors and establishing trust with them.

Link Building

Tag: Link Building

What is Link Building?

Why Link Building?

Improves Domain Authority (DA) or Domain Rating (DR)

Better Visibility

More Traffic with SEO Link Building Services

Brand Dominance

Lower Bounce Rates

Increased Revenue with Quality Link Building Services

Fresh Business Opportunities

Consistency in Conversion Rates