How to Hire a Link Builder in USA for Safe and Powerful Backlinks

Hire a Link Builder

Hire a Link Builder CTA

Key Takeaways

  • Hire a link builder who uses honest and ethical methods of link building.
  • Look for someone who is experienced and can show results from past projects.
  • Make sure that they understand your business and goals.
  • Hire a link builder is someone who is clear about their work process and provides you regular updates.
  • Don’t rush the hiring process. Take your time to find the right person.
  • A good link builder will help your site grow naturally with quality links that eventually improves your site’s ranking.
  • Start your Free Demo at [email protected]

Table of Contents

1. Introduction
2. What is Link Building?
3. History of Link Building
3.1. Page Rank (1998)
3.2. Jagger Update (2005)
3.3. Google Panda (2011)
3.4. Google Penguin (2012)
4. Why Do We Do Link Building?
5. Who Are Link Builders?
5.1. Freelance Link Builders
5.1.1. Essential Skills for Freelance Link Builders
5.1.2. Pros of Hiring a Freelance Link Builder
5.2.  Agency Link Builders
5.2.1. Essential Skills for Agency Link Builders
5.2.2. Pros of Hiring an Agency Link Builder
5.3. In-house Link Builders
5.3.1. Essential Skills for In-House Link Builders
5.3.2. Pros of In-House Link Builder
6. How To Hire a Link Builder?
7. Role of Link Builders
8. Freelance Link Builder vs. In-House Link Builder vs. Agency Link Builder
9. Conclusion
10. Frequently Asked Questions (FAQs)

Introduction

As the number of websites is increasing nowadays, the demand for SEO is also increasing simultaneously. Everyone wants to be at the top spot. Many website owners prefer SEO agencies to take care of their sites. Some of them are prefer to Hire a Link Builder for their link building process.

If you are someone familiar with SEO, then you might have an idea about what link building is. It is an important aspect of SEO. For people who have no idea about link building, it is a method of getting links from other websites. In simple words, it links website A to website B.

By doing so, it generates organic traffic from other sites to yours. On top of it, link building adds authenticity and helps search engines determine your website’s ranking.

So, it’s obvious that people who help you in building links for your website are link builders. They are experts in acquiring high-quality backlinks from reputable websites. They can enhance your website’s search engine rankings.

In this article, we will cover everything about link building and explain how to hire a link builder.

What Is Link Building?

Link building is the process of getting links from other websites to your website. These links act as a vote of confidence. People will click your link on others’ websites to know more details about the topic they searched. This eventually increases organic traffic on your website.

Link building is considered one of the most challenging things in SEO. But if it is done right, the outputs are very rewarding.

To put it simply, search engines use links to discover new web pages and decide how to rank the website. When Google’s crawlers find a link directing to your site, they follow it to index your content. They give an endorsement to each link and show that your page deserves attention.

On the other side, poor links from spammy or low-quality sites can lead to heavy penalties for your site. Because Google considers this a fraudulent act and may even ban such sites. So, it becomes important to handle link building properly.  CTA 1

History of Link Building

The evolution of link building is exciting to know. During the pre-Google days search engines used links for navigation and indexing. After that, in 1998, Google introduced PageRank to improve the quality of the search results.

Over the years, they rolled out several updates to eradicate manipulative practices. This forced websites to focus more on earning high-quality and natural links. This implementation made links as key ranking factors.

Page Rank (1998)

Google introduced this algorithm in 1998.  It was the oldest algorithm used by Google to measure the importance of a webpage. A page with more links from reputable sites is considered as important. It helps search engines to prioritize useful pages over pages that were keyword stuffed.

For example, imagine a person randomly clicking links over the internet. Pages that are visited more by “random surfers” get a high score. This score helps to spread a page’s importance among the pages that it is linked to. This eventually allows Google to show the most useful and popular pages first in search results.

Jagger Update (2005)

This was a series of updates Google rolled out in late 2005 to eliminate spam links and usage of other shady techniques.

Before the Jagger update was implemented, there were networks of websites created to generate backlinks called link farms. These link farms were used to artificially increase a site’s authority.

The update was named as “Jagger” after Mick Jagger, lead singer of The Rolling Stones. This update marked a significant shift in how Google measured the authority of websites.

Google Panda (2011)

It is a search algorithm update that Google rolled out in 2011. It was deployed to improve the search result quality. Panda checks if a website has duplicate content, too many ads, or a poor user experience. This feature greatly helps users to find reliable information more easily when they search for something on Google.

Before the update, many websites ranked high using SEO tricks. However, their content was often of poor quality. Hence, Google introduced Panda to make sure that the users got the best content whenever they searched on Google.

This update prevents shady SEO tactics like keyword stuffing and forces websites to create more valuable content. It demoted sites with duplicate content. Not only that, but it also pointed out issues like poor design and difficulty in navigation.

Google Penguin (2012)

Like all the above updates, it is also an algorithm change that was launched in 2012. This update targets and penalizes sites that use manipulative tactics like spammy backlinks that were used to improve site’s ranking. If any low-quality or manipulative links are found, it demotes such websites.

Penguin was a part of Google’s core algorithm until 2017; after that, a newer version was launched. Penguin 4.0. This update just devalues the specific link instead of de-ranking the whole website.

Why Do We Do Link Building?

Link building is important because it directly impacts your website’s

  • Visibility
  • Authority and
  • Search engine rankings

Apart from rankings, link building pulls referral traffic to your website. When users click those links, it brings visitors to your site who are interested in your niche. This increases the opportunities for conversions and sales.

Link building builds your brand’s trust online. This is important, as AI-driven search engines prioritize established brands. By doing this, you need less effort over time to maintain strong rankings.

[Quality Links = Higher Rankings]

CTA 2

Who Are Link Builders?

As mentioned previously, link builders are experts who help you acquire backlinks to your site from other websites. They help you to improve your search engine rankings. They are specialized in finding high-quality links and creating content that attracts natural links.

They also

  • Research possible link opportunities
  • Optimizing content suitable for link building
  • Monitor the performance of acquired links
  • Perform regular audits to remove toxic links

A skilled link builder has

  • Strong understanding of SEO principles
  • Excellent communication
  • Analytical skills
  • Creativity in planning an effective strategy

Companies hire a link builder to save time and ensure the result aligns with overall SEO goals. They have up-to-date knowledge about the changes in search engine algorithms. A good link builder always prefers white-hat tactics in order to avoid search engine penalties.

Link builders are mostly of three types.

  • Freelance link builders
  • Agency link builders
  • In-house link builders

Freelance Link Builders

As the name suggests, they are independent experts who help to improve a website’s SEO by acquiring high-quality backlinks from authoritative sites. Freelance link builders research relevant websites and secure rankings using white-hat tactics.

Essential Skills for Freelance Link Builders

  • Strong SEO knowledge to identify linking opportunities.
  • Copywriting ability to produce worthy content.
  • Analytical skills for tracking backlinks.

Before you plan to hire a link builder,

  • You should have the basic ideas of link building.
  • Make sure your website is ready.
  • Be clear about what you want.
  • How much you can spend

Pros of Hiring a Freelance Link Builder

  • Planning to hire a link builder is cheaper than large agencies.
  • They offer you a specialized expertise in link-building tactics.
  • Freelance link builders easily scale efforts up or down with campaigns.
  • They help secure relevant backlinks, thereby improving SEO and boosting the site’s traffic..
  • Most of all, they bring new ideas and strategies, which give you a different viewpoint.

Agency Link Builder

An agency link builder is a person who works as a part of a dedicated team within a link-building agency. Unlike freelancers, they collaborate with strategists and content creators to ensure long-term SEO benefits.

They conduct link audits and competitor analysis. They also handle

  • Personalized outreach
  • Negotiate placements.
  • Create guest post content.
  • Monitor link performance.

Essential Skills for Agency Link Builders

  • Expertise in SEO tools to track results.
  • Good at reaching and negotiating skills
  • Creating content that earns valuable links
  • Preparing reports to show ROI

Pros of Hiring an Agency Link Builder

  • Agency link builders can handle larger projects.
  • They offer a wide range of expertise, such as making strategies for execution.
  • Also, they can be more cost-effective compared to freelance link builders.
  • They have clear knowledge of up-to-date SEO practices and Google’s evolving algorithm. This helps to protect your website from penalties.

In-house Link Builder

In-house link building means a company handles its links internally by hiring a dedicated team. This offers you complete control over the process. This method of link-building can be costly due to salaries and other factors.

Link builders who work for such companies are called in-house link builders. They offer

  • Deep brand understanding
  • Full process control
  • Align with your overall marketing goal.

Essential Skills for In-House Link Builders

  • In-house link builders should have strong SEO fundamentals.
  • Should have the ability to find link opportunities and analyze competitors’ backlinks.
  • They should have tool proficiency, such as Ahrefs, SEMrush, etc.

Pros of In-House Link Builder

  • With their help, you can have full control over the entire link building process.
  • They understand your company’s goal, which results in more meaningful connections.
  • In-house link builders can build a powerful network of long-lasting relationships with other sites.
  • They work with content and PR teams, which leads to better strategy.
  • Also, having an internal team provides you more transparency.

How To Hire a Link Builder?

First things first, before you plan to hire a link builder, you must have a clear idea about what you need from the link builder. Hiring a link builder can enhance your website’s SEO by providing high-quality backlinks. So, start by clearly defining your needs like

  • Target keywords
  • Monthly link goals and
  • Budget

This can help you hire a link builder who is skilled in outreach, content creation, and building a positive relationship.

Secondly, create a job post on freelance sites or just reach out to SEO agencies to hire a link builder. In the description, include key requirements, like experience and proven SEO results.

While reviewing candidates, check their portfolios and ask them to walk you through how they build links. You can also ask them to show some of their previous works and case studies and take a brief look.

Always keep in mind that you want real websites with real visitors, not any shady spam sites. So, try to find someone who aligns with your expectations and has good knowledge about your industry.

Apart from that, make sure that they are good at writing friendly outreach emails and creating stuff that people actually want to share. Also, clarify that they stick to white-hat methods because shady tricks can affect your website’s reputation.

Finally, after hiring a link builder, try to monitor their work and see if they are effective at getting new links and increasing the site’s traffic. You can demand regular reports on your site’s authority and relevance. These reports can give you a clear idea of the progress.

The best link builders are always

  • Patient
  • Stays in touch regularly
  • Cares more about the quality of the links rather than the quantity.

CTA 3

Role of Link Builders

Think of link builders as your website’s friend. They are always busy making connections and spreading the word about what your website does.

Their main job is to get backlinks from trusted sites to your website, which helps you show up higher in Google search. A proven link builder has great sense in spotting sites that are worth your time and which are not. This brings in more people to visit your website.

They stay updated on Google’s ever-changing rules, like Panda and Penguin updates. It helps you to stay away from unwanted penalties that harm your website.

They follow white-hat tactics because bad links or shady practices affect SEO. They also track their success by checking how many links are made and whether they are actually helping the site to rank better.

Overall, a link builder’s role is important for growing website traffic and improving search engine visibility. So, it’s a better option to hire a link builder, either by yourself or with the help of an SEO agency.

Freelance Link Builder vs. In-House Link Builder vs. Agency Link Builder

Here’s a tabular column representation between types of link builders for better understanding

Table of Comparison for Hire a Link Builder

 

Conclusion

After reading all these, you may think that the procedure to hire a link builder feels overwhelming. But believe me, if you find the right person, the result will be fruitful. Never rush the process. Take your time and don’t just go for the cheapest option.

Here’s a secret: A good link builder will be clear about what they can realistically achieve and won’t make fake promises.

So, look for someone who communicates well. Because chemistry matters when you work together.

If you are still not sure, then it is better to start with a trial project to see how they perform. Pay attention to how they report their progress and whether they are open about their setbacks.

Remember that building quality links takes time. Patience is the key here. Don’t fall for promises like instant results. Link building doesn’t work in that way.

At the end of the day, you want someone who is invested in your success. A good link builder will educate you along the way instead of keeping you in the dark. Hence, it becomes important to hire a link builder to grow your online presence nowadays.

Frequently Asked Questions (FAQs)

  1. What to look for before you hire a link builder?

Before hiring a link builder, look for their experience. Make sure they use ethical methods that follow Google’s guidelines. Because if you hire a link builder who uses shady practices, Google may penalize your website. Apart from that, look at how they communicate. Good communication is essential. If you still have your doubts, better start with a trial period before you hire a link builder.

      2. How long does it take to see results from link building?

It can take three to six months to see results. The results can vary by industry and competition. Quality links need time to get indexed. When you hire a link builder, they make the growth steady and sustainable.

      3. Should I hire a freelancer or an agency?

When you plan to hire a link builder, obviously you’ll have this question in mind. Freelancers are more affordable. They are perfect for small budgets. While on the other side, agencies cost more but offer you a full team. They have more resources compared to freelancers. Agencies are preferred for larger projects. So the decision depends on what type of business you run. Although it’s better to hire a link builder who is a freelancer if you’re testing things out.

      4. How much does it cost to hire a link builder?

Costs to hire a link builder depend on experience and your business needs. Freelancers charge somewhere between $500 and $3,000 per month, while agencies cost $2,000–$10,000. Here you may think cheaper is the best option. But it’s not. Low-cost services may use unethical black-hat tactics. So, always prefer quality over savings while you hire a link builder.

      5. What are the red flags to watch out for before you hire a link builder?

Avoid if anyone guarantees first-page rankings or promises hundreds of links overnight. Link building doesn’t work in that way. It takes time. Also, avoid link builders who provide cheap services. They may use unethical methods that affect your website’s ranking. Another important red flag to avoid is poor communication.

      6. Do I need to hire a link builder if I’m just starting?

If you’re a new brand, then first focus on creating great content for your website. Link building only helps when you have solid content that is worth linking. However, if you hire a link builder you can establish early authority and visibility on your website. A better option is to start with a basic outreach year and then hire a link builder as you grow.

Also Read: Best SEO Company in Florida 

 

White Label Link Building Services for SEO Agencies to Boost Rankings

White Label Link Building Services

Key takeaways

  • Digital marketers outsource their SEO work to third-party link building agencies who can do all the work for them, so the digital agency brands the result under their name.
  • These white label link building services benefit the partnered agencies by allowing them to focus more on their core work and enjoy more scalability and affordability, more niche-based traffic, and quality content.
  • The link building agency offers services and strategies like content creation, guest posting, broken link building, social media marketing, anchor text optimization, local citation, keyword research, niche edits, and customized strategies.
  • White label link building services involve using expertized tools to build high-quality links and high-authority domains and attract links organically by creating quality content.
  • Red flags like the link building agency not being visible on the search engine and using black-hat tactics, overpromises, and unrealistic guarantees should be watched out for.
  • Conduct thorough research on a white label link building services agency. Check their case studies and client records to see if they use ethical practices and their links are from high-authority sites.
  • Your needs can also determine what kind of link building agency you might need.

Table of Contents

  1. Introduction
  2. Understanding White label link building services
  3. Importance of white label link building services
  4. Why White Label Link Building Services Can Actually Be Beneficial 
    4.1 High-Quality SEO Performance
  5. Services Offered by White Label Link Building Providers
    5.1 Outreach and Relationship Services
    5.2 Guest Posting Services
    5.3 Content Creation and Optimization
    5.3.1 What are the steps involved in Content Creation & Optimization
    5.4 Anchor Text Optimization
    5.5 Acquisition Services
    5.6 Broken link building
    5.7 Technical and Clean-up Services
    5.8 Operational and Support Services
    5.9 Social Media Marketing 
    5.10 Local Citations
    5.11 Quality Control and Risk Management Services
    5.12 Reporting and Analysis
    5.12.1 Features of Reporting and Analysis
  6. Risks and Red Flags While Hiring a White Label Link Building Agency
  7. Factors That Make it “Client-loved” White-Label Link Building Services 
  8. How to Choose the Right White label Link Building Services Partner for Your Agency in the USA 
  9. Conclusion
  10. Frequently Asked Questions

Introduction

The digital and SEO marketing landscape in the United States has gotten highly competitive in recent years, with the industry’s broader revenue estimated at around $104 billion in 2024. Companies always want to boost the traffic for their sites, raising a strong demand for SEO services including white label link building services. This visibility boost encourages more customers to march to the company’s site. This unpaid traffic results in long-term business growth and higher conversion rates.

Let’s discuss how this organic traffic is achieved through white label link building services.

Understanding White Label Link Building Services and Why it’s Done 

You might be aware of the link-building process if you already stumbled into this page, but what is white label?

It’s basically a manufacturer producing a set of products and selling them to a company or band that sells the products as their own with their unique brand label.

One of the most common examples of this white label service in the real world that you can think of is major retailer companies like Walmart and Target. Let’s see how a white label link building services helps agency and functions:

  • Marketing and SEO agencies have numerous clients who want to enhance the traffic on their websites by building links.
  • They seek assistance from their affiliated agencies to generate these backlinks. The agency hires a third-party provider to take care of the link-building process, then the agency sells the backlinks to clients with their own branding as if they created them.
  • We saw a simple summary of what white label link building services is, but why do agencies hire a third-party provider instead of doing it by themselves? Well, it’s simple.
  • By getting involved in a white label link building services, agencies can avoid the extra costs and strains that are needed to do the work for themselves.
  • Agencies might not have sufficient infrastructure and the resources, scalability, and specialized skills to do the link building, so they seek the help of a link building provider who is equipped to do the work.

Importance of White Label Link Building Services in SEO

Backlinks are the foundation for your brand visibility. The quality of the backlinks determines how well the site ranks and establishes trust, demonstrating that you are a reliable and solid company. Search engines rank the best quality content and backlinks to the top, helping your site and brand expose it to the larger, widespread audience profiles.

Tools That are Used in White Label Link Building Services

A white label link building services agency relies on specialized tools for research and helps providers do time-intensive tasks such as verifying contacts, tracking performance, identifying authoritative sites, generating reports, scalability, and SEO results like improved rankings and organic traffic.

By integrating these tools, white label providers secure white-hat compliance, niche relevancy, and measurable outcomes while also keeping it low-cost with seamless operation for their agencies.

  • Ahrefs – Scans massive link databases to find competitor links, broken links, and high domain-authority sites.
  • SEMrush – Performs keyword research, audits existing links, and tracks the campaign’s progress.
  • BuzzStream – Organizes outreach emails, follow-ups, and team workflows.
  • Hunter.io – This tool finds and verifies emails from domains and enables faster responses.
  • SalesQL – Extracts contacts from LinkedIn and sites for CRM integration to accelerate lead generation.
  • Respona – This tool scores personalized messages, outreach opportunities, and follow-ups for higher replacement rates.
  • Moz Link Explorer – Monitors domain authority and spam risks to maintain portfolio health.
  • AgencyAnalytics – Branded, and white-label dashboards and transparent reports are created by this tool to show backlink gains.
  • NeveBounce – This helps clean email lists for better deliverability and reduces bounce rates in large-scale campaigns.
  • Majestic SEO – Evaluates link quality with the help of trust flow and topical metrics to prioritize authoritative placements.

Why White Label Link Building Services Can Actually Be Beneficial  

Hiring a professional link building agency doesn’t just stop at getting strategic and expertized work with reduced costs.

It offers many benefits for both the clients and the SEO agency. This third-party link builder helps establish a strong, continued relationship between the client and the agency.

Avoid Additional Expenses:

Agencies don’t have to involve themselves in the extensive process of hiring an in-house team with content writers and link builders and training them with proper infrastructure and salaries, so outsourcing the link-building services to a white label provider can help businesses achieve cost-effective growth.

Can Work More on Core Competencies:

Outsourcing the white label link building services allows agencies to work more on their core areas, like relationship management and working on strategies.

High-Quality SEO Performance:

Hiring a link building agency comes with receiving high-quality SEO services as well. These professionals know how to produce quality white hat links that can rank the company highly.

Top-Notch Content:

A well-experienced white label outsourcer has a dedicated team of content writers who can deliver the best quality content, and they can place the backlinks at the appropriate place, which can improve the visibility of the site on a much bigger scale.

Satisfying Your Clients Way Better:

Clients need quality backlinks for their growth, and if agencies provide mediocre services, there’s a high chance the client might leave the agency. Outsourcers are qualified to give the best results, so agencies can build trust with the clients and have better retention rates.

Finishing Deadlines at the Right Time:

A white label link building services agency with poor resources doing the link building can slow them up. The outsourcers, on the other hand, can finish handling the link-building process and foster and help the agencies handle the project for clients before the deadline.

Better Scalability:

The third-party provider has valuable data acquisition systems and is equipped with the kind of infrastructure to handle anything, so this doesn’t require the agencies to build the capacity for themselves.

More Niche-Based Traffic:

A link building agency has a lot of expertise in identifying a particular client’s niche market. Their professional skills can bring more organic traffic to the client’s website by creating top-quality backlinks and driving more niche-based traffic to the site.

Services Offered by White Label Link Building Providers

Outreach and Relationship Services

One of the first and most fundamental services in white label link building services obviously starts with outreaching and building a relationship with the agency.

The outreach agency will contact webmasters, bloggers, and publishers on behalf of the agencies, eliminating the need for the agencies to contact anyone directly.

Advanced services that are offered:

  • Personalized and manual outreach
  • Influencer outreach
  • Journalist outreach

Guest Posting Services

Sometimes, digital marketing agencies struggle to create quality backlinks and content through their own guest posts. So, the agency outsources the guest post writing to a white label guest post service agency that can create the best relevant links, staying in the niche of the specific client to boost their brand in search engines.

It’s fundamental to have a great relationship with your clients without any hiccups in the way, and you must be able to offer all kinds of quality service to your clients.

When the agencies are unable to do the guest post, they can just give the work to this white label link building services provider and rebrand the services as their own.

The white label provider will find relevant and high-authority websites to write quality content and obtain the backlinks for the agency’s clients.

Content Creation and Optimization 

White label link building services for SEO agencies focus on creating quality linkable assets and worthy content that can attract backlinks through organic discovery. They make blog articles, comparison posts, list posts, and thought-leadership pieces that are particularly engineered to have contextualized backlinks.

One of the core aspects of content creation, especially in SEO where your goal is to attract more audience and views.

Formatting content that is targeted to the specific demography so that instead of a larger audience who probably won’t resonate with the content and likely would abandon reading the post, the target demography, on the other hand, would have exactly what they need, and this can drive an effective engagement.

A link building agency would be aware of how well the content resonates with the target audience and how it should match the client’s specific criteria and industry.

What are the steps involved in Content Creation & Optimization

  • Strategic content creation: Developing original and valuable content with the right keywords that naturally target relevant terms and quality referring domains.
  • Competitor analysis: Tools like Ahrefs are used to analyze the competitor’s successful backlink profiles. Understanding your competitors’ successful link sources helps you apply your own strategy.
  • Targeted outreach: Surveying good authoritative sites, staying in tune with the niche, and building a genuine relationship with webmasters instead of just transactional link exchanges can be helpful to offer valuable content that the target audience would love.
  • Comprehensive reporting: The agency receives all the results, clearly visualizing the data using the appropriate tools.

Linkable assets used by the content creation team in a white label link building services agency:

  • Data studies
  • Infographics
  • In-depth white papers
  • Industry-specific blog posts
  • Case studies
  • Interactive tools
  • Ultimate guides

Note: Researching the right keywords for the content

A white label link building services agency analyzes the core idea of the content and finds the most fitting seed keywords that stay in the niche with the content. The agency uses comprehensive analysis tools to identify the appropriate keywords and their search volumes.

Anchor Text Optimization 

Providing proper context to search engines with diverse link profiles and relevancy boosts the rankings of a site.

White label providers focus on creating quality links earned from highly authoritative sites, even if there were only a few context-rich anchor links, these would hold more value than too many poorly designed anchor texts.

White label link building services incorporate a mix of diverse types of key anchor texts for organic growth.

Those key anchor texts tend to be branded anchors, exact-match anchors, or partial-match anchors, with a usage ratio of 50–70% for branded and 20–30% for exact or partial matches, respectively. Generic links might be used to dilute commercial signals too.

Indicators that the anchor text is ineffective and undesirable:

  • Generic keywords like “Click here,” “Read more,” and “Learn more” provide no valuable information about the content.
  • The anchor text is irrelevant and does not resonate well with the actual context.
  • Over-optimized keywords can be ineffective and devalued when they’re used repetitively.
  • An anchor text that is excessively long can diminish its intended effectiveness.

Acquisition Services

Acquisition services in white label link building services are pretty much just methods that involve acquiring high-quality new backlinks for the clients that are fully handled by the link building agency to resell them under the agency’s brand.

We’ve already discussed how these links are acquired by the providers, and some of them include high-authority editorial links, niche-specific links, digital PR & influencer programs, and linkable asset creations.

We’ll see how broken link building works next.

Broken Link Building

One of the other smart SEO link building service strategies is offering to fix a broken link on quality, authoritative websites.

The provider uses tools to hunt broken links that stay in tune with the niche they’re working on.

They create similar and great content that pretty much matches what the dead link was talking about. Then, the white label link building services team emails the site owner to request a swap of the broken link with their own.

This service is beneficial to both parties. It’s just like fixing a neighbor’s fence, a mutually beneficial outcome for everyone involved.

Who does what in the broken link service for a clear understanding:

  • The white label link building services for agency does all the hard parts, like handling the audits to find the broken links, personalized emails, follow-ups, and reporting through white-label dashboards. They guarantee just live links and never brand anything themselves.
  • The marketing agency provides the client details, like the niche and relevant keywords, and they approve the outreach plans. Then, at the end, they deliver the final link to report to their clients, and they pocket 50–70% of the margins on the pricing.

Note: Avoid low-domain-authority sites and spammy niches to avoid any potential harm. Along with that, the provider has to track Google Analytics and use diversified anchors, like combining branded and generic, and combine with HARO for amplified results.

Google favors these links because it views the process of fixing them as a way to earn relevant links.

Technical and Cleanup Services 

In addition to link-acquiring work, a white label link building services provider also handles the technical-related tasks. It’s basically behind-the-scenes tech work done by the provider using tools to ensure the site’s speed is in good condition and there are no crawl errors that impact SEO performance and link quality.

Cleanup services primarily involve removing harmful links to safeguard the site’s ranking.

Common fix-up services:

  • Identifying or scanning for low-quality, toxic, or spammy backlinks.
  • Disavowing those bad links through Google Search Console that hurt search rankings and overall authority.
  • Removing or replacing broken or dead links.
  • Profile optimization is done to make the link safe and natural.

After all these, the agencies can present this service as a “link profile risk management” to their clients.

Operational and Support Services

Operational services are pretty much the encompassing core hands-on work and day-to-day running of the machine tasks to be branded by the agency as their own work, as we’ve already discussed enough of it and acquired an idea of how a white label link building services agency works at an operational level.

Support services are provided 24/7 (in US hours) to handle everything and make the agency look very professional and pro to their clients.

Support services breakdown:

  • The white label link building services agency gets a dedicated manager who provides updates on the campaign’s performance, has custom plans, and offers strategic guidance.
  • The provider continuously monitors the performance of the acquired links and checks their impact on rankings and traffic to see if there should be a new strategy or an update.
  • An NDA (non-disclosure agreement) is signed to protect the client’s information, and the agency takes full credit for all the white label work.
  • Ongoing tweaks, performance tracking, and client-facing guidance are provided.

Additional operational services can also include volume discounts, reseller pricing tiers, custom packages for different clients like local, SaaS, and e-commerce, and priority support for agencies that have many client accounts.

Some white label providers also offer onboarding sessions or training calls so the agency understands well how to sell and position link building with clients.

Social Media Marketing

With more than half of the world being chronically online in this age, social media marketing is one of the effective platforms a white label link building services for agency uses to share content so they can attract organic links, drive traffic, and build high-authority links for clients.

White label providers share content across social media to get more eyes on client links, and they optimize social profiles for their clients and tactically place the natural backlinks in the posts or descriptions.

These third-party link builders are experienced in managing social media, so they know how to create organic shares and links and how to cater to the specific demography for rapid results.

Why it’s done:

  • It can sometimes be hard for an in-house team in the client’s agency to maintain all the social media by themselves, so they outsource it.
  • The white label link building services agency possesses the necessary tools and skills to implement complex link building strategies.
  • The client agency can take the credit for these social media results, thus strengthening the client agency’s relationship with its customers.

Local Citations

Building citations by yourself can be a time-consuming process, and that’s why white label agencies can handle the process without the hassle you’d probably have to face.

They handle your citations, including business name, address, and phone number (NAP), as well as more extended information like your office’s location, working hours, and social media link profiles.

The white label agency finds relevant directories to find the client’s relevant niche and location to list the citations and make sure the address, business, and phone number are identical everywhere.

Quality Control and Risk Management Services 

Quality control is basically taking every step to ensure the link is high-quality and safe. Risk management involves doing everything to avoid penalties and making sure only ethical practices are followed.

So most professional white label servicers would just stick to white-hat SEO to avoid algorithmic penalties.

Reporting and Analysis 

One of the basic and key services of a white label link building agency is to deliver branded reports and comprehensive details to their partnered agency, like traffic, anchors, domain authority/domain rating, and new links.

The link building agency maintains consistent client relationships with these transparent reports and proper demonstrations of the campaign’s success.

The agency also analyzes the data to provide commentary, insights into performance, and recommendations for future efforts.

Features of Reporting and Analysis: 

Live dashboards 

Live dashboards offer a real-time analysis and focus on quick identification of any issues or trends, so immediate strategies can be implemented. This provides visibility into the campaign’s progress for both the white label agency and client agencies.

Monthly and package reports 

These are formal reports, usually a documented representation delivered at regular intervals, like weekly or monthly, summarizing or highlighting the progress towards the client’s goals, key wins, and challenges faced, and then strategies will be recommended for the next period.

Custom analytics 

Custom analytics provide more than just standard metrics; they offer detailed and tailored analysis such as tracking conversions, analyzing competitor backlinks, and connecting with other data sources, all designed to fit specific client needs.

Risks and Red Flags While Hiring a White Label Link Building Agency

As much as it’s insanely effective and helpful to hire a white label link building services agency, looking out for red flags is one of the key parts in choosing a white label link building agency. Some of their unethical practices and harmful tactics can rip off the already established reputation the client agency has built.

Red Flags to Watch For:

  • Overpromising and unrealistic guarantees are signs that the agency is not being honest, and they are not worth your time to invest in.
  • When the white label link building services agency is not visible in the search engine, that means they can’t provide you with a quality service when they themselves are incapable of ranking their agency in the search engine.
  • An agency that doesn’t know how to provide you direct answers to your question and practice transparent communication doesn’t know how to help you.
  • Just straight-up buzzword answers instead of actually discussing their plans for you.
  • Any link building agency who uses shady tactics like black hat tricks is a sign you shouldn’t settle for them.
  • Google punishes risky and manipulative methods like black hat with severe penalties, so it’s better to stay away from agencies that use them.
  • Avoid a link building agency that avoids disclosing their client lists and also have a low rate of client history.
  • When an agency refuses to show client lists, it may be because their past clients were unhappy, which could also explain their low client retention rates.
  • When they come up with generic approaches like one-size-fits-all plans, you might want to back away from that link building agency.

Factors That Make it “Client-loved” White-Label Link Building Services 

When a link building agency offers genuine results and delivers you exactly what they promised with perfect ethical practices, every client is going to love that agency.

Key Factors of a “client-Loved Agency:

  • Depending on the client’s niche, the white label agency offers quality content, since high-quality content is one of the best ways to improve a website’s search ranking.
  • When an agency delivers all the results right before the deadline as they promised, it ensures their partnered clients have a continued healthy relationship with their clients.
  • The link building agency’s ability to attract reputable links from high domain authority (DA) and domain rating (DR) sites plays a vital role in the website’s SEO.
  • A good white label agency can recognize the complexities and the dynamics of each of its clients’ industries. They also offer strategies that are especially designed for each client.
  • Steady and responsive support, detailed and comprehensive updates via project tools showing exactly what’s happening in real time, letting you know the progress on rankings, and delivering reports with the partnered agency’s logo and branding are all positive signs that a white label agency is practicing clear transparency and communication.

How to Choose the Right White label Link Building Services Partner for Your Agency in the USA 

If you’re a US company searching for a white label link building services agency, you should prioritize a link building agency in USA with expertise in ethical and white-hat link building services like manual outreach and blogger engagement, so you can avoid penalties from harmful tactics like PBN (private blog network) or paid links.

Before hiring a link building agency in USA, go through their track record by looking up case studies, third-party reviews, and client testimonials that are specific to the US markets, and make sure the agency handles niche-relevant backlinks with high domain authority (DA), low spam scores, and do-follow attributes.

Define your needs 

Assess your company’s SEO goals, client niche (if it’s local or national), budget, and backlink targets. Prioritize quality over quantity.

Research and background check 

Shortlist the list of local or more popular link building agencies in the USA you consider hiring, and run a thorough background check on them. Research their backlinks to see if they’re ethical and high DA using tools.

Vetting their strategy, experience, and ethics

  • Ask for their methods and what kind of strategies they implement for their clients.
  • Confirm if they use strictly ethical and Google-friendly tactics.
  • Check how much experience they have in your clients’ relevant niches.
  • They should build links through quality content, not generic and bland outreach blasts.
  • Ensure they offer user-friendly dashboards and methods that protect your data.
  • If the white label link building services agency promises you unrealistic results and massive link quantities for low prices, that means it’s more likely they provide low-quality services.

Conclusion 

Marketing agencies creating quality links by themselves can be a time-consuming and costly process, it’s one of the hardest parts of SEO building, which is why agencies need white label link building services for their clients so they maintain a stable relationship with their clients.

Researching the white label agency and doing your overall homework about the agency before you hire them can benefit you immensely.

Frequently Asked Questions 

What are white label link building services?

A marketing agency outsources SEO services to a third-party link builder who can build high-quality backlinks for their clients. This allows agencies to deliver top-notch SEO services to their clients without spending time creating an in-house team.

How does a white label link building agency work? 

The white label provider has expertise in creating quality links, and they are capable of offering niche-relevant services for clients of marketing agencies. These marketing agencies present those services under their brand name. The link building agency can optimize services based on a specific client’s needs. The marketing agencies can focus more on their core competencies by outsourcing their SEO work.

What are the benefits of hiring a white label link building agency for digital marketers?

It’s cheaper than hiring an in-house team with too many expenses, delivers high-quality comprehensive marketing, and meets tight deadlines on time, satisfying clients’ needs, and the white label agency’s expertise and advanced tools can offer high-quality service.

What are the services provided by a white label link building agency?

A white label link building agency offers services like content creation, keyword research, anchor text optimization, technical and cleanup services, social media marketing, local citation, reporting and analysis, and risk management services.

What kind of link-building strategies are used by a white label link building agency?

A white label link building services agency uses strategies like guest posting, niche edits, broken link building, digital PR & HARO, and competitor research. Make sure the agency uses white-hat and ethical strategies.

What should a digital marketing agency look for in a link building agency in the USA? 

A digital marketing agency in the US should look for a proven, transparent record by looking at their case studies, expertise and experience in their relevant niche, customized strategies, results-driven approach, transparent and clear communication, and affordability.

Also Read About: How to Hire a Link Builder?

SEO Backlink Services in the USA to Build High-Authority Links that Rank

SEO Backlink Services

Key Takeaways

  • SEO backlink services in the USA acquire backlinks with organic credibility, votes from authoritative sites, and signaling value to search engines like they are election votes.
  • Healthcare, home services, e-commerce, real estate, law firms, and start-up businesses need SEO backlink services the most.
  • Types of SEO backlinks come in many flavors, such as natural backlinks, self-created ones with moderate value, content- and outreach-based backlinks, and low-quality backlinks.
  • A professional SEO backlink service uses a blend of natural, content, and outreach-based backlinks and helps you acquire self-created backlinks.
  • Editorial and PR backlinks are examples of natural backlinks; HARO and guest post backlinks are examples of outreach and content-based types, while business listing backlinks and reciprocal and paid backlinks are examples of self-created and low-quality types, respectively.
  • Stick to SEO backlink services that follow white hat tactics for high authority and organic traffic, also avoiding penalties. Black and grey hat tactics can get you penalties.
  • Opt for SEO backlink services that focus on quality over quantity and get backlinks from highly authoritative sites in your relevant industry.

Table of Contents

Introduction
1. What are SEO backlink Services
2. Why Are SEO Backlink Services Valuable for US Businesses?
3. How Do SEO Backlink Services in the USA Build Traffic for Businesses
3.1 What Kind of Businesses or Industries Need SEO Backlink Services the Most?
3.1.1 Home Services
3.1.2 Healthcare & Medical Industry
3.1.3 Ecommerce
3.1.4 Real Estate
3.1.5 Start-ups and Tech
3.1.6 Financial Services
3.1.7 Law Firm
3.1.8 Hospitality and Travel
4. What High-Authority Backlinks Really Look Like
5. How SEO backlink services move a US business
6. Types of SEO backlinks
6.1 High-Value Earned Backlinks (Natural)
6.2 Editorial Backlinks
6.3 PR Backlinks
6.4 Replaced Broken Backlinks
6.5 Resource Page Backlinks
6.6 Infographic Backlinks
6.7 Outreach & Content-Based Backlinks
6.8 Guest Post Backlinks
6.9 HARO Backlinks
6.10 Badge Backlinks
6.11 Link Insertion
6.12 Podcast/Webinar or Video Backlinks
7. Self-Created Local Links (Moderate Value)
7.1 Business Listing Backlinks
7.2 Google Business Profile Backlinks
7.3 Social Media Backlinks
7.4 Reciprocal Backlinks
7.5 Sponsored or Paid Backlinks
7.6 Comment Backlinks
8. Backlink Types Based on Anchor Text to Rank
8.1 Main Backlink Anchor Text Types and Their Roles:
9. Understanding the Ethical Spectrum of SEO Backlinks
9.1 White Hat Backlinks
9.2 Black Hat Backlinks
9.3 Common Black Hat Backlink Methods to Avoid
9.4 Grey Hat Backlinks
9.5 Purchasing Backlinks Subtly
9.6 Acquiring Expired Domains and Redirections
10. What a Healthy Backlink Profile Looks Like for a Business
10.1 Key Attributes of a Healthy Backlink Profile
11. Conclusion
12. Frequently Asked Questions

Introduction

The global backlink services market is a multi-billion-dollar market, essential for building trust and rankings for companies, with substantial projected growth.

In the US, the landscape of SEO backlink services is a booming industry with projected revenues over $100 billion, growing significantly as businesses shift to digital.

The SEO backlink services have become essential for digital visibility, marked by high demand, increasing competition, and rapid tech shifts (AI and automation).

What are SEO Backlink Services?

If you’ve ever been on the internet reading random blogs or articles, you might have seen links in those blogs that take you to another site. These links are called backlinks.

These backlinks are crucial for businesses to improve their online visibility, because they’re organic (unpaid) votes of credibility, signaling to search engines that a site’s content is valuable, credible, and relevant.

A lot of specialized agencies help businesses achieve these high-quality and organic backlinks, so their site ranks higher in the search rankings. These services are called SEO backlink services.

Let’s simplify this:

  • If you still can’t wrap your mind around this, think of the entire internet as one huge election, where every site is vying for a top spot with the “votes of credibility” in an organic way, and the site with more votes always stays at the top of the search engine.
  • A vote from a highly reputable, authoritative site (voter) carries far more weight than a vote from a spammy and low-quality blog source.
  • To explain this differently, imagine the entire US web as one interconnected, crowded city where every business is shouting for attention in different corners, but search engines only listen to those who vouch for them.
  • Not all vouchers are equal. A link from a low-traffic and cheap blog is like a stranger yelling your name in an empty street, while a link from a reputable industry’s high-quality blog is like a famous figure introducing you on stage in a big, crowded arena.
  • SEO backlink services get your site to earn high-quality votes from influential sources.

Why Are SEO Backlink Services Valuable for US Businesses?

SEO backlink services can drive organic traffic for businesses, boosting search rankings, brand authority, and visibility. Small businesses can compete and grow with the help of the high-quality backlinks the agencies offer them.

When a certain business’s site gets high-quality backlinks from relevant sites in the same niche or industry, this drives traffic that attracts the targeted customers searching for the products or services the business offers.

Let’s play out a real-world scenario that explains this exact process in steps:

  • Imagine you own a bakery shop in Seattle and you want to grow your business further. When someone searches for “best custom cakes in Seattle” or “best bakery shops in Seattle,” your shop only appears on page 4 or 5.
  • The bakery shops on page 1 are more likely to attract customers than the ones on page 4 or 5. You need to get more organic traffic to your site to boost search rankings.
  • You opt for SEO backlink services, and your site’s link ends up on a local food critic’s online blog called “Top 10 bakery shops in Seattle” and some other blog called “Best places for a date in Seattle,” citing your shop as an ideal shop for a date.
  • With the help of highly authoritative blogs with your site’s link, your visibility towards the top can soar up high, ending on page 1. Thus, attracting more relevant and immediate customers.
  • Earning these high-quality backlinks involves networking with local journalists, bloggers, and other businesses.

How Do SEO Backlink Services in the USA Build Traffic for Businesses

An SEO backlink services provider in the USA researches what local consumers are searching for, and they optimize content for businesses to match their intent with high-quality backlinks.

Listing the client’s site on industry-specific directories, getting links from local blogs and news, and collaborating with local businesses builds trust and local prominence.

What Kind of Businesses or Industries Need SEO Backlink Services the Most?

Virtually any business needing online visibility needs SEO backlink services, but some industries or businesses need the backlink services more than others.

These businesses that need the SEO backlink services have more benefits than the other ones and sustain themselves more effectively.

Home Services

Home service professionals like roofers, plumbers, and HVAC workers need local customers. For online visibility, they need SEO backlink services to attract local customers.

When someone searches “emergency house cleaners near me,” the house cleaning service’s site with high-authority links ranks at the top and gets a lot of customers.

Healthcare & Medical Industry

Healthcare workers like doctors and therapists need to have a strong online presence to direct more patients towards their clinics, so they choose SEO backlink services to boost their site’s search ranking.

When someone searches for “Best psychiatrist near me” or “Best hematologist near me,” the respective clinic’s site appears on top.

E-commerce

E-commerce can enhance their site’s visibility by seeking the help of SEO backlink services, propelling more target audience to the site and achieving more conversion rates by backlinks from review sites and industry blogs.

Real Estate

Integrating relevant and highly authoritative backlinks for a real estate agency’s site can direct relevant customers to choose the SEO agency when they look for a property in that specific area.

Whenever someone searches for “best real estate agent” near me, they find the real estate site on top that has the most top-quality backlinks.

Start-ups and Tech

Start-up companies that need brand awareness and tech companies that need more visibility in a crowded market opt for SEO backlink services to build themselves up, with the advantage of the backlink services being cheap and affordable for these companies as well.

Start-ups and tech companies can attract more clients and investors with the right SEO backlink services.

Financial Services

When you provide financial services, trust pretty much plays a major role in keeping the relationship with the clients. Likewise, by ensuring your site is trustworthy and ranks highly in the search engines, you can attract customers who need financial advice.

Law Firms

Legal professionals need local clients to contact their law firm since most law cases are centered around local legal battles. These law firms attract more clients towards them through SEO backlink services.

Hospitality and Travel

When you’re a travel agency, hotel, or restaurant in a certain tourist destination, you’re always looking to bring more customers to your business. Using the right backlinks as advised by SEO backlink services for your site can attract tourists to prefer your business more.

When someone searches for the best tourist agency, restaurant, or hotel near a tourist destination, your agency can appear in the top results.

What High-Authority Backlinks Really Look Like

A high-authority backlink to a US business has to check the following boxes:

  • The chosen site for backlink placement should be relevant to your topic or region, not a random domain, thereby making the link natural and contextually valuable.
  • From established sites known for expertise, such as universities, major news, or top industry blogs.
  • It has real organic traffic with high domain authority or domain rating scores, not just inflated metrics.
  • The link resides within original, well-written, in-depth, and quality content.
  • The anchor text feels natural, matching how a real person would reference your brand or content.
  • The best campaigns in the US combine authority metrics with traffic, topical relevance, and editorial standards, so each link feels like a genuine vote instead of a purchased slop.

How SEO backlink services move a US business

A serious SEO backlink services campaign seldom starts with questions like “How many links do you want?” and almost always starts with questions like “What do you need to rank for, and who already trusts you?”

Backlink providers map your core pages, target queries, and current mentions, and they build a strategic plan with proper content and outreach to place your brand where your target demography already is.

Understanding Do follow vs. No follow Backlinks

Do follow backlinks are the default links that tell search engines to pass the authority of the origin site to the destination site. Dofollow backlinks help rank better in search engines, acting as a good vote of confidence.

No follow backlinks, on the other hand, contain a rel = “nofollow” attribute in their HTML code, which tells search engines not to pass authority from the origin site to the destination site and is often used for comments or sponsored content to avoid spam or vouching for low-quality sites.

It doesn’t pass any SEO value, but it still drives referral traffic, builds brand awareness, and creates a natural profile.

Types of SEO Backlink Services

SEO backlink services offer various link-building strategies, and also, based on the websites they come from, these backlinks are diversified. These backlinks, whether earned or of low quality, have the potential to be highly valuable.

High-Value Earned Backlinks (Natural)

High-value earned backlinks are the backbone of a sustainable SEO backlink services strategy, as they stem from genuine recognition by authoritative sites rather than a paid replacement, delivering strong trust signals to search engines like Google.

Editorial Backlinks

When an author, writer, blogger, or any publication links your content to their website solely because it is high quality, natural, and organic, this is considered a natural link.

Being one of the safest backlink acquisition methods, editorial backlinks carry immense SEO weight for someone’s site because of their high contextual relevance and editorial links vetting.

SEO backlink services prefer editorial backlinks because they fit naturally within the main body of an article or a blog post, making them highly relevant to the surrounding environment, so they add more value to their website, and you get your high-authority backlink.

How SEO backlink services acquire editorial backlinks organically:

  • They create truly valuable content from original research, case studies, and unique tools.
  • Your content has to offer real value, so SEO backlink services seek reputable authors to link to your content that genuinely helps their audience.
  • SEO backlink services help connect with bloggers, editors, and influencers in your relevant niche.
  • Monitor mentions with Google Alerts and nurture relationships for repeated coverage.

PR Backlinks

Public relations efforts, typically with websites that already have a high level of trust and authority with search engines, earn a PR backlink.

Authors from high-authority media outlets like newspapers, online magazines, or respected industry publications can include the link naturally within the body of their content because they genuinely believe your content’s link adds more value to theirs or is a useful source for their readers.

SEO backlink services in the USA employ tactics to get businesses good-quality PR backlinks.

Replaced Broken Backlinks

In this type of backlink, you find dead or removed links from high-domain sites using tools and replace them with your own content that is relevant and even superior, so it’s beneficial for both of you.

The dead link can be a negative experience for users and signal poor maintenance to search engines, causing a loss of potential ranking benefits.

An SEO backlink services provider contacts the owner of the website to replace the non-functioning backlink with your updated content, so you improve the site’s rankings without aggressive outreach.

A quick breakdown on how to get and replace broken backlinks:

  • The SEO backlink services provider inputs competitor or industry sites into tools like Ahrefs or SEMrush and filters for 404 errors in their “Best by Links” to find valuable dead pages.
  • They use Google Search to find relevant dead or broken links by searching for the right keywords.
  • SEO backlink services involve prioritizing broken links from pages with high domain ratings (DRs) and existing organic traffic.
  • They see what type of content was previously linked to the dead page and create a new, updated page that’s more relevant, detailed, and up-to-date.

Resource Page Backlinks

When another website, especially an authoritative niche page, links to your page on their resources page, which lists helpful links for visitors about a particular topic to read.

These backlinks can be powerful, and they excel in relevance and longevity, signaling expertise to algorithms and driving steady referral traffic.

SEO backlink services can find businesses in your relevant field to place your links on their resources page.

Why resource page backlinks are good for you:

  • These backlinks are of high quality and come from pages that dedicate themselves to being helpful, making them trusted by Google.
  • People clicking the link would already be interested in your topic, so it could bring you more valuable visitors.
  • These backlinks tell search engines that your site is authoritative, helping you rank higher.

Infographic Backlinks

When other websites find your visual-filled data compelling, they embed your infographic image in their sites with a clickable link that can point the readers directly back to your site, where exactly the infographic came from.

This acts as a recommendation that boosts your site’s authority and search ranking. This link basically tells Google that your site has excellent stuff, making search engines trust you more and show it higher in results.

Outreach & Content-Based Backlinks

These backlinks involve creating blog content in an exceptional way, then actively contacting website owners, influencers, or bloggers to make them link to your content by demonstrating how it can be valuable for them.

This process can earn you high-authority backlinks from relevant industries in your niche and build relationships with them.

Guest Post Backlinks

This backlink process involves content writing a blog for a different website as a guest author in a relevant niche, with a link integrated inside that directs to your website.

You have to build relationships with other website owners who are in the same business or industry as you, so reaching out to them can earn you a guest post backlink, as they might be interested in your content.

What SEO backlink services should keep in mind while making guest post backlinks:

  • Keep in mind that the content you write for the other site should be in a relevant niche as yours, with highly valuable content, so make sure your SEO backlink services pick the niche industries.
  • The content should be well-researched and original and have unique insight that isn’t already covered on the host site.
  • You have to adhere to the host website’s guidelines on how their guest post should be, like formatting, word count, and linking policies.
  • The backlink you place has to be perfectly incorporated within the body of the content, which provides additional and relevant information to the reader, and it shouldn’t be generic.
  • Avoid spamming the blog with links. The maximum should be two top-quality backlinks.

Let’s break down an example scenario for guest post backlinking:

Let’s just say you own a travel blog. You write a travel-related blog for a travel website. At the end, you add a link saying, “For more destination ideas, visit [your travel blog],” which is your guest post backlink.

HARO Backlinks

HARO (Help a Reporter Out) is a platform that connects experts with the media. When journalists request quotes or info, you can provide your expertise in response, and if they use your input, they link back to your site, giving a valuable and high-authority SEO backlink.

Your SEO backlink services agency can choose this method to help your site rank.

How it works:

  • Journalists post daily queries for expert sources on specific topics such as tech, finance, and health by requesting the experts.
  • Your SEO backlink services agency responds to them by pitching relevant and valuable insights of your content to the journalist.
  • If the journalist uses your quote or info in their article (on big sites like Forbes, WSJ, etc.), they include a link to your website.

Badge Backlinks

One of the key ways to get your site SEO backlinks is to display a badge of honor or a digital award as a sign of achievement of a company, preferably in your niche industry. The recipient website will include a backlink along with the badge that directs back to your site.

SEO backlink services may advise you sometimes to follow this badge method.

How this works:

  • The SEO backlink services agency creates a digital badge to recognize achievements, certifications, or partnerships of a company related to your industry.
  • The recipient website or business receives this recognition for the quality of work, a contribution, or a sponsorship.
  • The recipient website places the badge, which is often in the form of an HTML code piece, that you gave them.
  • The embedded code of the badge includes a link that points back to your site.
  • This process can work in reverse, and when other companies provide you with a badge for your achievement, it not only builds trust with your audience and search engines but also fosters relationships with other businesses in your relevant niche.

When your SEO backlink services agency executes properly, this is a pretty effective “white-hat” SEO method, which is favored by Google, because these links are genuinely earned rather than bought or generated in manipulative and harmful ways.

Link Insertion

Through SEO backlink services, you can get your website link placed naturally within an already published article on someone else’s relevant, authoritative business website, the same as yours. It makes it look like the site owner added extra context for their readers.

Process explained in simple steps:

  • Let’s just say you have an article called “Best tips on how to train your dog.”
  • The SEO backlink services agency finds a pet care-related blog, and they have an article called “How to Raise a Happy Puppy.”
  • Your SEO backlink services people contact the blog owner and ask them if they can include your best dog training tips article within the raising a happy puppy article, and it can be super helpful for their readers.
  • If the blog owner is impressed with your content, they will insert your article link contextually within theirs.
  • The result is that you have a valuable backlink from a real, traffic-driving page to your site.

Podcast/Webinar or Video Backlinks

Your SEO backlink services agency might make you participate in someone else’s content, like webinars, podcasts, or videos, and encourage the host media to refer to or link your multimedia content in their online source, typically in the show notes, episode descriptions, or accompanying articles.

How to get backlinks from multimedia content:

  • If you appear as a guest expert on someone else’s podcast or webinar, the host will include a link to your website in episode notes or promotional materials in most cases.
  • If you host your own webinar or podcast or make your own videos, businesses or relevant industries may find your content valuable, and they may include your content or link to your website as a useful resource for their own audience.
  • The SEO backlink services people can employ strategies like making your webinar or podcast content into blog posts, social media snippets, or infographics that link back to your original content, paving more opportunities for others to link to you.
  • SEO backlink services focus more on creating high-quality content that others genuinely want to link to, as quality and relevancy matter more than the quantity of links.
  • They make sure to stick with Google’s guidelines for link schemes while securing backlinks to avoid penalties.
  • This type of backlink can be harder to acquire from reputable media and is also time-consuming work. If you manage to obtain the backlinks, though, it’s very much worth it.

Self-Created Local Links (Moderate Value)

You create local backlinks, which are links to your website placed via your own manual content like blogs, events, or local guides. Risk and value depend on how they’re used.

Business Listing Backlinks

Business listing backlinks are links to your website that are placed on online business directories like Yelp or Yellow Pages. These just act as digital “votes of confidence” that tell search engines your business is real, genuine, and located in a specific area.

Search engines like Google can factor these links into account in determining how often your business should appear in localized searches, like when someone searches for “Bars near me,” which is useful for local businesses.

SEO backlink services people use a mix of tools and labor to find NAP information of sites in your industry to get business listing backlinks.

Google Business Profile Backlinks

A type of business listing backlink, websites often can link to your Google business profile (which shows your business on Maps or Search) or your main website. This tells Google that your business is legitimate, relevant, and trustworthy and helps you rank locally.

Risky or Low-Value Backlinks That Don’t Rank (Better Avoid)

Genuine and professional agencies that offer SEO backlink services won’t use the following methods, but some seldom can offer to try something different. Either way, avoid these backlinks.

Social Media Backlinks

Businesses can include links to their website or blogs on social media sites like Facebook, Instagram, Twitter, and Reddit. If the businesses have profiles or accounts on these sites, they can include links in bios, posts, or tweets. People can share your content or links through it.

Even though this is a low-value backlink type that doesn’t rank, it can be valuable for engagement if the social media profiles are maintained well with ethical strategies to attract an audience.

Some SEO backlink services can still use social media platforms as a bridge to promote your content.

Reciprocal Backlinks

When two website owners agree to link each other’s sites for mutual benefit, it’s called a reciprocal or exchange backlink since exchanging each other’s links for visibility is involved.

Keep in mind that this counts as a link scheme by Google. It’s not a genuine backlink-acquiring method, and it can be tricky.

A reputable SEO backlink services agency won’t recommend you this method.

Why and when reciprocal backlinks can be harmful:

  • Reciprocal backlinks in general go against Google’s guidelines.
  • Relevant sites helping each other out, naturally placing each other’s backlinks, may be fine, but when it’s forced, exchanging backlinks just for the sake of it, things can go south for you.
  • When Google finds out your site is involved in backlink abuse by exchanging backlinks with other websites, you both may get penalized.

Sponsored or Paid Backlinks

When a website owner pays other site owners to include their link in ads or sponsorships, it can be a beneficial branding technique. You must use rel = “sponsored” or rel = “nofollow” attributes for Google to count them as paid or sponsored links and not as votes of confidence.

This backlink type may be helpful for SEO, but avoid ranking your site with these backlinks altogether. Note that if someone manipulates the paid backlinks, they may face penalties.

SEO backlinks services people barely use this technique and rightfully so, to not mess with your business’s reputation.

Comment Backlinks

You can include a link to your website when you comment on a blog post, forum, or other site, which directs back to your site. Genuine, naturally placed backlinks on high-authority sites can actually boost traffic, or at least they used to.

Google has built advanced algorithms to ignore most of the comment backlinks by now to combat spam, so whether genuine comment backlinks still help out your business or not is questionable.

If an SEO backlink services agency uses this way, never look back their way again.

Backlink Types Based on Anchor Text to Rank

To rank well, SEO backlink services employ a diverse mix of anchor text types, with natural-sounding anchor text varieties to prevent penalties. A distribution ratio of 50% branded, 20-30% partial match, and 5-10% exact match can promote a higher ranking by showing your profile is organic and not spammy.

Main Backlink Anchor Text Types and Their Roles:

Branded anchor text: Using the business or company’s brand name as a link text to build authority and trust.

Exact match anchor text: Aimed to precisely match the target keyword or phrase of the linked page of the text in the backlink. This is powerful but risky. Only low (5-10%) use on a high authority can make it effective.

Partial match anchor text: This is a safe method that uses variations or parts of a target keyword and adds natural words to make the text sound less generic.

Naked URLs: When the URL itself is used as anchor text, it’s called a naked URL. Great for natural and general linking.

Generic anchor text: Sometimes, SEO backlink services involve using phrases like “click more” or “read more,” which are generic anchor texts, making it essential for natural profiles without overuse.

Understanding the Ethical Spectrum of SEO Backlinks

Based on long-term sustainability and adherence to search engines’ ethical guidelines, the ethical spectrum of SEO backlink services use can be categorized into three.

White hat backlinks

White hat backlink strategies involve creating high-quality and valuable content that people genuinely want to link to while sticking to Google’s guidelines for backlinking and naturally ranking on the search engine.

Content marketing, digital PR backlinking, outreach and relationship building, and infographic backlinking are examples of white hat backlink strategies that naturally attract links.

A genuine SEO backlink services agency mostly focuses on white hat methods.

Black hat backlinks

Black hat backlinks are acquired through manipulative and harmful tactics that directly violate search engine guidelines. These practices are orchestrated to unnaturally authorize a website in search results.

Black hat methods are highly risky and lead to severe penalties imposed by Google or other search engines and can significantly drop your site’s rankings.

Engaging in black hat backlink acquisitions can wreck your entire brand’s reputation and credibility, making it hard to build authority and also hard to recover from penalties as they deteriorate your traffic, which can severely impact business revenue.

So, anyone that offers black hat SEO backlink services should be avoided.

Common Black Hat Backlink Methods to Avoid:

Search engines use highly sophisticated algorithms to detect black hat backlink building methods, which are often focused on short-term results rather than long-term sustainability.

Private blog networks (PBNs): A network of blog sites owned by a certain entity, which only exists as a source of backlinks for their main site to boost authority artificially.

Paid link schemes: Paying for links with the primary purpose of it being an SEO practice to rank the site without any proper attributes.

Comment spam: Mass commenting or spamming in blogs, forums, and social media profiles to include your website’s backlink with the help of automated tools.

Link farms: Websites that just exist solely to provide a large number of links to other sites with no content or any valuable aspect for users at all.

Automated link building: By using software, generating numerous low-quality and cheap backlinks automatically.

Article/content spinning: Using software to write content copied from existing articles, so countless low-quality articles with links can be made for the purpose of driving more traffic.

Excessive link exchange scheme: Two websites agreeing to link each other’s links in an excessive amount for the purpose of manipulating rankings.

Grey Hat Backlinks

Black hat methods fall somewhere in the gray area between white and black hat backlink methods, not necessarily breaching search engine guidelines, but still challenging the boundaries of guidelines.

Grey hat backlinking methods can be manipulative as well, aiming for faster results and short-term gains, and carrying a moderate risk of getting penalties.

A good and professional SEO backlink services agency can incorporate both white and grey hat methods, knowing the risk and not overdoing it.

Examples of grey hat backlink service tactics often include:

Purchasing Backlinks Subtly

Instead of buying obvious low-quality black-hat links, grey-hat practice involves arranging native advertising (paid media appearing as sponsorship that blends well with the body of the content) on reputable and relevant niche sites.

The payment involved in the purchasing will be for the content with a backlink attached, rather than a direct purchase of a link for purely its SEO value, making the technique hard to classify as manipulative.

Acquiring Expired Domains and Redirecting

Acquiring expired domains involves finding domain names that someone previously owned, but they just forgot to renew, which led to the expiration of the domain. You secure the registration before anyone else has the opportunity to do so.

Let’s just discuss how SEO backlink services acquire expired domains in steps:

  • An SEO backlink services agency uses sites like domain marketplaces or auction sites that list all the sites whose owners didn’t pay the renewal fee on time.
  • If the owner doesn’t renew it during the grace period, it’s passed on to auction. The highest bidder can acquire the site, and even if nobody bids, it becomes available for inexpensive registration.
  • Through SEO backlink services, you acquire and register the expired domain successfully, and you become its new owner.
  • Now, you redirect the old domain to your domain. The new owner enters their new address in the old domain, so when someone types the expired domain in their web browser, they’re taken directly to the new owner’s domain instead of an error.

How redirecting works:

  • You log in to your domain registrar’s account settings.
  • Use their forwarding or redirecting tool to enter the old domain name.
  • Then, copy and paste the new destination URL you want visitors to go to when they type the expired domain.

This tactic helps you gain backlinks from the old domain and boost your site’s authority. This is, however, considered a grey area, because it’s not an organic link-earning method.

Google can penalize you if the new content does not align with the original content of the old domain, and it may also strip you of any associated benefits.

What a Healthy Backlink Profile Looks Like for a Business

A strong backlink profile for a US business is not just a lot of links thrown as a big pile. It’s a mix of relevant, trustworthy, and naturally earned links from various sources.

Search engines look at where your links come from, how they are placed into the body of the content, and how they grow over time to decide whether your site actually deserves to be ranked or flagged as manipulative.

A strong, experienced agency that offers SEO backlink services in the USA is aware that the following attributes are necessary for your backlink profile.

Key Attributes of a Healthy Backlink Profile

  • Quality and relevance over volume: Links come from reputable, topically relevant sites in your industry and region, not some random low-quality or spammy site.
  • Mix of authority levels: Instead of chasing after a DR90+ rating or a pile of weak blogs, prefer a blend of small niche sites and some big authority domains.
  • Natural anchor text distribution: The majority of anchor texts are a mix of branded, partial-match, or generic, with very limited exact-match keyword anchors to avoid spam signals.
  • Steady and organic growth: Links appear gradually over weeks and months, not sudden paid blasts with an influx of links pouring in through automated campaigns.
  • Balanced link types: A healthy mix of do follow and no follow links, reflecting how people actually link across the web instead of purely SEO-perfect do follow links.
  • Link distribution: The link points to various pages like product pages and blog posts, instead of just the home page.

Conclusion

In conclusion, effective SEO backlink services in the USA focus on acquiring high-quality, relevant links from authoritative US domains rather than just a quantity, using methods like resource link building, strategic guest posting, and digital PR backlinking to build trust, enhance brand visibility, and drive traffic, recognizing that quality backlinks are the backbone that acts as quality votes that help rank websites high.

Frequently Asked Questions

What are SEO backlink services?

SEO backlinks services get you hyperlinks from any reputable site directing towards your site, acting as an endorsement in the eyes of search engines like Google, boosting your brand visibility, driving organic traffic, increasing trustworthiness, enhancing the site’s authority, and overall bettering results in searches.

How long do SEO backlink services take to show results?

SEO backlink services show noticeable results in 3-6 months, with significant long-term impact kicking off in 6-12 months, depending on factors like a website’s age, with new sites being slower, competition level, and link quality or relevance.

How many backlinks do I need for my website to rank?

There’s no definitive boundary on how many keywords one needs for their site. It depends on keyword competition, niche, site authority, and relevancy. Generally, you might need 50-100 for small niches and 1000+ relevant links in highly competitive areas.

What is the best kind of SEO backlinks?

Do follow links with high domain authority and contextual relevance with organic traffic are the best kind of SEO backlinks.

How do I know if a backlink is “high-authority”?

It matters where your backlink comes from. Using SEO tools, check if the site has a higher (70+) domain rating or domain authority. That’s how you know your backlink is of high authority too.

How do SEO agencies get backlinks?

SEO agencies use a mix of content-based, outreach-based, and technical strategies to realistically acquire high-quality backlinks for their clients. The key is to focus more on quality than quantity, build genuine relationships, and earn authoritative links.

What is the average cost of SEO backlink services in the USA?

The average cost of SEO backlink services in the USA normally can be somewhere from $5000 to $20000 a month for a top-tier corporate SEO agency to build backlinks for your business. $2000 to $4000 a month pay is possible for less expensive agencies.

Do new websites benefit from SEO backlink services?

Yep, they absolutely need backlinks too and benefit immensely from SEO backlink services, but they might need to go slow with backlinks at first and then focus on gradual growth.

Also Read: What are Link Outreach Services?