Digital Marketing has evolved a lot.
There was a time when brands would try to best each other with creative billboard or television advertisements.
For instance, take the billboard advertisement for Pond’s anti-bacterial facial scrub.
It features a woman hiding her face on what appears to be a part of the printing material. The metal frame of the billboard is visible, giving the ad a very authentic touch.
These are the types of ads that make you stand and look. Unfortunately, these are also the types of ads that force motorists to rubberneck and cause accidents. (But that’s a topic for another day)
Billboards are pretty much still in demand. But it’s a space that’s being dominated by the big boys.
Big boys here refer to big, multi-national brands. Smaller brands and local mom-pop stores don’t have the resources to compete with these big boys.
But there is one space where they have a chance if they play their cards right.
The Internet.
Advertising in the Internet Era
The Internet is becoming the town square for the global village of tomorrow.
This quote by the co-founder of Microsoft Corporation, Bill Gates, could mean a lot of things. But in terms of marketing, it means one thing.
More and more people are coming online.
Anyone who fails to take advantage of this is going to lag behind. And it’s a dog-eat-dog world. No one is going to mourn when a business fails. Because there’s always a couple (or more!) businesses that are ready to take its place.
Only those who have their advertising game on point will survive in this world. There’s no point in focusing on quality if there’s no one to buy your product.
But that doesn’t mean you should ignore product quality and dump everything into marketing.
What I’m trying to say here is that businesses should spread their resources evenly across all departments. (Like spreading peanut butter all over the bread. Yum!!!)
Some businesses, mostly small ones, may find it hard to stand up with bigger brands in their field of expertise.
But the internet levels the playing field, thanks to digital marketing.
What is Digital Marketing?
Digital marketing is the practice of using the internet as a medium to promote a brand’s products and services. It also goes by the name “online marketing.”
Digital marketing has taken the marketing world by storm, with brands coming up with unique (and controversial) methods to garner attention.
No matter what the technique is, the objective of digital marketing is the same as that of traditional marketing. It’s either brand/product awareness or an increase in sales.
And in an age where the attention span is going down as you read this, ignoring digital marketing is akin to your business committing suicide.
Don’t get me wrong, some traditional marketing methods still work.
Say, for instance, that your clothing store is running a Thanksgiving sale. A few advertisements outside your store will do the trick for those who’re passing by.
But what about those who’re at home or those who pass by your store and miss your ad for some reason?
These people don’t know that there’s a sale going on. These are valuable customers you miss.
But a Facebook or Instagram post on your store’s page is not just a hundred times more effective, it also costs nothing.
This is the power of the internet. Or, to be more precise, this is the power of digital marketing.
Benefits of Digital Marketing
The advantages of digital marketing, when done with the assistance of a digital marketing agency, make it a worthy investment.
Here are some pros of digital marketing for modern day businesses.
· Cost Effective
This is the first pro of digital marketing, and for a very good reason.
Cost is the most crucial factor when it comes to marketing strategies.
Traditional marketing methods, like billboards or television ads, are expensive. This alone drives brands, especially smaller ones, away from them.
But that’s not the case with digital marketing.
The techniques are affordable. Some of them, like regularly posting on social media websites, are completely free.
This makes digital marketing techniques, especially those strategized by experienced digital marketing companies, an investment with bountiful rewards.
Relevant Statistic: In the year 2021, digital marketing techniques had an average ROI of 122%.
· Easy to Measure
I am going to draw a comparison between digital marketing and traditional marketing methods (Yet again!)
Trying to measure the effectiveness of traditional marketing methods, like billboards or newspaper ads, takes time. And by the time one gets their hands on this data, the ad might’ve already become old news. In other words, you’ve just flushed a large amount of money down the John.
But it’s a bit different with digital marketing.
The strategies implemented by the best digital marketing agencies are measurable. This means all the data you need about a specific campaign is readily available.
A group finds a section of the ad offensive. Great! Now you know more about your target customer base. You now have the data to plan future marketing campaigns.
This is just the tip of the iceberg.
Digital marketing offers the convenience of viewing how your campaign is faring. This information is handy for making changes as and when required.
Relevant Statistic: Two out of three marketers say that they make decisions based on data available.
· Focused Strategies
Here’s another comparison of digital marketing with traditional marketing methods. (You may see this more)
Traditional marketing methods involve putting up a billboard ad and hoping everyone will see it. This includes those for whom the ad was intended and those outside of it. Your chances of success are 50/50.
But that’s not the case with digital marketing.
The services of a digital marketing agency allow businesses to strategize based on their target customer base’s needs, wants, and other characteristics.
Like, you could focus on pages that talk about fashion or sneakers, if you’re looking to promote your new line of vegan leather sneakers. This yields better results rather than spamming the same ad everywhere.
Relevant Statistic: 89% of marketers say that they get a positive ROI when marketing strategies are personalized to user requirements.
· Audience Engagement
Audience engagement is crucial for businesses. How a brand/business interacts with their customers, especially while receiving negative feedback, decides its future.
There’s something called the Buyer’s Journey. It has three stages.
- Awareness Stage
- Consideration Stage
- Decision Stage
A potential customer will go through each stage before moving on to the next.
With digital marketing, it’s easy for businesses to monitor which stage a potential customer is currently in.
There is another advantage to audience engagement. This one is solely for smaller businesses. Some business owners take pride when they hear positive feedback from their customers.
· Adaptable
Digital marketing offers plenty of wiggle room when it comes to adaptability.
Certain shortcomings during the strategizing stage can create unnecessary complications, either for the product/service or the brand itself.
Like, for instance, an ad idea that was supposed to be creative could come off as offensive or in poor taste to a specific group of people. This could prove disastrous in the long run.
In such cases, digital marketing offers the convenience of making the necessary changes on the fly.
Additionally, if a campaign isn’t producing the expected results, it’s comparatively easy to make modifications that may yield a positive reaction. This is extremely difficult or downright impossible in traditional marketing methods.
Outsourcing vs. DIY
You might have already come across terms like digital marketing company or digital marketing agency. Rest assured, it wasn’t a mistake.
There is a reason why I have introduced the concept of outsourcing in digital marketing.
Because, let’s be real here, you’re a business owner and a very busy person.
You have bills to deal with and salaries to pay.
And most important of all, loved ones to look after and check in on.
It’s not practical to try and squeeze in developing a marketing strategy amidst all this.
Getting your hands dirty and learning the ropes can be a fun and rewarding ride. But bills don’t understand the concept of waiting. When the new month comes, you will have bills to pay, regardless of whether you have mastered whatever you were trying to master.
In times like this, rather than learning stuff from scratch and doing everything on your own, you’d rather outsource the digital marketing part of your business.
For example, link building is not something that you can do by yourself, as there are lots going on in the background, like blogger outreach and content writing. In such situations, enlisting the services of a link building agencies is the recommended option.
Outsourcing your needs to a digital marketing agency has tons of benefits. They are listed below.
· You Save Time
Time is important for entrepreneurs. Whether your business is big or small, you will not have enough time to deal with all the challenges that arise from running a business.
Hell, some days, you’ll wish that you have 26 hours. That’s how tight the average entrepreneur’s day is.
You don’t have to bother about spending time strategizing when you hire a digital marketing company. There will be an initial discussion to know more about your requirements and expectations. Once that is done, you can just kick back and relax while the experts at the digital marketing agency manage everything related to your business’s marketing campaigns.
· You Save Money
Yes, the digital marketing agency isn’t going to work for free. But that doesn’t mean you have to break the bank for a marketing strategy.
What I mean by saving money here is, hiring a digital marketing team, training them, and paying them a livable wage. These are things business owners must take into consideration before hiring an in-house team.
The point I’m trying to make here is that hiring an in-house team is way more expensive than opting for an experienced digital marketing company.
This is particularly true when it comes to link building. Instead of going through the cost of hiring a freelance writer and performing blogger outreach all by yourself, you could hire a link building agency. You’d save a lot of time and money.
· You Get Results
This is one advantage that makes choosing a digital marketing agency all the more worthwhile.
When you avail yourself of the services of experts, you’re assured of results. That’s mainly because the experts at these agencies know what they’re doing, know what works, and know what the latest updates are.
This is something that business owners will get wrong, no matter how hard they try. There are increased chances that your strategy may not work. All the time and money you spent on learning the ropes and implementing them goes down the drain.
· You Get Access to Tools
Digital marketing involves taking advantage of a host of tools. Some of these tools, like the ones provided by Ahrefs, are free to use. But there’s a catch.
Free tools can only do so much. You need paid versions for efficiency and access to more data related to your campaigns. This is an area in which a business owner may fail.
A digital marketing agency, on the other hand, will have access to all the latest tools related to running and managing campaigns. This, combined with their expertise, makes these digital marketing agencies reliable partners for building businesses.
· You Have Smaller Room for Errors
Digital marketing is something that has a rather steep learning curve. While you’re busy learning how and what, your competitor is busy reaping the rewards of outsourcing their campaigns that they have outsourced to a digital marketing agency.
The situation goes from bad to worse if there are issues, either with the strategy or how they’re implemented. And when this happens, you’ll have to go back to the drawing board, doing everything once again and hoping it doesn’t as go bad as last time.
Choosing the Best Digital Marketing Agency
Congratulations on making it down this far.
You’ve read what digital marketing is, what the benefits of digital marketing are, and why you should focus on hiring a digital marketing agency or a link building agency rather than getting your hands dirty.
I’ll go a step further and help you choose the ideal digital marketing company your business needs, especially for those of you in California.
The sections below list the top 20 digital marketing companies in California. I have mentioned all the essential information related to these agencies and provided a link to their websites as well.
There are some link building agencies in the list as well. On top of SEO, these digital marketing agencies are experts in link building and blogger outreach.
Take your time to go through the list and choose one (or maybe the first) that meets your needs.
Here we go.
The list of top 20 Digital Marketing Agencies in California
1. Orange Outreach
A subsidiary of Orange Digital Marketing, Orange Outreach wears multiple hats in the world of digital marketing. Whether you’re looking for a link building agency, or a digital marketing company, or one that’s mastered SEO, Orange Outreach is your choice.
The firm’s strength lies in its extraordinary collection of guest-posting sites. From low-DR blogs to premium, high-DR blogs, you can expect to find all types of blogs across a range of niches.
There’s another unique reason Orange Outreach is mentioned here. The variety of packs Orange Outreach has and the unbeatable price it offers make it the best link building agency in California.
Orange Outreach has also stamped its authority on the US digital marketing scene. From SEO to website development to content marketing and PPC, Orange Outreach is the reliable partner for your business.
The SEO experts at Orange Outreach work tirelessly to ensure that you meet your business requirements and goals. With Orange Outreach by your side, businesses can boost their brand awareness and get more traffic, paving the way for more leads.
Orange Outreach has been helping businesses grow since 2019.
URL: https://orangeoutreach.com/
Expertise: Link Building, Guest Posting, Blogger Outreach, Budget-Friendly Packs, Local SEO, Enterprise SEO
Location: Folsom, CA
Contact E-mail: [email protected]
Sister Concerns: Guest Post Solutions
Major Services:
2. Redefine Marketing Group
Next on our list of the top 20 digital marketing agencies in California is Redefine Marketing Group.
The digital marketing company was founded by three specialists working in the same team. They worked together for four years before moving on to start an agency of their own.
As a female- and minority-owned digital marketing company, Redefine Marketing Group focuses on giving back to the community and its diverse workplace. It is also considered one of the top link building agencies in California.
Redefine Marketing Group focuses on mid-sized and enterprise companies.
URL: https://www.redefineyourmarketing.com/
Expertise: SEO, Social Media, Link Building, Content Marketing
Location: Covina, CA
Sister Concerns: None
3. The Spectrum Group Online
Based out of the Silicon Valley, Spectrum Group Online is a digital marketing agency that has been helping B2B and B2C companies grow to their potential.
Not just digital marketing professionals, The Spectrum Group Online is made of media personnel, data scientists, and expert content marketers who strategize and deliver for businesses.
With transparency, integrity, and quality as their core values, The Spectrum Group Online continues to help businesses prosper through its SEO and link building services.
URL: https://online-sales-marketing.com/
Expertise: SEO, PPC, WordPress Websites, Content Marketing
Location: San Jose, CA
Sister Concerns: None
4. Empathy First Media
Empathy First Media comes fourth in our list of the top 20 digital marketing agencies.
This digital marketing agency is a hub of professionals from different fields like healthcare, sciences, engineering, and marketing. The firm employs a data-driven mindset, striving to meet client demands efficiently.
Empathy First Media, a California-based digital marketing agency, looks at client requirements from a completely new angle, and takes the assistance of experts to produce immaculate results.
URL: https://empathyfirstmedia.com/
Expertise: SEO, SEM, Web Development, UX Design
Location: Hermosa Beach, CA
Sister Concerns: None
5. Real Connection Media Inc.
Real Connection Media Inc. is next on our list.
The founders of Real Connection Media Inc. believe that entrepreneurs start a business not just as a stream of revenue but also because of their passion.
Started by a software engineering manager, this digital marketing agency aims to use the power of technology and social media to help businesses connect with their customers.
Real Connection Media Inc. pays special attention to small businesses, helping them grow and flourish.
URL: https://www.realconnectionmedia.com/
Expertise: SEO, Web Design, Social Media Marketing
Location: Colfax, CA
Sister Concerns: None
6. WK Online Marketing
WK Online Marketing is one of the numerous businesses that popped up after the pandemic. With COVID ruining their family business, the team at WK Online Marketing shifted their focus towards internet marketing. This led to the birth of WK Online Marketing, a full-service digital marketing agency.
In addition to improving online visibility, WK Online Marketing pays special attention to website development as well.
Like some of the other digital marketing companies on this list, WK Online Marketing has small businesses as their primary clientele. It appears on the sixth position in the list of the top 20 digital marketing agencies.
URL: https://wkonlinemarketing.com/
Expertise: SEO, Google Ads, Web Design
Location: Mountain View, CA
Sister Concerns: None
7. ROCK Marketing, LLC
The experts at 7 Rock Marketing, LLC, have just one thing in mind: to boost their clientele’s online presence and increase their ROI.
The 7 Rock Marketing team is dedicated on this. With experts from diverse backgrounds putting their best, this customer-focused digital marketing agency churns out exceptional results.
7 Rock Marketing, LLC, prides itself on offering 24/7 support. Not just that, they also employ Artificial Intelligence-based tools to yield the best results for their clients.
7 Rock Marketing, LLC, appears at the seventh spot in the list of the top 20 digital marketing agencies in California.
URL: https://www.7rockmarketing.com/
Expertise: Content Marketing, SEO, Email Marketing, Website Development
Location: Los Angeles
Sister Concerns: None
8. Intrepid Digital
With clients across North America, Intrepid Digital offers personalized digital marketing solutions to enable businesses achieve targets.
Their unique approach involves removing the account manager between the client and team. Instead, they let their clientele talk directly with the dedicated subject-matter expert related to their service. This information allows the digital marketing experts at Intrepid Digital to prepare a comprehensive strategy.
Intrepid Digital boasts a fully remote workforce, with experts working from across five continents. It also appears in the list of top link building agencies.
URL: https://www.intrepidonline.com/
Expertise: SEO, CRO, Content Writing and Auditing, Performance Marketing
Location: Los Angeles, CA
Sister Concerns: None
9. NextLeft
NextLeft is ninth on the list of the top 20 digital marketing agencies in California.
Nextleft is a harmonious combination of the top SEO experts who didn’t like the unethical digital marketing methods they witnessed throughout their careers. Hence, they got together and formed Nextleft, a digital marketing company that helps clients achieve their business goals through time-tested techniques.
With company values like “no unnecessary stress,” “ever-improve,” and “community of care,” the Nextleft team helps businesses boost ROI and beat the competition.
Expertise: Local SEO, Enterprise SEO, Content Marketing, PPC Management Services
Location: La Jolla, CA
Sister Concerns: None
10. Digital Results
Serving businesses of all sizes, Digital Results is a California-based digital marketing company that has helped businesses of all sizes, from small three-member companies to huge Fortune 500 companies.
Digital Results offers all kinds of services to boost a company’s online presence. This digital marketing company takes care of all aspects of a business’ online presence. This includes detailed audits, drafting creative content, and well-thought-out SEO strategies.
Digital Results appears tenth in the list of the top 20 digital marketing companies in California.
URL: https://getdigitalresults.com/
Expertise: SEO, Email Marketing, Backlink Audit, Social Media Marketing
Location: Costa Mesa, CA
Sister Concerns: None
11. Seibert Consulting Group
Seibert Consulting Group appears in the 11th spot on our list of the top 20 digital marketing companies in California.
With a three-step strategy, Seibert Consulting Group, or SCG in short, helps organizations transform their digital marketing game and meet business goals.
Their personalized plans provide organizations the boost they need to edge past the competition and get better results, be it ROI or sales.
Not just that, SCG also has a reputation for delivering exceptional results through their Facebook and Instagram campaigns.
URL: https://seibertconsulting.com/
Expertise: Digital Marketing, eCommerce, Digital Transformation
Location: Carlsbad, CA
Sister Concerns: None
12. Top Notch Dezigns
Top Notch Dezigns is a branding agency that has many feathers in its cap. On top of being a creative branding agency, Top Notch Dezigns is also a digital marketing company that creates customized strategies for clients to meet their business goals.
Transparency is the mantra of Top Notch Dezigns, as their experts focus on being straightforward with clients when it comes to challenges, project progress, and other relevant elements.
Top Notch Dezigns is also one of the very few companies in this list that can be categorized as a link building agency.
URL: https://www.topnotchdezigns.com/
Expertise: SEO, Content Marketing, Social Media Marketing, Email Marketing
Location: Los Angeles, CA
Sister Concerns: None
13. 2POINT Agency
Next on our list of the top 20 digital marketing agencies is 2POINT Agency.
As a full-service digital marketing agency, 2POINT Agency has stamped its authority on every aspect you can think of, right from SEO to animated websites to quality backlinks. The clientele the SEO/link building agency focuses on includes domestic and international businesses.
In addition to helping businesses improve their online presence, 2POINT Agency also focuses on developing highly creative animated websites and effective e-mail marketing strategies.
URL: https://www.2pointagency.com/
Expertise: SEO, Branding, Website Development, Social Media
Location: San Diego, San Francisco, San Jose
Sister Concerns: None
14. Webserv
Webserv started as a two-person digital marketing agency, by two friends who shared a similar passion for online marketing.
From two employees, Webserv now has over 30 digital marketing experts, helping brands boost their online awareness. Although Webserv are specialists when it comes to the healthcare industry, they have made a name for themselves in other industries as well.
As a data-driven agency, Webserv relies on open communication and collaboration to meet client expectations.
Webserve is 14th in our list of the top 20 digital marketing agencies in California.
URL: https://webserv.io/
Expertise: SEO, Digital PR, Web Development, CRO
Location: Irvine, CA
Sister Concerns: None
15. EnlightWorks
A website is the face of a brand. The team at EnlightWorks knows this. That’s why their experts pay special attention to creating websites for their clients.
Not just websites, this digital marketing company also helps businesses devise well-researched SEO strategies to improve brand awareness. Giving equal importance to keyword research, content creation, and other techniques like link building, the team at EnlightWorks leaves no stone unturned when it comes to helping businesses thrive.
URL: https://www.enlightworks.com/
Expertise: Custom Web Design, SEO
Location: Benicia, CA
Sister Concerns: None
16. SEMbyotic
SEMbyotic is another San Jose-based agency that appears in our list of the top 20 digital marketing agencies.
The experts at SEMbyotic live and breathe online exposure. They take advantage of innovative tools at their disposal and their specialist knowledge to help businesses breeze past the competition.
Their efficient SEO and SEM strategies aid businesses to reach and interact with their target audience.
The experience SEMbyotic has in different domains, including SaaS, tech, and hospitality, puts them in a strong position to serve all types of clients with the same level of efficiency.
Expertise: SEO, PPC Management, Web Design, SEM
Location: San Jose, CA
Sister Concerns: None
17. Avita Digital
Avita Digital appears next in our list of the top 20 digital marketing agencies in California.
With transparency and measurable results as their unique selling points, Avita Digital pushes businesses to reach their full potential, helping them grow and reach their target audience.
Avita Group follows a one-of-a-kind seven-step method that involves
- Market research
- Digital operating system
- 360-degree vision
- Deployment
- Strategic objective
- Implementation and scaling
- Summit
This 7-step strategy allows the experts at Avita Group to meet any unique challenge thrown at them.
Expertise: Organic SEO, PPC, Content Creation, Online Reputation Management
Location: Calabasas, CA
Sister Concerns: None
18. Royal Reef Media
A full-service digital marketing agency, Royal Reef Media focuses on all elements of digital marketing to aid in the long-term growth of a business. It was started by two brothers who shared a passion for digital marketing.
This privately-owned agency helps clients expand their reach by focusing on website development, SEO, and social media marketing strategies. Royal Reef Media has helped clients in the following industries:
- Healthcare
- Manufacturing
- Locksmithing
- Plumbers
- Landscaping
- Garage Door Repair
- Real Estate
- Construction
- Roofing
- Flooring
URL: https://www.royalreefmedia.com/
Expertise: Local SEO, Technical SEO, CRO
Location: Newport Beach, CA
Sister Concerns: None
19. Partywave
A Los-Angeles based digital marketing company, Partywave brings together the best of creative branding and launch strategies to promote brands.
The firm’s small but hard-working team pays special attention to detail to any project, regardless of its size and challenges. The prime blend of specialists in the firm makes Partywave a great partner for businesses of all sizes.
Additionally, Partywave offers convenient 6- and 12-month packages for businesses to get consistent results.
URL: https://www.partywave.studio/
Expertise: SEO, Branding, Website Design
Location: Los Angeles, CA
Sister Concerns: None
20. Streamline Results
The last digital marketing company on our list of the top 20 digital marketing agencies is Streamline Results.
Experts in ROI-driven marketing methods, Streamline Results chucks the plan format and, instead, goes with a personalized approach to digital marketing. The firm also boasts a client retention rate of over 90%.
Streamline Results clientele includes small, local businesses to Fortune 500 organizations. The 10+ member firm serves the following industries:
- Healthcare
- Legal
- Finance
- Home Services
- Insurance
- Real Estate
- Automotive
- Industrial
- Construction
- Roofing
URL: https://streamlineresults.com/
Expertise: SEO, PPC Management, Web Design
Location: Thousand Oaks, CA
Sister Concerns: None
Wrapping Things Up
Digital marketing is becoming more relevant by the day. The number of businesses that’s allocating funds in the budget for online marketing is increasing by the day.
As important as digital marketing is, there is something to be wary of. For starters, digital marketing strategies, be it link building or SEO, are a slow process. You aren’t going to get results overnight.
Some impatient business owners often try to take shortcuts to get quick results. The effects of this can be counterintuitive.
Also, some marketers may promise instant results. They employ questionable strategies (aka black hat) that will be easily flagged by Google. In the end, your website will be in a much worse position than it initially was.
This is the purpose of this writeup. The digital marketing agencies listed in this article are done so after rigorous research. Make sure you get in touch with one before hiring them.
Clear communication is essential, whether you’re looking for link building agencies or digital marketing companies. So make sure you’re constantly in touch with them, before and after hiring.
Also Look for: Top 10 Link Building Agencies of 2024
