Top 20 Best Link Building Agencies in California

Top 20 Link Building Agencies in USA

Just about every brand fights it out for the top position on the Google results page. This is because there are statistics that tell that the first search result gets 39.8% of all clicks. The second and third results get 18.7% and 10.2% of the clicks, respectively.

What does this statistic tell us?

If you’re not in the top half of the search results, you can bid adieu to clicks.

This is one of the major reasons why brands/organizations invest in digital marketing, or more specifically, SEO. A solid SEO strategy helps brands/organizations get to the top of the search rankings, or at the very least, on the first page.

There are numerous SEO strategies marketers use to improve a brand’s/organization’s online presence. One such tactic is approaching a link building agencies.

Link building involves having links to your website included on other websites, preferably in the form of a blog post or other types of content. Having links on other websites helps direct traffic to your website. Link building also has a role to play in the position of a website/webpage in the search results.

Once you understand how link building works, another question naturally arises. Do I do it all by myself or hire one of the numerous link building agencies to do it for me?

The next section will answer that question.

Advantages of Outsourcing Link Building

It might be pretty tempting to get your hands dirty and build links all by yourself. But link building isn’t something that you learn by watching a couple of YouTube videos.

Well, actually, you can learn the concepts, but putting them into practice is a completely different task. Not to forget, one that’s too difficult and time-consuming.

Plus, not all brands/organizations may be equipped with the tools necessary to build backlinks. This makes link building agencies even more essential.

Here are some reasons why you should outsource link building rather than doing it yourself.

  1. Saves a Lot of Time

This is perhaps the most important advantage of outsourcing to a link building agency in California.

Businesses/brands already have a lot on their plate. The added hassle of trying to reach out to bloggers, drafting content, and ensuring the content is published and stays up is an impossible task.

Link building agencies eliminate all these issues.

You simply have to choose a link based on the metrics you need, and the agency will do the rest. Whether it’s the top link building agency in California or in other US states, the procedure remains the same.

You will get a report later stating all the work that has been carried out.

Rather than building links on your own, opting for one of the best link building companies will get the job done faster.

  1. Affordable

Finance is an important aspect of just about every marketing campaign. The same applies for link building.

Trying to build links on your own can be an expensive endeavor. Even if you have the expertise to understand the advanced concepts of link building, the tools required to access them are expensive. And you have to do this every month for consistent results. This can quickly add up over time.

Then there’s the concept of hiring an in-house team. There will be salaries to pay, benefits to offer, and equipment to purchase. All these are additional expenses that could’ve been easily avoided if you had chosen to outsource link building.

The bottom line here is that building a strong backlink profile becomes effortless if you outsource to one of the top-notch link building agencies in the US.

  1. Expertise

Link building is a step-by-step process. Each step has its own set of challenges. A mistake in one step means that it will have a ripple effect on the other steps that follow. This issue is non-existent when link building agencies are on the job.

Link building companies have specialists for every component of link building. From conducting extensive blogger outreach to drafting informative content, these agencies have the resources to get everything done with exceptional accuracy.

  1. Assured Results

Link building is a process that takes time to deliver. And one element that is crucial to attaining optimum results is regular monitoring and the use of specialist tools.

There have been numerous technological advancements that has made link building a lot easier. Link building agencies have innovative tools that help in the process. With these tools, the entire link building process is simplified, ensuring exceptional results.

With assured results also comes better ROI, which is also one of the numerous benefits of hiring link building agencies based out of the US.

  1. Lower Risk

Trying to build links on your own is like walking on a minefield. What might seem attractive and cheap may not produce the expected results. In some cases, your website might be penalized for using black hat or questionable link building strategies.

The black hat part is particularly true if you plan to build links through freelancers on Upwork or Fiverr.

But this is not an issue when you seek the help of link building agencies. Their white hat methods make sure your brand/organization/client scales the rankings the fair way.

Cheap link building plans aside, the quality of the links that link to your website also matters. Having your links on high-DR websites that are outside your niche can also spell trouble for your website.

Relevancy isn’t a problem when you hire experts to build links. The links these link building companies provide will be relevant to your client’s/organization’s niche. This eliminates all chances of Google penalizing your website for unethical or spammy link building practices.

  1. Beat the Competition

Simply put, if you’re not seeking the services of link building agencies, then you’re losing against those who have a strong strategy in place.

No matter how dedicated you are, you don’t stand a chance against the work link building agencies do. In other words, the 200% effort you put in will not come close to the 50% effort put in by link building agencies.

Seeking the assistance of a link building agency in California, helps you keep up with or beat the competition. Even a basic link building pack does wonders against brands/organizations that have no idea about backlinks.

The Top 20 Link Building Agencies to Boost Search Rankings

Given how beneficial link building is, it is imperative that you let the experts handle it. To help you make the right choice, we have listed 20 link building agencies across the US. The list is compiled after extensive research, so you can rest assured that these link building agencies will be of great help to your brand/client. and the top 10 link building agencies in the list having the most priority in US market.

1. Orange Outreach

URL: https://orangeoutreach.com/

First on our list of the top 20 link building companies is Orange Outreach.

Based out of Folsom, Orange Outreach also happens to be one of the top link building agencies in California.

Affordability is the main mantra of Orange Outreach. This link building agency in California offers a range of link building packs that offer the best bang for the buck. Its competitors don’t even remotely come close to the value and quality of the links offered by Orange Outreach.

With Orange Outreach, one can get a DR 50+ link for as little as $45. Mind you, this isn’t the price of the link alone, it also includes a 500-word article and a short turnaround time.

Orange Outreach also has some pretty cool backlink packages to help you get your brand/client to the top. One can either opt for bulk packs that include 500+ word articles on DR 30+ sites, starting at $2500. Or, they can choose the smaller packs that cost less than $500.

Orange Outreach also has combo packs that include links with different DR for as little as $375. Whatever your needs are, Orange Outreach will have a pack to meet them.

In addition to its bespoke link building services, Orange Outreach is great for blogger outreach services as well. You don’t have to sweat it out to find blogs and send emails to webmasters. Just get in touch with Orange Outreach and state your requirements. They’ll do the rest.

You can contact them at [email protected] or fill out this form to get started.

 

2. PageRank Agency

URL: https://www.pagerank.agency/

PageRank Agency comes second on our list of the top 20 link building companies to boost rankings.

This is another link building agency in California that focuses on getting optimum results for its clients. This agency has convenient premium and affordable options for clients to choose from.

PageRank Agency’s affordable options include link building and local SEO plans. One can build a solid backlink profile for as little as $375. It also has a subscription-based managed link building pack that offers 30 high-quality links for just $500.

The local SEO pack allows clients/brands to establish local dominance for as little as $250. This service helps in building a solid backlinking profile along with Google My Business updates, form submissions, off-page submissions, and tons more.

As for the premium options, PageRank Agency provides quality link building strategies along with a host of additional features, like citations, infographic submissions, community posts, and more. These services do everything required to boost your client’s/brand’s website to the top of the rankings.

The niche blogger outreach packs in the premium category offer plenty of value alongside exceptional results. For as little as $750, you can get guest posts with high DR links with multi-client support. These packs go all the way up to DR 70.

PageRank Agency also has another convenient pack that combines high DR links (50, 60, and 70) and support for up to 10 clients. This unique pack offers the ultimate value for money.

Send an email to [email protected] to learn more about their packs and how they can help brands/organizations reach their full potential.

 

3. Page One Power

URL: https://www.pageonepower.com/

Next on our list of the top 20 digital link building agencies is Page One Power.

Started by 2 brothers, Page One Power began as an agency dedicated to dentists. Eventually, they moved on to building links in addition to SEO. Today, they offer a host of SEO services, paying special attention to link building.

This link building agency in Califonria, serves clients of all sizes, from large brands to local mom-and-pop stores.

In addition to link building services, Page One Power offers SEO consulting services as well.

 

4. Stellar SEO

URL: https://stellarseo.com/

Stellar SEO appears third on our list of the top 20 link building companies.

Based out of Nashville, Tennessee, Stellar SEO provides a range of comprehensive link building solutions. From fully-customized link outreach campaigns to high-quality guest posts, Stellar SEO helps brands improve their online presence.

Like other link building agencies on the list, Stellar SEO also offers link building packages that combine a host of different features. These one-click packages offer comprehensive solutions to boost a brand’s rankings, search engine authority, and more.

Stellar SEO offers on-page and restoration SEO services as well.

 

5. Link Building HQ

URL: https://www.linkbuildinghq.com/

With its home base in Orland, Link Building HQ is also one of the best link building agency in California that prioritizes offering its services to other agencies and SEOs. They help agencies cut through all the hassles involved in attaining quality links.

In addition to providing links, Link Building HQ also drafts the content they use to publish your links. The link building agency also follows the package method, with prices varying depending on the quality of the links on offer.

Link Building HQ is in the fifth spot on our list of the top link building agencies to boost rankings.

 

6. Contentellect

URL: https://www.contentellect.com/

Contentellect finds its way into our list of the top link building companies for the expertise and experience it offers.

The company pays special attention to the content of a website and the quality of the links to it. Their team consists of a combination of writers, link builders, and virtual assistants who work hard to improve the growth and revenue of a business.

In addition to link building services, Contentellect also offers content writing and As Seen On services.

 

7. Authority Builders Co.

URL: https://authority.builders/

An agency that offers comprehensive link building solutions, Authority Builders Co. is great at finding the right links to boost a business’s search rankings.

Authority Builder Co. offers a range of services aimed at improving the authority of a website. The services include:

  • Guest Posting
  • Link Insertions
  • Local Citations
  • Link Auditing

In addition to these services, Authority Builder Co. has useful monthly plans that include a host of different services. The price of these plans varies depending on the services on offer.

Authority Builders Co. is seventh in our list of the top 20 link building agencies.

 

8. Digital Olympus

URL: https://digitalolympus.net/

Building a solid backlink profile often involves a lot of work. As a link building agency in California, the team at Digital Olympus aims to reduce all the hassles involved.

They have a simple five-step plan that covers all aspects of link building, right from the initial link analysis to making sure that the links stay up.

This is the best link building agency in California, Delaware appears in the eighth spot in our list of the top 20 link building companies.

 

9. The Upper Ranks

URL: https://theupperranks.com/

Founded by David Farkas, The Upper Ranks is the best link building agency in California, New Jersey, that serves businesses of all sizes.

As an agency that’s fully into link building, The Upper Ranks offers customized link building solutions to meet the growing demands of businesses. The agency follows a three-step plan before finalizing a link. This is done to make sure that each link meets the specified requirements and has zero chances of getting penalized in the future.

The Upper Ranks features in the ninth position of the top 20 link building agencies.

 

10. Link Doctor

URL: https://linkdoctor.io/

Link Doctor was founded by two budding entrepreneurs who wanted to start something of their own. Taking advantage of their previous experience in product marketing, they went on to start Link Doctor.

Like some of the other link building agencies on this list, Link Doctor also has numerous plans to meet the varying demands of clients. It also has a customized plan for businesses to take advantage of.

Link Doctor takes the tenth spot in our list of the top 20 link building agencies.

 

A gentle reminder: Congratulations on making it halfway through our list of the top 20 link building agencies. Although it is wise to choose an agency from the top 10, preferably the first one, it doesn’t hurt to have options.

11. Vazoola

URL: https://www.vazoola.com/

On the eleventh spot in our list of the top 20 link building agencies is New Haven-based Vazoola.

With a team of 13 specialists, Vazoola focuses on enhanced influencer marketing and link building campaigns to promote their clients. The Vazoola team boasts a combined experience of 50 years, with their specialists having seen everything there is to see in the world of link building.

Vazoola, co-founded by Casey Bjorkdahl and Andrew Sperl, also specializes in content marketing, guest posting, and SEO services.

 

12. Links That Rank

URL: https://linksthatrank.com/

Visitors to Links That Rank are greeted with three customizable sliders where they can choose the number of links they need. The sliders are categorized based on their DR. This rather straightforward approach is great for experts who’d like to avail services on the fly.

Links That Rank also comes with a dedicated blacklist tool that lets you know whether your website or the website that you plan to place your links on happens to be part of a link farm, or PBN.

Links That Rank is also unique in a specific way. It also happens to one of the few agencies that does casino link building.

Links That Rank appears in the twelfth spot in our list of the top 20 link building companies.

 

13. Get Me Links

URL: https://getmelinks.com/

As a Houston-based link building agency in California, Get Me Links caters to businesses of all shapes and sizes. Their plans start at $900 and go all the way up to $3,300. Get Me Links also has a custom link building option where agencies can choose how many links they need on a specific DR.

The top dogs of Get Me Links, Alejandro Meyerhans, Bronwyn Reynolds, and Taylor Kimball, handle a team of 15+ experienced professionals who strive hard to achieve a common goal: to help businesses improve their online presence.

 

 

14. SEO Sherpa

URL: https://seosherpa.com/us-en/

Next on our list of the top 20 SEO link building companies in the US is SEO Sherpa.

Being a conversion-first SEO firm, SEO Sherpa prioritizes bringing in qualified leads through organic search. Alongside link building, the firm also provides SEO and content marketing services.

SEO Sherpa has offices in London, Singapore, and Miami. Their website states that the company takes its name after a Sherpa, an ethnic group in Nepal that helps mountaineers reach their destination, particularly Mount Everest.

 

15. Dofollow.com

URL: https://dofollow.com/

Dofollow.com pops in at the 15th spot in our list.

This link building agency in California is among the very few that believes that quality beats quantity when it comes to link building. The agency prides itself on staying away from strategies that trick the algorithm, while delivering exceptional results for their clients.

With a rather small team of 10+ specialists, dofollow.com offers a host of promises that they have successfully kept. The most prominent one being their link guarantee, where they replace broken links at no cost!

 

16. Love To Link

URL: https://loveto.link/

The 16th link building agency in California on our list of the top 20 link building companies is Love To Link.

Love To Link stands out with a rather simple interface. The simple, no-nonsense website offers visitors three options.

In the regular packages, you have a selection of links that are grouped together based on metrics. The higher the metrics, the higher the price. The packages start at $499 and go as high as $1,799 per month.

Then there’s the option to choose links based on their DR. Visitors have to input the DR value, the word count, the quality of the articles, and the number of links they need. Everything is done with a few simple taps.

The last option is pretty unique. The website requires you to create a free account, after which, you get access to their database of links. The tool also allows you to sort and filter links based on different metrics.

 

17. SirLinksALot

URL: https://sirlinksalot.co/

As the name suggests, SirLinksALot does only one thing: link building.

Like other link building agencies on the list, SirLinksALot offers bespoke link building services. Right from guest posts, niche edits, and managed link building, to press releases, citations, and even PBNs.

SirLinksALot is perhaps the only link building agency in California. And that is pretty open when it comes to PBN. Given how controversial and outright illegal PBNs are, a concern openly advertising about their PBN services is something to keep in mind.

All that aside, the firm, founded by Nicholas Altimore and co-founded by Chris Tzitzis, claims to have helped over a thousand brands across 60 countries.

 

18. The Links Guy

URL: https://thelinksguy.com/

Next on our list of the top 20 link building companies is The Links Guy, a link building agency in California that has offices in the US and the UK.

With a team of 20+ professionals, The Links Guy has made its presence felt in a range of industries. Since its inception in 2016, The Links Guy has helped numerous brands devise innovative link building strategies.

The Links Guy uses a 6-step link building process that gets them the desired results.

 

19. Buzz Logic

URL: https://www.buzzlogic.com/

Although it is in the 19th position, Buzz Logic is one of a kind. Unlike other link building agencies on the list, Buzz Logic focuses solely on HARO link building. HARO stands for Help A Reporter Out. This type of link yields assured results, as HARO links are trusted by search engines.

With a combined experience of over 30 years, the team at Buzz Logic gives their clients a chance to have their links featured in reputed media outlets like Forbes, the Wall Street Journal, or Huff Post.

The packages at Buzz Logic start at $5,000 and go all the way to $14,000. They also offer refunds for non placement of links.

 

20. Perfect Link Building

URL: https://perfectlinkbuilding.com/

The last link building agency in California on our list of the top 20 link building companies is Perfect Link Building.

Their team consists of some of the best minds in the world of SEO, including a good chunk of former Google employees.

In terms of process, the specialists at Perfect Link Building follow a detailed 8-step method that leaves no room for errors or doubts. This methodology combines the latest technology with data from extensive research, all the while keeping Google’s search guidelines in mind.

Perfect Link Building offers two categories of packages: tiered and custom.

The tiered packages range from $799 to $9,999. The metrics and quality of links on offer are considerably better in the higher-tier packages.

The custom package, on the other hand, allows you to create a personalized link building plan to meet different organizational goals.

 

Red Flags to Look Out For

Now that you’ve learned about the top 20 link building agencies, it’s time to read about how to spot the red flags before finalizing one.

It is important to stay aware of these red flags so that you don’t end up choosing the wrong agency and damaging your website as well as your client’s/brand’s reputation.

If you come across these red flags, ignore the link building agency for good.

  1. Offers Unrealistic Results in a Short Period of Time

We’ve said this before, and we’ll say it again. Link building is a slow and gradual process. Dumping huge wads of cash isn’t going to increase the speed or efficiency of the process. It takes at least 3 months for results to appear.

If one of the SEO link building agencies you’ve spoken with offers quick results, that too, in a very short period of time, then you’re dealing with a shady link building agency or link builder. This is your sign to make a 180 and keep walking.

Note that this is more common among freelance link builders you find on Fiverr or Upwork.

  1. Using Private Blogging Networks (PBNs)

Most blogs are created and maintained to publish information. The content published there is researched and written by those with some level of expertise in the specific industry.

But that isn’t the case with PBNs.

PBNs are made with the sole purpose of including links. Their purpose is to pass link equity, either to the client website or another website with a link in it.

Although this might sound legit, it is actually a black-hat technique that might get your or your client’s site penalized. It also doesn’t fail to make an appearance every time there’s a mention of link building strategies that you shouldn’t follow.

And on top of that, PBNs may not work. This means that you’re getting nothing in return for all the time and money you spent.

One way to identify PBNs is by asking for sample sites before finalizing on one of the top link building agencies. Once you get the sample sites, include the link in Ahref’s site explorer tool. If the site

  • Has little to no organic traffic
  • Is filled with ads
  • Has weird link placements
  • Has anchor texts that match the link they’re linked to

Then you’re dealing with a link building agency in California that offers PBNs. Move away from them and look for someone else.

  1. Fake Guest Posts

Guest posting is the process of drafting content and publishing it on a target website in order to promote your brand/client/products/services. This is a legit method that some of the best SEO link building agencies use.

It is important to understand that the purpose of guest posts isn’t just to link back to your client’s website; they must also add some value to the visitor. The guest posts that fail to do this fall into the category of fake guest posts.

In layman’s terms, if the article was created for the sole purpose of including a link rather than being useful to the reader, then the post is a fake guest post. This is a violation of Google’s search engine guidelines and will have a negative impact on your client’s/brand’s website.

If your links are published on sites with fake guest posts or the sample posts shared look sketchy, then odds are, you’re dealing with a shady link building agency in California.

  1. Being Secretive

Communication is an essential component of a great link building agency. They must be ready to describe each step of the link building process and respond to any query as quickly as possible.

A great link building agency in California also informs their clients of any delays, assigns new deadlines, and keeps their clients posted on all the updates.

A great link building agency in California is also very transparent. They will be ready at any time to discuss any doubts regarding site metrics and other relevant topics.

An agency being secretive about their process or keeping the client in the dark about certain procedures is a massive red flag. Stay far away from such SEO link building agencies.

  1. Plans are Dirt Cheap

Now, not all cheap plans are scummy, but a majority of them are.

Although not expensive enough to make you go broke, link building requires a fair bit of financing.  There are salaries for outreach personnel, writers, administrators, and managers to be paid. Additionally, there are also expenses involved in using professional link building tools.

If the plans or packages you see are too good to be true, then odds are, you’re talking with a scammy link builder or link building agency.

 

Conclusion

Congratulations if you’ve made it this far. You deserve a pat on the back.

Link building is an ocean. And just like the oceans, something is always changing. There were methods that, once upon a time, link builders could swear on their lives to get you results. These methods don’t yield any results today. In fact, some of them could even get your website penalized.

At times like this, it’s better to just hand over the link building to the experts rather than risking things.

This article was meant to be a launching pad for that. It justified why you should outsource link building, and listed things that you should watch out for before choosing a link building agency in California location.

Not to forget, this article even lists out 20 link building companies that deliver assured results.

You now have all the information and resources required to kickstart your link building journey. With the right agency by your side, you can be sure of beating the competition and boosting your ROI.

Top 10 Best Link Building Agencies in Los Angeles

Link Building Agencies in Los Angeles

Table of Contents

  • What is link building?
  • Types of links
  • How does link building work?
  • Why should you consider link building for your business?
  • Link building strategies for your business
  • Link building agencies in Los Angeles
  • Conclusion

Los Angeles! The entertainment capital of the world! Running a business here gives you plenty of opportunities, as you get to cater to some of the wealthiest folks in America. Businesses in Los Angeles have to stand out in the tough competition, and the link building agency can help you do just that.

Link building is a strategy that a lot of marketing agencies use these days to help businesses improve their SERP ranking and visibility. If you haven’t done that already, you should get into it right away.

This article will introduce you to the basics of link building and show you how it can help your business. We’ve also taken the liberty to list a few link building agencies in Los Angeles that can help you get the job done!

What is link building?

Link building is the process of acquiring hyperlinks from other websites to direct users to your own site. This is a commonly used SEO tactic that increases the credibility of your content and improves your SERP ranking.

The traffic generated from such links is referred to as inbound traffic. Different tactics are used to build these links, which is discussed in detail in the next section.

Types of link building services

There are several ways a link building agency can build links to your website in order to increase visibility or improve search engine rankings. The following are some of the most commonly used types of links:

Internal links

When you link a page on your site, it’s called an internal link. For example, say you’re writing a blog about SEO marketing. If you add a link to another blog on your site that talks about building user friendly websites, it is an example of an internal link.

External links

External links are any links that you add to websites other than your own. These links are also called outbound links. For example, if a blog post on your website references a recent event in the news, adding a link to a news article from a reputable news source increases your credibility.

External links mainly help increase your credibility. It also helps your page rank higher on search engine results, as ranking criteria takes links to reputable sources into consideration.

Backlinks

Backlinks are links from other websites that link to your own. Backlinks are a type of inbound link that generates more traffic for your site. There are different types of backlinks:

Natural backlinks: When an author finds the information on your website useful, they can add a link to your website on their blog. This type of link isn’t requested by the business or paid for, so it’s called a “natural backlink.”

Guest post backlinks: When you write a blog post for another website in return for a link to your site, it’s called guest posting. Usually, the blog content is in the same area of expertise that you work in, like marketing or business.

How does link building work?

In simple words, link building agencies work to create links to your website from various sources; this includes external websites, blogs, paid content, or your own website.

People often come across a business through a search – whether that’s on social media or a search engine. The algorithms used to display these results have specific criteria for ranking search engine results. One of them is the number and quality of links associated with your site.

The higher the number of links to your site, the greater your credibility. This, in turn, improves your search engine ranking and helps you reach a larger audience. In other words, only with good search engine ranking can your business be visible, and for that, link building is essential.

Why should you consider link building for your business?

A significant portion of the population uses the internet these days, and traditional marketing techniques, while still in use, are taking a back seat. Any business that is serious about its work should have a strong online presence, and SEO is the cornerstone of that goal.

Link building is a big part of the SEO strategy used by many link building agencies in Los Angeles today and provides the following benefits to businesses:

Increases traffic: Having multiple links to your site from blogs or other reputable sites increases the traffic and improves visibility for your business.

Improves ranking: Search engines use links as a factor in ranking search results, and using quality backlinks increases your website’s ranking on search engine results.

Boosts credibility: When credible bloggers or websites link to your website, it automatically increases the creditability of your business.

These are some of the many benefits that link building gives businesses.

Link building strategies for your business

This section will go over some strategies that link building agencies can use for your business.

Fix broken backlinks

A broken backlink is one where a link to another website or business doesn’t work. SEO experts look for these broken links and convince the site owners to change those links to links for their business. This is a commonly used strategy for link building.

Claim brand mentions

Other blogs or websites may reference your business if you provide some valuable product. You can reach out to such websites or bloggers and ask them to use an official link to your website. This tactic can increase traffic to your site and your credibility.

Create high-quality content

The best way to increase the credibility of your website and simultaneously increase your search engine ranking is to create content that is linkable. Examples of content that is linkable includes how-to guides, infographics, and other forms of useful information.

This is also referred to as “link bait,” where you create content, or assets, that other people will want to link to. This strategy will automatically get a lot of people to visit your page and improve your visibility.

Top 10 Best Link Building Agencies in Los Angeles

Convinced of the importance of link building? Are you considering hiring an agency for a link building? Then we’ve got you covered! Here is a list of link building agencies you can collaborate with to improve your SEO ranking:

Orange Outreach

The first link building agency in Los Angeles is on our list is Orange Outreach. They’ve been in the industry for over ten years, which has given them the opportunity to build an extensive network of reputable publishing firms and bloggers.

Being in the industry for a decade has given them the opportunity to figure out exactly what works in link building. This means you can leave your link building strategy in their hands and expect to see your search rankings improve in a matter of days.

They offer a wide range of packages to suit your needs, which can include blogger outreach and SEO services.

Website: https://orangeoutreach.com/

Infinity Media

Infinity Media is the second link building agency on our list. They have primarily worked with start-ups and have helped them pull in a ton of investors. Infinity Media offers a wide variety of services, including search engine optimization and email marketing.

They have a clear onboarding process where they go over their strategy with you and give you access to all the necessary tools like Google Analytics.

Website: https://www.infinitymediala.com/

GRO

GRO is yet another link building agency in Los Angeles area that has great marketing services. The founders built the company with small businesses in mind. Their services include SEO, link building and content creation, among others.

They have won a number of awards, including “Great place to work” and have a strong client base who have given them stellar reviews.

Website: https://gr0.com/

Bliss Drive

Bliss Drive is a company is one of the link building agencies in Los Angeles that provides SEO services. They help businesses improve their online presence and increase their leads. They’ve gotten a number of 5-star reviews on Yelp and Google, which shows the quality of their work.

Bliss Drive provides web design, content marketing, and SEO services, among other offerings. The company has worked with businesses in various industries, including insurance and fitness

Website: https://www.blissdrive.com/

UPQODE

UPQODE is the best link building agency in Los Angeles that has been around for over a decade and prioritizes putting the customer first. This company, like many others on this list, offers web design services along with marketing services.

Link building agencies in Los Angeles have follow some set of the strategies they use to increase your online presence. They have worked with a number of clients, bringing to life successful marketing strategies.

Website: https://upqode.com/

Surge Marketing

Surge Marketing is a marketing agency based in Los Angeles that can help you with your link building strategy. They focus on short-term contracts and don’t work with clients long-term. Like other link building agencies on the list, they have a number of awards in their name. They have also delivered marketing strategies that have brought success to their clients.

Website: https://surgemarketing.com/

Canesta Digital Marketing & SEO Agency

The Canesta Digital Agency has worked with a varied clientele, including businesses in healthcare, e-commerce and others. They provide a comprehensive set of digital marketing services, including PPC, SEO, and email marketing. This includes link building services, which will come in handy for your marketing strategy.

Website: https://www.canesta.com/

SEO Agency Los Angeles

The SEO Agency Los Angeles is the eighth link building agency on our list. This company has been around for over a decade and focuses on delivering marketing solutions, including SEO and content creation.

If you’re looking for a best link building agency in Los Angeles to build backlinks services to your company that works with small businesses, this agency is one of the options on this list that you can check out. The company is based out of Los Angeles and provides services across the county area.

Website: https://www.seolosangeles24.com/

King Kong

King Kong is the ninth link building agency on our list that’s based out of Los Angeles. They offer other digital marketing services as well, including SEO, CRO, and ads.

The one thing that makes them stand apart from the rest is their claim that they don’t get paid if they don’t deliver on their work. They have a good client base and have worked with small businesses in the area.

Website: https://kingkong.co/

Rush Republic

Lastly, there’s Rush Republic, an end-to-end marketing agency in the Los Angeles area. Their key services include content creation, digital marketing and strategy, and web design services, among many others. They have worked with a number of local businesses in various industries, including photography, manufacturing, and restaurants.

Website: https://therushrepublic.com/

 

Be sure to do your research on the companies in this list to determine which link building agency suits your needs best. Every company on this list has some experience in the field and has worked with small businesses. They also provide a range of services at different rates.

Check out their websites and have a conversation about their strategies to see what works best for you.

Some tips to keep in mind

As a bonus, we’ve included a list of tips that you can follow to pick the right agency for your business:

  1. Be clear about your needs.
  2. Make sure you go over the agency’s strategies for link building.
  3. Ensure there are adequate measures in place to check if the project is on track.
  4. Look for an agency that offers services in your budget range.
  5. Make sure you write up a proper contract with the necessary details in case something goes wrong later on.

Conclusion

This article has gone over the basics of link building, with some strategies that companies can use for link building and a list of link building agencies in the Los Angeles area that can help you come up with a good link building strategy.

Give the article a good read-through. Hopefully you will find some information to help you take your business to the next level.

Check back for more informative articles on digital marketing!

 

 

 

 

 

Frequently Asked Questions

  1. Why Link building Agencies are important?

Link Building Agencies are more important to your business website to increase the Domain rating as well as increase the online visibility of the website in Search Engine Results page to get more engagement and leads.

  1. How to Choose the best link building agency in Los Angeles?

In Los Angeles, there are so many link building agencies to hire. But if you want to know the best one, then you can ask the portfolio and case studies from their previous projects and also check with their success rates.

  1. What does a link building agency will do?

The best link building agency will work on the process of acquiring the high-quality backlinks from the high authority websites to your site. It makes your site more reputable and also receiving the quality backlinks.

 

 

 

 

Also Read: Best Guest Posting Services in Los Angeles

 

 

 

Top 7 Best Link Building Services that Actually Work in 2024 to Boost your SEO

Link Building Services

The world of digital marketing is vast, like the ocean.

And, just like the ocean, it’s constantly expanding to the link building services in US market.

It’s up to marketers to keep themselves updated and meet the ever-changing guidelines that Google releases.

And, by, does Google release algorithm updates frequently.

The year 2023 saw nine Google algorithm updates.

The year before, 2022, Google released 10 algorithm updates.

And, in 2021, there were 14 updates from Google.

In such scenarios, staying updated and adapting to these changes is crucial for marketers to make sure their clients’ websites aren’t seriously affected. link building services is the only technique that have an higher impact on search engine rankings.

Among the numerous digital marketing agencies, they followed different methods that have evolved over the years, one technique stands out: link building.

What is Link Building?

Link building is the process of placing your website’s links on other website(s). Or, in other words, it’s when other website(s) link to your website.

Link building services are popular among SEOs. This is because link building, as an SEO strategy, is pretty efficient.

Link building is one of the most potent weapons in an SEO’s arsenal to improve a website’s rankings in search engines.

A lot goes on behind the screen when it comes to link building.

A concept like link equity comes into play. Also known as link juice, link equity is a factor in which a website passes authority and value to the page(s) or website(s) linked to it.

What is Link Building Services

This means that if your website gets a link from a website with better metrics, you get some of those metrics, provided you meet the criteria.

There’s another factor that’s crucial to link building. Dofollow and Nofollow links.

If you see a link with the rel=”nofollow” attribute, then it’s a Nofollow link. This attribute tells the Google crawler to not pass link juice to the linked site. Nofollow links may not do much in terms of link building, but they’re great at diverting traffic to your site.

Dofollow links, on the other hand, do what nofollow links don’t. They pass link juice to the sites linked to them.

Why Link Building?

While link building alone isn’t going to get you positive results, ignoring it isn’t doing your website any good either.

This is why the top SEOs always recommend including link building in an organization’s strategy. A complete SEO strategy includes link building as well.

Here are some reasons why link building services are beneficial to businesses.

  • Improves Domain Authority (DA) or Domain Rating (DR)

This is one of the major advantages of link building.

There is an “or” in between because both are from different SEO giants.

Domain Authority is a search engine ranking score that was created by Moz.

Domain Rating, on the other hand, is a metric planned by Ahrefs.

Although the names are different, they serve the same purpose. When you get links from sites with high DR or DA, you get some of those as well (the link juice concept). This is pretty handy for boosting your website rankings.

  • Better Visibility

Online visibility is everything for businesses.

There are statistics that say that the first result in Google’s organic search results has a CTR (clickthrough rate) of 27.6%. The CTR of the second result is 15.8%, while the third result had a 11% CTR.

When the first three spots in the search rankings take up over 50% of clicks, imagine what it is like for sites lower in the results. Or worse, think about the sites that appear on the second page.

This is one area where link building is useful. The resources you spend building quality links will help improve your website’s rankings in the search engine result pages (SERP).

  • More Traffic with SEO Link Building Services

This is one of the major benefits of appearing at the top of the search engine results.

Most people who search on Google don’t bother scrolling down the results. As the top results in Google are relevant to the user’s search queries, most people just click one among the first four or five results and will be done with it.

The websites Google lists higher in the rankings are also high-quality ones. So there’s an extraordinarily high chance that these sites have informative content as well.

Although this works in tandem with good content, the bottom line is the same. Quality link building services will help push your site to the top, boosting website traffic.

Also, backlinks created by the best backlink building services also pave the way for referral traffic. This refers to those who visit your website via the links in the published article.

  • Brand Dominance

This is something that business owners can relate to.

Given the cutthroat competition modern day businesses have, it is vital to stay on top of the marketing game. SEO link building services help with this.

When your links are placed on the right websites (the ones relevant to your domain), you get a bump in authority. With this authority, you can dominate your industry.

This also helps in enhancing brand reputation, which is crucial to the growth of a business.

  • Lower Bounce Rates

This is another advantage that’s linked to good content.

But nevertheless, it’s important to get people to visit your website first. Not just visit, they’re expected to interact with the pages.

If a visitor leaves a website without interacting, Google may flag it for a poor user experience. And, your rankings may take a hit if your website has poor usability.

This is why investing in a link building service or an SEO agency is beneficial. These agencies not only get you quality links, but they also offer informative and creative content that visitors and Google will love. Not to forget, a well-optimized website that’s fast and easy to navigate.

  • Increased Revenue with Quality Link Building Services

Revenue is a vital part of just about any business. And link building helps you improve this aspect.

With the assistance of quality link building services, you can expect your site to appear at the top of the search results.

And when that happens, your site gets a massive hike in traffic.

And with traffic comes increased exposure for your products and services.

All this means that your sales and revenue counts are going to go through the roof.

  • Fresh Business Opportunities

Few things are helpful to a business like exposure. There are numerous benefits to exposure. And one of them is the chance to explore new business opportunities.

Link building involves contacting people from different walks of life.

For instance, someone could’ve read the blog your link was in and could contact you to inquire about your products or services.

A social media post meant to promote your link could end up in the feed of a potential investor, paving the way for improving your business.

But all this is possible only when you get the basics right and follow white hat link building techniques. This is something that experienced agencies that offer the best link building services in California do. Without the assistance of experts, the chances of you committing mistakes are scarily high.

  • Consistency in Conversion Rates

Anyone who has been into link building knows that it is a continuous process.

You can’t just start and stop building links on a whim.

Link building is a continuous process. With more and more businesses opting for a link building service, it is crucial to be consistent with your strategies.

Because, if you’re consistent with your link building strategy, you’ll get consistent results. The more you seek the help of a link building service, the longer you hold your position in the SERP.

Remember the Google algorithm updates we spoke about earlier? Whenever Google releases them, the rankings of some websites take a hit. A regular SEO or link building plan helps deal with the effects of Google’s algorithm updates to some extent.

Choosing Between DIY and Outsourcing

Now this is an argument that pops up once in a while, especially when it comes to digital marketing services like SEO or link building.

Businesses might be tempted to hire an in-house team and do link building on their own. But there are plenty of risks associated with it. Here are a few of them.

  • Time Consuming

As said before, link building is a complex process. There are too many aspects to keep track of.

You’d have to search for blogs that are relevant to your business. You’d then ask for their permission to publish your content. Then you’d have to draft content based on the blog’s requirements, which is a completely different headache.

Doing all this while still handling the day-to-day business requirements is almost impossible.

This is one vital reason why you should hire an agency that offers link building services. These experts do everything that’s required to get you quality backlinks.

  • Poor Anchor Texts

Anchor texts are the visible elements that carry your website’s links. They are usually highlighted or underlined for easy identification.

Sadly, framing anchor text is one area where many people make mistakes.

Although it sounds easy, there are certain best practices that one must follow to draft anchor texts that are user- and SEO-friendly.

Stuffing too many keywords can have detrimental effects. Even anchor texts that are way too long or irrelevant to the link can cause issues.

This problem becomes a non-issue when you seek the help of an agency that offers link building services. The experts there draft precise, SEO-friendly anchor texts that are relevant to the link and are easy to read.

  • Easy to Make Mistakes

There are many layers to link building. Make a mistake in one, and you’re not going to see the effects of the process. Or worse, get flagged by Google for shady link building practices.

Then there’s the concept of finding relevant blogs to include your links. If you’re taking things at face value, then there are increased chances that you might be scammed into having your link included in an irrelevant blog or category.

The best and only way to avoid this is to get the help of an agency that specializes in providing SEO link building services. The specialists at these agencies have a massive database of blogs across a range of niches to breeze through any requirement.

  • Engaging in Spammy Link Building Practices

It’s so easy to slip into the world of spammy link building, when you take to building a backlinking profile alone. The internet is filled with scummy link building packages with attractive wording and assured results. Not just assured results, but immediate ones too.

Any experienced SEO will tell you that link building is a waiting game. You will need a minimum of three months before you start seeing results. If someone promises instant or assured results, then odds are they’re engaged in some unethical practice that Google will find out eventually.

Here are some spammy link building practices to watch out for:

  • Buying links
  • Using link generator applications
  • Hiding links
  • Anchor text stuffed with keywords
  • Having links in irrelevant or foreign sites
  • Engaging in link exchange

The best way to avoid this is by seeking backlink building services from reputable link building agencies. Their white hat methods assure results, that too, at a consistent rate.

  • Too Many Backlinks in a Short Period

Remember the part where we said that link building is a slow process. We’re going to touch on this topic yet again.

Given how competitive the internet is when it comes to digital marketing, expecting overnight results is unfair and unrealistic.

As a process, link building is done in a short period of time. But for the process to produce results, it takes time and effort. There are several reasons why this happens.

First, indexing issues. This problem is particularly prevalent with sites that are just getting into link building. If your link is placed on a high-DR site, then indexing might happen within a few days. But if the site is new or has low DR, then it is going to take a while.

Second, ranking is a gradual process. Yes, the quality of the site is important, but so is content. Google only lists high-quality content from websites with high authority at the top of the rankings. If the content you’ve included your link in doesn’t meet these criteria, then it will not produce the expected results.

Also, the Google algorithm pushes websites higher up depending on how the page fares. If the page sees a lot of visits and interaction, then Google may increase its ranking.

The reason for writing all this is that the moment Google detects a lot of links, it gets the hint that something is wrong. A lot of backlinks in a short period of time is a massive red flag, as it is impossible to do so without buying links or with the help of link spam software.

This is where the SEO link building services of an agency come in handy. They know the penalties websites incur for following unethical methods and will monitor the progress of your website throughout the months.

Top 7 Link Building Services to Boost Your Online Presence

Now, there are multiple things one can do when it comes to link building. Some produce results, while others do the exact opposite.

It’s important to identify which is which, because at the end of the day, your or your client’s business is going to bear the brunt of the actions.

To make sure you don’t make mistakes, we have listed seven link building services that are sure to deliver. They have been compiled after tons of research, so you can rest assured that they will produce the results you expect.

Also, it’d be recommended to seek the help of an experienced agency for the SEO link building services listed in the sections below. Because without expert help, you’re going to commit mistakes, that too expensive ones.

1. Blogger Outreach Services

The first on our list of the best link building services in 2024 are blogger outreach services.

We’ve ranked this at the top because of the convenience it offers.

You just have to hire an experienced agency that offers top quality link building services, and you’re done. You can just kick back and relax while the agency does all the work. here is our best offers for you to get top quality link building services.

This is what the agency does.

They’ll ask for your requirements to find out more about your site and your business.

Then, they’ll search the internet for bloggers who match the criteria. They’ll go through all the hassle of finding the blogger’s e-mail address and getting in touch with them.

That’s it. You’re done.

But blogger outreach does have its limitations.

Blogger Outreach Service

Like, for instance, you have to provide the content to publish your link. But this is more of a non-issue these days as agencies that provide the top SEO link building services, like Orange Outreach, draft the content as well.

On top of that, there are chances that your links may end up on private blogging networks (PBNs). This is hugely detrimental to your business.

The cons aside, blogger outreach is one of the more result-oriented backlink building services in this list.

2. Guest Posting Services

This is just like blogger outreach, but with the added benefit of having the content written for you as well.

This means that the agency will handle all aspects of link building. They will

  • Conduct blogger outreach
  • Communicate with the blogger and the editors of the site
  • Draft the post
  • Run multiple quality checks
  • Publish the post

This is a complete package where everything is done by the agency. It is recommended for those businesses that don’t want to go through the hassle of drafting human-generated content and having to proofread and publish it.

Guest Posting Services

One advantage of guest posting services is their price. The cost of links varies depending on the quality of the links and all the add-ons associated with the specific plan.

Say, for example, Loganix, an agency that focuses on backlink building services, charges $200 for a 30 DA link. Imagine spending $200 for a low DA link!!!

Compare these prices with Orange Outreach, a California-based agency that offers quality link building services. At Orange Outreach, you can get a DR 50+ link along with a 500-word article for $45. That’s over 200% savings you’re missing out on by choosing the wrong link building agency.

Here’s a link to the backlink deals in case you want to know more about our guest posting services.

3. SEO Agency

SEO agencies are the real deal.

Unlike agencies that offer just link building services, SEO agencies offer a complete package. Alongside link building services, SEO agencies also provide

  • Keyword Analysis
  • SEO Audit
  • Content Marketing
  • Local and Enterprise SEO
  • PPC
  • Website Optimization
  • UX/UI Design

If you look at it from a business point of view, hiring an SEO agency is quite beneficial. This is because of the numerous services they offer along with link building.

SEO Agency

Also, hiring an SEO agency for their backlink building services means that they will carry out all aspects of link building. Right from finding relevant blogs to keyword research and publishing the blog.

As advantageous as all that sounds, an SEO agency does have its drawbacks.

Cost, for instance, is one big drawback of an SEO agency. Their packages are often bundled together, which considerably increases how much you’ll have to spend in the Managed campaigns

4. Content Marketing Agencies

You might’ve heard this a million times, but we’ll say it again.

Content in king.

There is no point in having your links in articles that are poorly written, or worse, ones that spread misinformation or have grammatical errors.

A content marketing agency helps avoid these issues. They help you write factual, informative content that resonates with readers. These agencies have the capability to churn out multiple 500-word articles within a short period of time or draft one long 4K or 5K word content.

Content Marketing Agencies

The problem with content marketing agencies is that they offer only content. You might have to seek out a separate link building service, like Orange Outreach, to find links.

Additionally, finding quality content marketing services is a hit and miss. There are chances that you may end up with a content mill that churns out AI content.

5. Help A Reporter Out

Help a reporter out is also known as HARO.

The process is fairly simple.

Journalists post a question about anything they need an answer to. You can respond to the question. And, in return, you get a link back to your website as a source of the information you shared.

It’d be wise to note that HARO is a highly competitive field. You can either sign up on the HARO website to receive emails or register on HARO’s pitching platform, Connectively. The latter gives you better control over things, like filtering and checking when the journalist comes online.

As a link building service, HARO allows you to place your links on high-authority websites. Being considered an authority in your domain is beneficial when it comes to Google’s EEAT standards.

Help A Reporter Out

All that said, HARO does have its problems. HARO is extremely competitive, given how easy it is and the fact that there is no sign-up fee.

If HARO isn’t your cup of tea, then you can take advantage of quality link building services from an experienced agency like Orange Outreach.

6. Infographics

Infographic design is another type of SEO link building service that produces fair results.

Depicting data in a clean and creative format helps readers better understand what is being conveyed.

Consequently, infographics are also a great way to get quality links.

A team brainstorms the topic for an infographic and creates one. The created infographic is shared on various sources, including your own website. The objective here is to share the infographic as much as possible. The more views your infographic gets, the more people visit your website.

But like some of the other link building services mentioned in this list, infographics do have their limitations. You have to manually share the created infographics, which can get tedious if you don’t have the right contacts.

Also, the chances of an infographic going viral are 50-50. It may work or may not work.

7. PR Agency

As surprising as it is, the work done by PR agencies appears in the last position on our list of SEO link building services in 2024.

Although the job of a PR agency is to maintain a positive image for its clients, it can be useful for building backlinks as well.

What they do is this: They work with you to plan and draft a newsworthy story. Then, they pitch the drafted story to media outlets in their network. The final story is usually about a product or article on your website.

PR Agency

Like guest posting and link building services, links acquired through PR agencies are of very high quality. But there are chances that, instead of links, only the name of your brand may be mentioned. Although this helps with brand awareness, the lack of links defeats the entire purpose of a PR agency’s link building service.

Wrapping Up!

You just read about seven link building services that are popular in 2024 and produce the expected results.

The techniques mentioned in this article does deliver. But it’s important to be consistent with them. Remember, link building is a gradual process, and the results take time. If someone is assuring quick results, you’re risking the reputation of your website and your business.

Link building is a legit method to boost your position in Google’s search rankings. But it’s fraught with complications and involves a ton of research and work. This is something that a business owners do not have the time to do.

In such situations, outsourcing link building services is the recommended and right thing to do. Opting for experienced link building companies in California, like Orange Outreach, helps brands save a lot of money and effort when it comes to quality link building services.

 

 

Also Read: Top 20 Digital Marketing Agencies in California

Orange Outreach’s Year End Sale

Orange Outreach offers quality link-building services at the lowest price compared to its competitors. The aim is to provide the clients with the online visibility they deserve to be leaders in their respective industries if you want to invest in digital marketing for your business.

Orange Outreach will be the best choice for reflecting the business’s best results at an affordable budget. This blog post discusses the new year-end sale at Orange Outreach that can boost your client’s website’s visibility greatly.

Content-based Backlinks Pack

Get 10 posts of 1000-word, well-written articles with your client’s link placed in quality blogs with 500 referring domains for the lowest price till December 31, 2023. You can make use of these articles for five different clients.

Benefits

  • Affordable cost compared to competitors
  • Improved visibility
  • Brand awareness
  • Great content

Content-based link-building pack

Get 1000 words of niche-relevant content for business needs with one do-follow link for your chosen page. Also, we give you four royalty-free images you can use for your content. You can use this link-building pack for 5 different clients. Your requested link building will be delivered within 15 business days. This content-based pack is your ticket to the top of the rankings.

Benefits

  • Traffic-heavy blogs to maximize visibility
  • Generate quick leads
  • Boost rankings

The comprehensive link-building package will cover everything from quality content to high traffic. It is a cost-effective way to boost your site’s authority.

Premium link-building package

Get 600+ words of well-written, keyword-optimized content for link building. Your links will be permanent on the blog. If your link goes down for some reason within 25 months, we will replace it free of charge. Blog suggestions will be analyzed based on the client’s history to avoid the same site. You can use these links to build with five different clients.

100 backlinks pack

This pack includes 100 high-quality backlinks that can be used by four clients. All the links can be sourced from high-authority websites and are good at pushing your clients to the top of the rankings.

Multiple services in one pack: Obtaining informative guest posts on niche-relevant blogs and web 2.0 submissions for promoting your brand. This pack also includes link insertions in articles with high traffic to improve your client link profile. The more your clients get approached to rank their websites on Google.

Benefits

  • Quick turnaround time. The turnaround time will be 21 days.
  • Affordable

End the year with a bang

The perfect way to end a year is by saving a lot. By buying a pack from Orange Outreach, you not only save money but also build quality links for your clients. You can give the perfect Christmas gift to your clients with our help. Buy now, and celebrate later.

12 Link Building Strategies You Should Stay Away From

Back in 1996, Sergey Brin and Larry Page of Google introduced the idea of PageRank. As a hierarchical algorithm, PageRank’s role was to find out a website’s authority based on the number of backlinks.

From 1996 to 2023, backlinks have come a long way. It has gone through countless updates to keep up with the ever-changing search trends.

Considering the important and indispensable role backlinking plays in SEO, it was only a matter of time before someone came up with shortcuts.

And it’s about these shortcuts that we’re going to discuss today. We’ll share 12 link building techniques that will get you into trouble.

Paying for Links

I am starting things off with paying for links since this is usually a mistake new link builders make.

Paying for links is exactly what it sounds like. You pay a specific amount to a site owner, who, in turn, will place your link on their website.

Google openly states in its Webmaster Guidelines that buying or selling links counts as a link scheme and will happily devalue websites that engage in this practice.

Irrelevant Links

Relevance is a huge thing when it comes to link building. If your website gets too many backlinks from websites outside your niche, Google will quickly flag it down.

Say, for example, that if you have a website about pet care and receive too many inbound links from tech sites, this is a case of unnatural links. You may be liable for manual action, and you should disavow these links immediately.

Content Marketing Links

The ethical practice of content marketing involves producing informative content on one’s own website, gaining authority, and, in turn, building resources that generate links via goodwill.

The sketchy version involves hiring a writer who will publish the written article on a third-party site with a link back to the client’s website. (The client here is the party that pays the writer.)

This isn’t link building; it’s advertising. And it violates FTC guidelines, which state that paid advertisements must be disclosed, and if they cannot be disclosed, then such ads shouldn’t exist.

Low-Quality Guest Posts

Guest posts are a great way to generate backlinks and are generally one of the most recommended white-hat link building strategies.

Usually, guest posting involves a blogger who publishes an informative article on a third-party website. This article is written for the reader, and the keywords don’t stand out or interfere with readability.

Low-quality guest posts, on the other hand, are written with the aim of getting a better search ranking. As a result, these articles are usually poorly rephrased versions of the original article and are stuffed with keywords that greatly reduce readability.

For reasons like this, it is recommended to approach a guest posting agency. If you can’t find one, try looking for an SEO agency that offers high-quality guest posting service.

Sponsor Links

Sponsored links are those that use the rel=”sponsored” attribute. Google introduced this attribute to distinguish paid links from the rest.

Sponsored links aren’t bad by themself. But they become problematic when the site you’re sponsoring isn’t related to your niche; those links won’t contribute to your rank.

And if Google finds out, you may be liable for action from their web spam team.

Scholarship Links

Scholarship link building involves creating a scholarship and developing all the necessary content to promote it.

Once that is done, you approach educational institutions, asking for links to your scholarship page or website since Google considers .edu links as high authority.

However, scholarship link building is considered equivalent to paying for links, and that could lead to a manual link penalty. Also, the fact that you have links from domains with irrelevant niches could also damage your backlinking profile.

Badges for Links

In the Badges for Links trick, an SEO will create an award and hand it over to a website. The recipient’s website displays the award badge proudly, claiming to be the winner of a random award.

When handing over the badge, the SEO will sneak in a code that has links back to the website.

This link building trick is unethical because it involves the exchange of something of value in return for a link. Google considers this a method to manipulate links and a violation of its guidelines.

Developing Websites

Not only is this link building trick scammy, but it’s also time-consuming. This method involves creating a brand-new website with the sole purpose of including a link to your main website.

The created sites can be more in number, depending on how desperate the link builder is.

When Google finds out that your website is part of a link wheel (another name for this trick), you get slapped with a Google penalty for violating the Webmaster’s Guidelines.

Forum Spamming

Some people sign up for forums with the intent of promoting their links. It generally goes like this. The link builder adds a couple of “me too!” posts and includes their links, saying that the site has more information on it.

Forum administrators and moderators know this and will happily delete such posts. As an added benefit, businesses that follow this trick will have a reputation for being spammy. This is why it is always a good idea to consult a link building agency to create quality backlinks.

Private Blogging Networks (PBNs)

Some SEOs use PBNs to build a backlink profile. It goes like this. The SEO buys old domains with decent authority and posts content to those websites. Those posts will have links to the website they’d like to boost.

PBNs are considered to be black hat since they use manipulative tactics to earn links rather than creating high-quality content that is of some use to the visitor.

Links From Automatic Link Building Applications

Have you come across tools like GSA Search Engine Ranker, Scrape Box, XRunner, or SEnuke?

These link building tools are good at generating backlinks, and that too a lot of them. The problem is that the generated links aren’t very effective.

Automating isn’t inherently a bad thing, but Google values links that point to websites with rich, relevant content. Something automation isn’t capable of.

Too Much Link Exchanges

Link exchange is when two parties, preferably webmasters, agree to link each other.

This technique is exactly black hat or shady. The problem arises when webmasters overdo it. And when that happens, it pretty much becomes a link scheme.

These are some of the most common practices that link builders should stay away from. Some of the techniques mentioned in the article can be quite effective when used in moderation, but they are frowned upon by the SEO community.

Google is regularly making changes to how search works, and there’s a high possibility that more tricks may come up in the near future.

This is why it is essential to always stay updated with the current happenings in the SEO world. You’ll get a heads-up when some drastic change is coming, and you’ll be better prepared to tackle it.

Another go-to option is to outsource your link building. Outsourcing frees up your schedule and resources, and on top of that, you get positive, quantifiable results.

Second-Tier Links. The Black Sheep of Link Building

Have you ever tried tiered linking?

For the uninitiated, tiered linking is when you share content that has links to a post with links to your website.

That sounds a bit confusing, isn’t it?

Say, for example, that A has links to your client’s website. You create a social media post, B, with links to A. You then go on to make another post with links to B.

Link Building is a valid strategy to increase authority, whereas tiered linking may have its problems.

This isn’t to say that tiered links don’t deliver. They absolutely do. But if you don’t take care, things can quickly go south.

  • Guest post on industry blogs and include 1-2 relevant links in the author bio. Make sure the content provides value for readers.
  • Sponsor or donate to a responsible gambling charity and get a link in return.
  • Comment on forums and articles in your niche, offering useful insights along with a site link. Don’t spam.
  • Get interviewed as an expert on gambling sites and podcasts. Mention your site contextually if asked.
  • Create social media profiles and engage regularly with valuable info. Include site link in bio.
  • Publish and promote an ebook, research or stats on the industry with 1-2 attribution links.
  • Start an ethical affiliate program and have partners link to your site from theirs.
  • Reach out to local casinos and gambling venues to be listed as a recommended responsible site.

The focus should be on building reputation by providing genuine value to users first rather than just seeking links. Links should occur naturally and ethically as part of that process. Aggressive/manipulative link building tactics should be avoided.

In this article, I have only discussed second-tier links because you run the risk of getting penalized by Google if you go above second-tier linking.

What Are Second-Tier Links?

As said earlier, tiered linking is when you create posts or websites with the intention of linking to posts that have links to your actual website.

First-tier links are the links you find in posts (social media or blogs) that redirect the visitor to your website.

Second-tier links boost first-tier links. These are the links that point to pages with links to your website, aka first-tier links.

You can find second-tier links in just about anything, from social media posts, articles, and emails to directories and forums.

So, what benefit do second-tier links provide?

The main advantage of second-tier links is that they improve your website’s backlink profile. A better backlink profile increases the authoritativeness of your website. The more domain authority your website has, the better its search ranking.

And finally, a better search ranking means more visibility, which means increased traffic.

This is why you shouldn’t ignore second-tier links when building a backlink profile.

Tiered linking follows the concept of link equity, which is explained below.

Link Equity

When one webpage links to another, some of the first page’s authority is passed on to the second page. This is called link equity.

In simple terms, when page A links to page B, page B gets some of page A’s authority.

This is why marketers go after websites with high domain authority (DA) to build a website’s backlink profile.

Another name for link equity is “link juice,” since the DA flows from one page to another, improving the rankings of everything along the way.

With that out of the way, let’s discuss the ideal spots to place second-tier links.

Guest Posts

Guest posts are created for two reasons alone: one, to post your links, and two, to educate visitors on a certain topic.

Guest posts are the most commonly used tools when it comes to link building. You find a website relevant to your niche, request that they post an article with a link to your website, and, if they agree, post an article with a link back to your website.

You can also promote your guest posts this way. Just create additional posts that link back to your original guest post with a link to your website.

Secondary Website

You can place links to your main website on your secondary website(s). In other words, just create a blog post on your secondary website and include a link to your primary website.

You must also make sure that the websites that link to your primary website belong to the same niche, as Google will find it fishy if your website has multiple backlinks from sites that are irrelevant to your niche.

Social Bookmark Links

Social bookmarking is a phenomenon where websites have dedicated, organized forums for discussions and resource sharing. Social bookmarking sites allow visitors to engage with people with similar interests or professions.

Social bookmarking websites are great for sharing your second-tier links, considering the exorbitant number of people who use them.

Social Media

Just a heads up, social media links are nofollow, meaning they don’t contribute anything in terms of SEO.

But links in social media posts are great for one thing, exposure. They’re great at promoting guest posts with first- and second-tier links.

And, on top of that, social media links also help Google index content better.

Link Exchanges

It is exactly what it sounds like. Link exchanges are when two websites agree to link to each other with the objective of improving SEO rankings.

Google guidelines have given the green light for link exchanges, but only to a certain extent.

The link exchange strategy is great for second-tier links since you won’t directly link your website but to a post with the link, considerably reducing the chances of a Google penalty.

Forums

Forums are private, heavily moderated, and come with their own set of rules. The reason I say this is because if you’re directly promoting a post with your link, the moderators will flag you. Even if the moderators miss it, the members will report you.

At times like this, second-tier links are a lifesaver. Because, you’re not directly linking your website.

Another thing to keep in mind when posting in forums is relevance. Post your second-tier links on relevant forums, as most forums have strict rules against spamming and self-promotion.

Now that you’ve read what you can (or should) do, here are a few things you shouldn’t do.

Link Schemes

A Link Scheme is a strategy where marketers create websites, relationships, and processes for backlinking.

This is problematic because the websites that link to your pages don’t have any other purpose. They’re there only to post your links.

Also, Google penalizes websites that are involved in link schemes.

Relevance

Although Domain Authority (DA) and Domain Rating (DR) are important factors to measure the strength of a website’s backlinks, you can’t ignore relevance.

Google will find out if your website has multiple links from websites that are outside your niche. And when that happens, your website will be handed a Google Manual Penalty.

Spamming

Spamming is, was, and will never be a good strategy for anything, especially SEO. That’s why it’s recommended to include links to your original post just once in your secondary post.

Take the case of email. You’re using an email for second-tier link building and have mentioned the links twice; Gmail will happily group your email under the promotions tab.

To wrap things up, link building is a viable strategy for SEO. Not only does it contribute to better website traffic, but it also improves your page and domain authority.

Just like every other thing, there are ways to speed up the process for quick results. But their consequences make them not worth it.

Second-tier links are something like that. Use it just the right amount, and you’re fine. Abuse it and face the consequences.

When executed correctly, second-tier links can do a world of good for your primary website, both in terms of traffic and ranking.

11 Awesome Link Building Strategies For 2023 

So, you finally got a website for your business up and running. It’s been a few months, and isn’t performing as expected. In fact, it isn’t performing at all. Odds are, you don’t have any backlinks to your website. Building high-quality links isn’t easy, but it isn’t difficult either. After all, impossible says I’m possible. Here are some link building strategies that come with our Tested, OK seal.

 

Keyword Research 

A good way that others (not just people from your target audience) could find your blog is to add keywords. Note that keywords need to be relevant to the blog, and they shouldn’t feel forced when someone is reading the content. Tools like Semrush, Ahrefs, Google Keyword Planner, and Uberuggest are quite handy to find popular keywords. Another tip is to add keywords to your anchor texts. The more relevant the content is, the higher it appears in the search engine. The higher it appears in the search engine results, the more people from your niche will want to link to it. 

 

Find Your Mentions 

Based on how big or useful your brand is, someone on the internet may be talking about it. The trick here is to find out the places where your brand has been mentioned and ask them to link your website.  That sounds a bit too simple. Chances are, people have forgotten they mentioned your brand, so the response time to these requests may vary. Practice patience while waiting for a response, and don’t be pushy with the follow-ups. 

 

Write To Your Strengths 

Identify your niche and target audience and stick to them. Some research about your target audience could go a long way in identifying what’s currently trending. Writing content relevant to your target audience opens opportunities for relevant links to and from your website. 

 

Create Testimonials 

This is a rather simple strategy to build links. Just write positive testimonials on products and services that you use. You just have to create a list of the products/services you use and reach out to them, 

stating your willingness to post a testimonial. You could also ask the brand to draft a testimonial on your behalf. (Some brands do that) The product/service will post your testimonial on their website along with your name and brand. Some websites post your testimonials and include a “Learn More” button that redirects the visitor to your website. Some brands also share testimonials on their social media handles. 

 

Use The Tools

First things first. You need to know where you currently stand before you start talking about action. Fortunately, there are tools for that. Search Engine Optimization (SEO) tools like Ahrefs and MOZ offer information that’s more than just about your backlinks. You also get to see additional details, like

  • Information on lost or broken backlinks
  • Domains that are linking to your competitor
  • The pages that are linked the most
  • Quality of backlinks pointing to your website
  • How your existing keywords are performing
  • New keyword suggestions

Hopefully, with all this data, you’d get a clear picture of the areas of your website that need attention.

 

You don’t have to be worried about SEO getting outdated. The future of SEO is bright, with Google updating its guidelines regularly to keep up with the ever-changing search trends.

 

Competitor Analysis

There’s no harm in checking out what your competitor is getting right and what you aren’t. Conduct a study on the types of posts your competitor has, their level of engagement, and other metrics to give you a general idea of what you must do. Also, don’t forget to run your competitors’ backlinks through SEO tools like Ahrefs or Semrush to learn more about their strategy.

 

Guest Posting

Guest posting is among the most-used techniques for link building. It goes like this. You create a piece of content that is informative and has links to your website. You then publish this content on a website with high domain authority (DA). The posts can be anything, from simple how-to articles to interviews and explainers.

 

Internal Links

Internal linking is when one of your posts has a link to another post in the same domain. Meaning you are linking your webpages among the different webpages of your website. Is this effective? Of course, it is. Internal links are great at redirecting traffic and page authority to a particular page. Not just that, internal linking also helps Google discover new content and is a great tool to manipulate Google’s crawler.

 

Check for Broken Links

It helps to periodically check the backlinks that are pointing to your website. You may find one or two broken, either because the page was removed or due to other technical reasons. You can use a free Chrome extension called Check My Links to search for broken links.

 

 

Once you’ve found a broken link, the only thing left to do is to contact the page owner and inform them about the broken link. You can ask them to fix the original post or re-add a link to your website.

 

Crowdfunding & Organizing Events

People use crowdfunding when they have an idea but no money. You can use that to your advantage. Find people raising money for projects related to your niche and donate. You’ll be featured on their donors page with all your details, including a link to your website. Based on the donation amount, some projects may even publish details about your brand along with links to your website and social media handles. Another unique way to attract backlinks is to organize events related to your brand/niche. You can either host a sponsored event or sponsor an event in its entirety. Both options give you the opportunity to increase brand awareness.

 

Influencer Marketing

Irrespective of your opinion about influencers, using them as backlinking tools is a good strategy. All you have to do is mention an influencer, someone who discusses products or topics in your niche, in your article. They will be compelled to share the article with their followers even if you don’t contact them. It can be anything, from a simple mention saying that they were featured in an article to sharing the article link on their social media handles. This is a super-easy method to drive up website traffic and increase rankings.

Those were 11 of the easiest link building strategies you can follow with little to no knowledge of SEO. Some of the tools mentioned in the article are free to use as well. There are more link building strategies out there. Some ethical, some not so ethical. Remember that link building is more than just driving people to your website. You should always prioritize providing value to your readers/visitors and establishing trust with them.