Top 20 Best Link Building Agencies in California

Top 20 Link Building Agencies in USA

Just about every brand fights it out for the top position on the Google results page. This is because there are statistics that tell that the first search result gets 39.8% of all clicks. The second and third results get 18.7% and 10.2% of the clicks, respectively.

What does this statistic tell us?

If you’re not in the top half of the search results, you can bid adieu to clicks.

This is one of the major reasons why brands/organizations invest in digital marketing, or more specifically, SEO. A solid SEO strategy helps brands/organizations get to the top of the search rankings, or at the very least, on the first page.

There are numerous SEO strategies marketers use to improve a brand’s/organization’s online presence. One such tactic is approaching a link building agencies.

Link building involves having links to your website included on other websites, preferably in the form of a blog post or other types of content. Having links on other websites helps direct traffic to your website. Link building also has a role to play in the position of a website/webpage in the search results.

Once you understand how link building works, another question naturally arises. Do I do it all by myself or hire one of the numerous link building agencies to do it for me?

The next section will answer that question.

Advantages of Outsourcing Link Building

It might be pretty tempting to get your hands dirty and build links all by yourself. But link building isn’t something that you learn by watching a couple of YouTube videos.

Well, actually, you can learn the concepts, but putting them into practice is a completely different task. Not to forget, one that’s too difficult and time-consuming.

Plus, not all brands/organizations may be equipped with the tools necessary to build backlinks. This makes link building agencies even more essential.

Here are some reasons why you should outsource link building rather than doing it yourself.

  1. Saves a Lot of Time

This is perhaps the most important advantage of outsourcing to a link building agency in California.

Businesses/brands already have a lot on their plate. The added hassle of trying to reach out to bloggers, drafting content, and ensuring the content is published and stays up is an impossible task.

Link building agencies eliminate all these issues.

You simply have to choose a link based on the metrics you need, and the agency will do the rest. Whether it’s the top link building agency in California or in other US states, the procedure remains the same.

You will get a report later stating all the work that has been carried out.

Rather than building links on your own, opting for one of the best link building companies will get the job done faster.

  1. Affordable

Finance is an important aspect of just about every marketing campaign. The same applies for link building.

Trying to build links on your own can be an expensive endeavor. Even if you have the expertise to understand the advanced concepts of link building, the tools required to access them are expensive. And you have to do this every month for consistent results. This can quickly add up over time.

Then there’s the concept of hiring an in-house team. There will be salaries to pay, benefits to offer, and equipment to purchase. All these are additional expenses that could’ve been easily avoided if you had chosen to outsource link building.

The bottom line here is that building a strong backlink profile becomes effortless if you outsource to one of the top-notch link building agencies in the US.

  1. Expertise

Link building is a step-by-step process. Each step has its own set of challenges. A mistake in one step means that it will have a ripple effect on the other steps that follow. This issue is non-existent when link building agencies are on the job.

Link building companies have specialists for every component of link building. From conducting extensive blogger outreach to drafting informative content, these agencies have the resources to get everything done with exceptional accuracy.

  1. Assured Results

Link building is a process that takes time to deliver. And one element that is crucial to attaining optimum results is regular monitoring and the use of specialist tools.

There have been numerous technological advancements that has made link building a lot easier. Link building agencies have innovative tools that help in the process. With these tools, the entire link building process is simplified, ensuring exceptional results.

With assured results also comes better ROI, which is also one of the numerous benefits of hiring link building agencies based out of the US.

  1. Lower Risk

Trying to build links on your own is like walking on a minefield. What might seem attractive and cheap may not produce the expected results. In some cases, your website might be penalized for using black hat or questionable link building strategies.

The black hat part is particularly true if you plan to build links through freelancers on Upwork or Fiverr.

But this is not an issue when you seek the help of link building agencies. Their white hat methods make sure your brand/organization/client scales the rankings the fair way.

Cheap link building plans aside, the quality of the links that link to your website also matters. Having your links on high-DR websites that are outside your niche can also spell trouble for your website.

Relevancy isn’t a problem when you hire experts to build links. The links these link building companies provide will be relevant to your client’s/organization’s niche. This eliminates all chances of Google penalizing your website for unethical or spammy link building practices.

  1. Beat the Competition

Simply put, if you’re not seeking the services of link building agencies, then you’re losing against those who have a strong strategy in place.

No matter how dedicated you are, you don’t stand a chance against the work link building agencies do. In other words, the 200% effort you put in will not come close to the 50% effort put in by link building agencies.

Seeking the assistance of a link building agency in California, helps you keep up with or beat the competition. Even a basic link building pack does wonders against brands/organizations that have no idea about backlinks.

The Top 20 Link Building Agencies to Boost Search Rankings

Given how beneficial link building is, it is imperative that you let the experts handle it. To help you make the right choice, we have listed 20 link building agencies across the US. The list is compiled after extensive research, so you can rest assured that these link building agencies will be of great help to your brand/client. and the top 10 link building agencies in the list having the most priority in US market.

1. Orange Outreach

URL: https://orangeoutreach.com/

First on our list of the top 20 link building companies is Orange Outreach.

Based out of Folsom, Orange Outreach also happens to be one of the top link building agencies in California.

Affordability is the main mantra of Orange Outreach. This link building agency in California offers a range of link building packs that offer the best bang for the buck. Its competitors don’t even remotely come close to the value and quality of the links offered by Orange Outreach.

With Orange Outreach, one can get a DR 50+ link for as little as $45. Mind you, this isn’t the price of the link alone, it also includes a 500-word article and a short turnaround time.

Orange Outreach also has some pretty cool backlink packages to help you get your brand/client to the top. One can either opt for bulk packs that include 500+ word articles on DR 30+ sites, starting at $2500. Or, they can choose the smaller packs that cost less than $500.

Orange Outreach also has combo packs that include links with different DR for as little as $375. Whatever your needs are, Orange Outreach will have a pack to meet them.

In addition to its bespoke link building services, Orange Outreach is great for blogger outreach services as well. You don’t have to sweat it out to find blogs and send emails to webmasters. Just get in touch with Orange Outreach and state your requirements. They’ll do the rest.

You can contact them at [email protected] or fill out this form to get started.

 

2. PageRank Agency

URL: https://www.pagerank.agency/

PageRank Agency comes second on our list of the top 20 link building companies to boost rankings.

This is another link building agency in California that focuses on getting optimum results for its clients. This agency has convenient premium and affordable options for clients to choose from.

PageRank Agency’s affordable options include link building and local SEO plans. One can build a solid backlink profile for as little as $375. It also has a subscription-based managed link building pack that offers 30 high-quality links for just $500.

The local SEO pack allows clients/brands to establish local dominance for as little as $250. This service helps in building a solid backlinking profile along with Google My Business updates, form submissions, off-page submissions, and tons more.

As for the premium options, PageRank Agency provides quality link building strategies along with a host of additional features, like citations, infographic submissions, community posts, and more. These services do everything required to boost your client’s/brand’s website to the top of the rankings.

The niche blogger outreach packs in the premium category offer plenty of value alongside exceptional results. For as little as $750, you can get guest posts with high DR links with multi-client support. These packs go all the way up to DR 70.

PageRank Agency also has another convenient pack that combines high DR links (50, 60, and 70) and support for up to 10 clients. This unique pack offers the ultimate value for money.

Send an email to [email protected] to learn more about their packs and how they can help brands/organizations reach their full potential.

 

3. Page One Power

URL: https://www.pageonepower.com/

Next on our list of the top 20 digital link building agencies is Page One Power.

Started by 2 brothers, Page One Power began as an agency dedicated to dentists. Eventually, they moved on to building links in addition to SEO. Today, they offer a host of SEO services, paying special attention to link building.

This link building agency in Califonria, serves clients of all sizes, from large brands to local mom-and-pop stores.

In addition to link building services, Page One Power offers SEO consulting services as well.

 

4. Stellar SEO

URL: https://stellarseo.com/

Stellar SEO appears third on our list of the top 20 link building companies.

Based out of Nashville, Tennessee, Stellar SEO provides a range of comprehensive link building solutions. From fully-customized link outreach campaigns to high-quality guest posts, Stellar SEO helps brands improve their online presence.

Like other link building agencies on the list, Stellar SEO also offers link building packages that combine a host of different features. These one-click packages offer comprehensive solutions to boost a brand’s rankings, search engine authority, and more.

Stellar SEO offers on-page and restoration SEO services as well.

 

5. Link Building HQ

URL: https://www.linkbuildinghq.com/

With its home base in Orland, Link Building HQ is also one of the best link building agency in California that prioritizes offering its services to other agencies and SEOs. They help agencies cut through all the hassles involved in attaining quality links.

In addition to providing links, Link Building HQ also drafts the content they use to publish your links. The link building agency also follows the package method, with prices varying depending on the quality of the links on offer.

Link Building HQ is in the fifth spot on our list of the top link building agencies to boost rankings.

 

6. Contentellect

URL: https://www.contentellect.com/

Contentellect finds its way into our list of the top link building companies for the expertise and experience it offers.

The company pays special attention to the content of a website and the quality of the links to it. Their team consists of a combination of writers, link builders, and virtual assistants who work hard to improve the growth and revenue of a business.

In addition to link building services, Contentellect also offers content writing and As Seen On services.

 

7. Authority Builders Co.

URL: https://authority.builders/

An agency that offers comprehensive link building solutions, Authority Builders Co. is great at finding the right links to boost a business’s search rankings.

Authority Builder Co. offers a range of services aimed at improving the authority of a website. The services include:

  • Guest Posting
  • Link Insertions
  • Local Citations
  • Link Auditing

In addition to these services, Authority Builder Co. has useful monthly plans that include a host of different services. The price of these plans varies depending on the services on offer.

Authority Builders Co. is seventh in our list of the top 20 link building agencies.

 

8. Digital Olympus

URL: https://digitalolympus.net/

Building a solid backlink profile often involves a lot of work. As a link building agency in California, the team at Digital Olympus aims to reduce all the hassles involved.

They have a simple five-step plan that covers all aspects of link building, right from the initial link analysis to making sure that the links stay up.

This is the best link building agency in California, Delaware appears in the eighth spot in our list of the top 20 link building companies.

 

9. The Upper Ranks

URL: https://theupperranks.com/

Founded by David Farkas, The Upper Ranks is the best link building agency in California, New Jersey, that serves businesses of all sizes.

As an agency that’s fully into link building, The Upper Ranks offers customized link building solutions to meet the growing demands of businesses. The agency follows a three-step plan before finalizing a link. This is done to make sure that each link meets the specified requirements and has zero chances of getting penalized in the future.

The Upper Ranks features in the ninth position of the top 20 link building agencies.

 

10. Link Doctor

URL: https://linkdoctor.io/

Link Doctor was founded by two budding entrepreneurs who wanted to start something of their own. Taking advantage of their previous experience in product marketing, they went on to start Link Doctor.

Like some of the other link building agencies on this list, Link Doctor also has numerous plans to meet the varying demands of clients. It also has a customized plan for businesses to take advantage of.

Link Doctor takes the tenth spot in our list of the top 20 link building agencies.

 

A gentle reminder: Congratulations on making it halfway through our list of the top 20 link building agencies. Although it is wise to choose an agency from the top 10, preferably the first one, it doesn’t hurt to have options.

11. Vazoola

URL: https://www.vazoola.com/

On the eleventh spot in our list of the top 20 link building agencies is New Haven-based Vazoola.

With a team of 13 specialists, Vazoola focuses on enhanced influencer marketing and link building campaigns to promote their clients. The Vazoola team boasts a combined experience of 50 years, with their specialists having seen everything there is to see in the world of link building.

Vazoola, co-founded by Casey Bjorkdahl and Andrew Sperl, also specializes in content marketing, guest posting, and SEO services.

 

12. Links That Rank

URL: https://linksthatrank.com/

Visitors to Links That Rank are greeted with three customizable sliders where they can choose the number of links they need. The sliders are categorized based on their DR. This rather straightforward approach is great for experts who’d like to avail services on the fly.

Links That Rank also comes with a dedicated blacklist tool that lets you know whether your website or the website that you plan to place your links on happens to be part of a link farm, or PBN.

Links That Rank is also unique in a specific way. It also happens to one of the few agencies that does casino link building.

Links That Rank appears in the twelfth spot in our list of the top 20 link building companies.

 

13. Get Me Links

URL: https://getmelinks.com/

As a Houston-based link building agency in California, Get Me Links caters to businesses of all shapes and sizes. Their plans start at $900 and go all the way up to $3,300. Get Me Links also has a custom link building option where agencies can choose how many links they need on a specific DR.

The top dogs of Get Me Links, Alejandro Meyerhans, Bronwyn Reynolds, and Taylor Kimball, handle a team of 15+ experienced professionals who strive hard to achieve a common goal: to help businesses improve their online presence.

 

 

14. SEO Sherpa

URL: https://seosherpa.com/us-en/

Next on our list of the top 20 SEO link building companies in the US is SEO Sherpa.

Being a conversion-first SEO firm, SEO Sherpa prioritizes bringing in qualified leads through organic search. Alongside link building, the firm also provides SEO and content marketing services.

SEO Sherpa has offices in London, Singapore, and Miami. Their website states that the company takes its name after a Sherpa, an ethnic group in Nepal that helps mountaineers reach their destination, particularly Mount Everest.

 

15. Dofollow.com

URL: https://dofollow.com/

Dofollow.com pops in at the 15th spot in our list.

This link building agency in California is among the very few that believes that quality beats quantity when it comes to link building. The agency prides itself on staying away from strategies that trick the algorithm, while delivering exceptional results for their clients.

With a rather small team of 10+ specialists, dofollow.com offers a host of promises that they have successfully kept. The most prominent one being their link guarantee, where they replace broken links at no cost!

 

16. Love To Link

URL: https://loveto.link/

The 16th link building agency in California on our list of the top 20 link building companies is Love To Link.

Love To Link stands out with a rather simple interface. The simple, no-nonsense website offers visitors three options.

In the regular packages, you have a selection of links that are grouped together based on metrics. The higher the metrics, the higher the price. The packages start at $499 and go as high as $1,799 per month.

Then there’s the option to choose links based on their DR. Visitors have to input the DR value, the word count, the quality of the articles, and the number of links they need. Everything is done with a few simple taps.

The last option is pretty unique. The website requires you to create a free account, after which, you get access to their database of links. The tool also allows you to sort and filter links based on different metrics.

 

17. SirLinksALot

URL: https://sirlinksalot.co/

As the name suggests, SirLinksALot does only one thing: link building.

Like other link building agencies on the list, SirLinksALot offers bespoke link building services. Right from guest posts, niche edits, and managed link building, to press releases, citations, and even PBNs.

SirLinksALot is perhaps the only link building agency in California. And that is pretty open when it comes to PBN. Given how controversial and outright illegal PBNs are, a concern openly advertising about their PBN services is something to keep in mind.

All that aside, the firm, founded by Nicholas Altimore and co-founded by Chris Tzitzis, claims to have helped over a thousand brands across 60 countries.

 

18. The Links Guy

URL: https://thelinksguy.com/

Next on our list of the top 20 link building companies is The Links Guy, a link building agency in California that has offices in the US and the UK.

With a team of 20+ professionals, The Links Guy has made its presence felt in a range of industries. Since its inception in 2016, The Links Guy has helped numerous brands devise innovative link building strategies.

The Links Guy uses a 6-step link building process that gets them the desired results.

 

19. Buzz Logic

URL: https://www.buzzlogic.com/

Although it is in the 19th position, Buzz Logic is one of a kind. Unlike other link building agencies on the list, Buzz Logic focuses solely on HARO link building. HARO stands for Help A Reporter Out. This type of link yields assured results, as HARO links are trusted by search engines.

With a combined experience of over 30 years, the team at Buzz Logic gives their clients a chance to have their links featured in reputed media outlets like Forbes, the Wall Street Journal, or Huff Post.

The packages at Buzz Logic start at $5,000 and go all the way to $14,000. They also offer refunds for non placement of links.

 

20. Perfect Link Building

URL: https://perfectlinkbuilding.com/

The last link building agency in California on our list of the top 20 link building companies is Perfect Link Building.

Their team consists of some of the best minds in the world of SEO, including a good chunk of former Google employees.

In terms of process, the specialists at Perfect Link Building follow a detailed 8-step method that leaves no room for errors or doubts. This methodology combines the latest technology with data from extensive research, all the while keeping Google’s search guidelines in mind.

Perfect Link Building offers two categories of packages: tiered and custom.

The tiered packages range from $799 to $9,999. The metrics and quality of links on offer are considerably better in the higher-tier packages.

The custom package, on the other hand, allows you to create a personalized link building plan to meet different organizational goals.

 

Red Flags to Look Out For

Now that you’ve learned about the top 20 link building agencies, it’s time to read about how to spot the red flags before finalizing one.

It is important to stay aware of these red flags so that you don’t end up choosing the wrong agency and damaging your website as well as your client’s/brand’s reputation.

If you come across these red flags, ignore the link building agency for good.

  1. Offers Unrealistic Results in a Short Period of Time

We’ve said this before, and we’ll say it again. Link building is a slow and gradual process. Dumping huge wads of cash isn’t going to increase the speed or efficiency of the process. It takes at least 3 months for results to appear.

If one of the SEO link building agencies you’ve spoken with offers quick results, that too, in a very short period of time, then you’re dealing with a shady link building agency or link builder. This is your sign to make a 180 and keep walking.

Note that this is more common among freelance link builders you find on Fiverr or Upwork.

  1. Using Private Blogging Networks (PBNs)

Most blogs are created and maintained to publish information. The content published there is researched and written by those with some level of expertise in the specific industry.

But that isn’t the case with PBNs.

PBNs are made with the sole purpose of including links. Their purpose is to pass link equity, either to the client website or another website with a link in it.

Although this might sound legit, it is actually a black-hat technique that might get your or your client’s site penalized. It also doesn’t fail to make an appearance every time there’s a mention of link building strategies that you shouldn’t follow.

And on top of that, PBNs may not work. This means that you’re getting nothing in return for all the time and money you spent.

One way to identify PBNs is by asking for sample sites before finalizing on one of the top link building agencies. Once you get the sample sites, include the link in Ahref’s site explorer tool. If the site

  • Has little to no organic traffic
  • Is filled with ads
  • Has weird link placements
  • Has anchor texts that match the link they’re linked to

Then you’re dealing with a link building agency in California that offers PBNs. Move away from them and look for someone else.

  1. Fake Guest Posts

Guest posting is the process of drafting content and publishing it on a target website in order to promote your brand/client/products/services. This is a legit method that some of the best SEO link building agencies use.

It is important to understand that the purpose of guest posts isn’t just to link back to your client’s website; they must also add some value to the visitor. The guest posts that fail to do this fall into the category of fake guest posts.

In layman’s terms, if the article was created for the sole purpose of including a link rather than being useful to the reader, then the post is a fake guest post. This is a violation of Google’s search engine guidelines and will have a negative impact on your client’s/brand’s website.

If your links are published on sites with fake guest posts or the sample posts shared look sketchy, then odds are, you’re dealing with a shady link building agency in California.

  1. Being Secretive

Communication is an essential component of a great link building agency. They must be ready to describe each step of the link building process and respond to any query as quickly as possible.

A great link building agency in California also informs their clients of any delays, assigns new deadlines, and keeps their clients posted on all the updates.

A great link building agency in California is also very transparent. They will be ready at any time to discuss any doubts regarding site metrics and other relevant topics.

An agency being secretive about their process or keeping the client in the dark about certain procedures is a massive red flag. Stay far away from such SEO link building agencies.

  1. Plans are Dirt Cheap

Now, not all cheap plans are scummy, but a majority of them are.

Although not expensive enough to make you go broke, link building requires a fair bit of financing.  There are salaries for outreach personnel, writers, administrators, and managers to be paid. Additionally, there are also expenses involved in using professional link building tools.

If the plans or packages you see are too good to be true, then odds are, you’re talking with a scammy link builder or link building agency.

 

Conclusion

Congratulations if you’ve made it this far. You deserve a pat on the back.

Link building is an ocean. And just like the oceans, something is always changing. There were methods that, once upon a time, link builders could swear on their lives to get you results. These methods don’t yield any results today. In fact, some of them could even get your website penalized.

At times like this, it’s better to just hand over the link building to the experts rather than risking things.

This article was meant to be a launching pad for that. It justified why you should outsource link building, and listed things that you should watch out for before choosing a link building agency in California location.

Not to forget, this article even lists out 20 link building companies that deliver assured results.

You now have all the information and resources required to kickstart your link building journey. With the right agency by your side, you can be sure of beating the competition and boosting your ROI.

12 Link Building Strategies You Should Stay Away From

Back in 1996, Sergey Brin and Larry Page of Google introduced the idea of PageRank. As a hierarchical algorithm, PageRank’s role was to find out a website’s authority based on the number of backlinks.

From 1996 to 2023, backlinks have come a long way. It has gone through countless updates to keep up with the ever-changing search trends.

Considering the important and indispensable role backlinking plays in SEO, it was only a matter of time before someone came up with shortcuts.

And it’s about these shortcuts that we’re going to discuss today. We’ll share 12 link building techniques that will get you into trouble.

Paying for Links

I am starting things off with paying for links since this is usually a mistake new link builders make.

Paying for links is exactly what it sounds like. You pay a specific amount to a site owner, who, in turn, will place your link on their website.

Google openly states in its Webmaster Guidelines that buying or selling links counts as a link scheme and will happily devalue websites that engage in this practice.

Irrelevant Links

Relevance is a huge thing when it comes to link building. If your website gets too many backlinks from websites outside your niche, Google will quickly flag it down.

Say, for example, that if you have a website about pet care and receive too many inbound links from tech sites, this is a case of unnatural links. You may be liable for manual action, and you should disavow these links immediately.

Content Marketing Links

The ethical practice of content marketing involves producing informative content on one’s own website, gaining authority, and, in turn, building resources that generate links via goodwill.

The sketchy version involves hiring a writer who will publish the written article on a third-party site with a link back to the client’s website. (The client here is the party that pays the writer.)

This isn’t link building; it’s advertising. And it violates FTC guidelines, which state that paid advertisements must be disclosed, and if they cannot be disclosed, then such ads shouldn’t exist.

Low-Quality Guest Posts

Guest posts are a great way to generate backlinks and are generally one of the most recommended white-hat link building strategies.

Usually, guest posting involves a blogger who publishes an informative article on a third-party website. This article is written for the reader, and the keywords don’t stand out or interfere with readability.

Low-quality guest posts, on the other hand, are written with the aim of getting a better search ranking. As a result, these articles are usually poorly rephrased versions of the original article and are stuffed with keywords that greatly reduce readability.

For reasons like this, it is recommended to approach a guest posting agency. If you can’t find one, try looking for an SEO agency that offers high-quality guest posting service.

Sponsor Links

Sponsored links are those that use the rel=”sponsored” attribute. Google introduced this attribute to distinguish paid links from the rest.

Sponsored links aren’t bad by themself. But they become problematic when the site you’re sponsoring isn’t related to your niche; those links won’t contribute to your rank.

And if Google finds out, you may be liable for action from their web spam team.

Scholarship Links

Scholarship link building involves creating a scholarship and developing all the necessary content to promote it.

Once that is done, you approach educational institutions, asking for links to your scholarship page or website since Google considers .edu links as high authority.

However, scholarship link building is considered equivalent to paying for links, and that could lead to a manual link penalty. Also, the fact that you have links from domains with irrelevant niches could also damage your backlinking profile.

Badges for Links

In the Badges for Links trick, an SEO will create an award and hand it over to a website. The recipient’s website displays the award badge proudly, claiming to be the winner of a random award.

When handing over the badge, the SEO will sneak in a code that has links back to the website.

This link building trick is unethical because it involves the exchange of something of value in return for a link. Google considers this a method to manipulate links and a violation of its guidelines.

Developing Websites

Not only is this link building trick scammy, but it’s also time-consuming. This method involves creating a brand-new website with the sole purpose of including a link to your main website.

The created sites can be more in number, depending on how desperate the link builder is.

When Google finds out that your website is part of a link wheel (another name for this trick), you get slapped with a Google penalty for violating the Webmaster’s Guidelines.

Forum Spamming

Some people sign up for forums with the intent of promoting their links. It generally goes like this. The link builder adds a couple of “me too!” posts and includes their links, saying that the site has more information on it.

Forum administrators and moderators know this and will happily delete such posts. As an added benefit, businesses that follow this trick will have a reputation for being spammy. This is why it is always a good idea to consult a link building agency to create quality backlinks.

Private Blogging Networks (PBNs)

Some SEOs use PBNs to build a backlink profile. It goes like this. The SEO buys old domains with decent authority and posts content to those websites. Those posts will have links to the website they’d like to boost.

PBNs are considered to be black hat since they use manipulative tactics to earn links rather than creating high-quality content that is of some use to the visitor.

Links From Automatic Link Building Applications

Have you come across tools like GSA Search Engine Ranker, Scrape Box, XRunner, or SEnuke?

These link building tools are good at generating backlinks, and that too a lot of them. The problem is that the generated links aren’t very effective.

Automating isn’t inherently a bad thing, but Google values links that point to websites with rich, relevant content. Something automation isn’t capable of.

Too Much Link Exchanges

Link exchange is when two parties, preferably webmasters, agree to link each other.

This technique is exactly black hat or shady. The problem arises when webmasters overdo it. And when that happens, it pretty much becomes a link scheme.

These are some of the most common practices that link builders should stay away from. Some of the techniques mentioned in the article can be quite effective when used in moderation, but they are frowned upon by the SEO community.

Google is regularly making changes to how search works, and there’s a high possibility that more tricks may come up in the near future.

This is why it is essential to always stay updated with the current happenings in the SEO world. You’ll get a heads-up when some drastic change is coming, and you’ll be better prepared to tackle it.

Another go-to option is to outsource your link building. Outsourcing frees up your schedule and resources, and on top of that, you get positive, quantifiable results.

Second-Tier Links. The Black Sheep of Link Building

Have you ever tried tiered linking?

For the uninitiated, tiered linking is when you share content that has links to a post with links to your website.

That sounds a bit confusing, isn’t it?

Say, for example, that A has links to your client’s website. You create a social media post, B, with links to A. You then go on to make another post with links to B.

Link Building is a valid strategy to increase authority, whereas tiered linking may have its problems.

This isn’t to say that tiered links don’t deliver. They absolutely do. But if you don’t take care, things can quickly go south.

  • Guest post on industry blogs and include 1-2 relevant links in the author bio. Make sure the content provides value for readers.
  • Sponsor or donate to a responsible gambling charity and get a link in return.
  • Comment on forums and articles in your niche, offering useful insights along with a site link. Don’t spam.
  • Get interviewed as an expert on gambling sites and podcasts. Mention your site contextually if asked.
  • Create social media profiles and engage regularly with valuable info. Include site link in bio.
  • Publish and promote an ebook, research or stats on the industry with 1-2 attribution links.
  • Start an ethical affiliate program and have partners link to your site from theirs.
  • Reach out to local casinos and gambling venues to be listed as a recommended responsible site.

The focus should be on building reputation by providing genuine value to users first rather than just seeking links. Links should occur naturally and ethically as part of that process. Aggressive/manipulative link building tactics should be avoided.

In this article, I have only discussed second-tier links because you run the risk of getting penalized by Google if you go above second-tier linking.

What Are Second-Tier Links?

As said earlier, tiered linking is when you create posts or websites with the intention of linking to posts that have links to your actual website.

First-tier links are the links you find in posts (social media or blogs) that redirect the visitor to your website.

Second-tier links boost first-tier links. These are the links that point to pages with links to your website, aka first-tier links.

You can find second-tier links in just about anything, from social media posts, articles, and emails to directories and forums.

So, what benefit do second-tier links provide?

The main advantage of second-tier links is that they improve your website’s backlink profile. A better backlink profile increases the authoritativeness of your website. The more domain authority your website has, the better its search ranking.

And finally, a better search ranking means more visibility, which means increased traffic.

This is why you shouldn’t ignore second-tier links when building a backlink profile.

Tiered linking follows the concept of link equity, which is explained below.

Link Equity

When one webpage links to another, some of the first page’s authority is passed on to the second page. This is called link equity.

In simple terms, when page A links to page B, page B gets some of page A’s authority.

This is why marketers go after websites with high domain authority (DA) to build a website’s backlink profile.

Another name for link equity is “link juice,” since the DA flows from one page to another, improving the rankings of everything along the way.

With that out of the way, let’s discuss the ideal spots to place second-tier links.

Guest Posts

Guest posts are created for two reasons alone: one, to post your links, and two, to educate visitors on a certain topic.

Guest posts are the most commonly used tools when it comes to link building. You find a website relevant to your niche, request that they post an article with a link to your website, and, if they agree, post an article with a link back to your website.

You can also promote your guest posts this way. Just create additional posts that link back to your original guest post with a link to your website.

Secondary Website

You can place links to your main website on your secondary website(s). In other words, just create a blog post on your secondary website and include a link to your primary website.

You must also make sure that the websites that link to your primary website belong to the same niche, as Google will find it fishy if your website has multiple backlinks from sites that are irrelevant to your niche.

Social Bookmark Links

Social bookmarking is a phenomenon where websites have dedicated, organized forums for discussions and resource sharing. Social bookmarking sites allow visitors to engage with people with similar interests or professions.

Social bookmarking websites are great for sharing your second-tier links, considering the exorbitant number of people who use them.

Social Media

Just a heads up, social media links are nofollow, meaning they don’t contribute anything in terms of SEO.

But links in social media posts are great for one thing, exposure. They’re great at promoting guest posts with first- and second-tier links.

And, on top of that, social media links also help Google index content better.

Link Exchanges

It is exactly what it sounds like. Link exchanges are when two websites agree to link to each other with the objective of improving SEO rankings.

Google guidelines have given the green light for link exchanges, but only to a certain extent.

The link exchange strategy is great for second-tier links since you won’t directly link your website but to a post with the link, considerably reducing the chances of a Google penalty.

Forums

Forums are private, heavily moderated, and come with their own set of rules. The reason I say this is because if you’re directly promoting a post with your link, the moderators will flag you. Even if the moderators miss it, the members will report you.

At times like this, second-tier links are a lifesaver. Because, you’re not directly linking your website.

Another thing to keep in mind when posting in forums is relevance. Post your second-tier links on relevant forums, as most forums have strict rules against spamming and self-promotion.

Now that you’ve read what you can (or should) do, here are a few things you shouldn’t do.

Link Schemes

A Link Scheme is a strategy where marketers create websites, relationships, and processes for backlinking.

This is problematic because the websites that link to your pages don’t have any other purpose. They’re there only to post your links.

Also, Google penalizes websites that are involved in link schemes.

Relevance

Although Domain Authority (DA) and Domain Rating (DR) are important factors to measure the strength of a website’s backlinks, you can’t ignore relevance.

Google will find out if your website has multiple links from websites that are outside your niche. And when that happens, your website will be handed a Google Manual Penalty.

Spamming

Spamming is, was, and will never be a good strategy for anything, especially SEO. That’s why it’s recommended to include links to your original post just once in your secondary post.

Take the case of email. You’re using an email for second-tier link building and have mentioned the links twice; Gmail will happily group your email under the promotions tab.

To wrap things up, link building is a viable strategy for SEO. Not only does it contribute to better website traffic, but it also improves your page and domain authority.

Just like every other thing, there are ways to speed up the process for quick results. But their consequences make them not worth it.

Second-tier links are something like that. Use it just the right amount, and you’re fine. Abuse it and face the consequences.

When executed correctly, second-tier links can do a world of good for your primary website, both in terms of traffic and ranking.

How We Will Help You Impress Your Clients

Hello reader! Hope you are doing well.

This blog is to inform you of the birth of Orange Outreach – a link-building mastermind 🤯

We have been in the link-building business for over 10 years under a different name. Recently, we decided to rebrand.

Why? Well, why not? It’s 2023, and AI tools are taking over everything. So, why not a makeover?

A look at our homepage

Link-building seems to be the most efficient and effective way to boost a website’s ranking in Google’s SERP, even in 2023.

The first result in Google’s SERP has 3.8 times more backlinks than the other results. This stat alone states the importance of link-building.

The problem with link-building is that it is not easy at all. In fact, over 65% of marketers say that link-building is the hardest SEO challenge for them.

But why do they find it hard? Well, because it is not easy🙃(Hope you laughed).

Actually, there are a lot of reasons why link-building is hard. Here are some common link-building challenges every digital marketer faces:

 
  • Blog outreach
  • Finding relevant blogs (Niche relevant blogs)
  • Writing compelling content
  • Too many low-quality blogs
  • Heavily time-consuming
  • Anchor texts
  • You can buy two Titanics for the price of building quality backlinks
 

But why are we talking about link-building challenges instead of the new site? Because these are the challenges we can solve!

With our rebranding, we have carefully added many new features, packages, and blogs to make link-building easier for digital marketing agencies and solve their problems forever.

How We Will Help You Tackle Your Challenges

🍊 The first challenge is blog outreach. Well, we have a great database already, and we are adding blogs to our database every day, so it is not even a challenge.

A peek at our blog database. Visit our deals page to see our other features 😉

🍊 Niche relevant blogs. Come on! Do you have any actual challenges? We have niche-relevant blogs in our database for all the top industries that use digital marketing.

🍊 Writing compelling content. As a part of our rebranding, we created a partnership with more than 50 writers and recruited 6 proofreaders to create compelling content for our clients.

🍊 Too many low-quality blogs. All the blogs will go through a 13-step quality analysis before being accepted.

🍊 Anchor texts. We will use a mixture of natural anchor texts, branded anchor texts, and exact-match anchor texts. Our writers can place all these types of anchor texts in a natural and compelling way.

🍊 Price. No one can deny that link-building is expensive. But we are confident that we offer the lowest price among the competition.

Our prices and services we offer for the same

So, think we covered all the common challenges. We can offer custom solutions to your custom problems too.

In the above image, you can see the service features we offer. You won’t get these services from most link-building agencies. At least, not at our price.

Our Process

So, what is our magic process to boost your client’s website?

Well, our process doesn’t involve magic, but the results will be magical.

Once you place your order, we will start working on anchor texts and article titles. Yes, we will provide anchor texts and article titles.

You can provide your own anchors too. But why the extra work?

Once the article titles and anchor texts are approved by you, we will start with the next process.

We will give you access to our blog tools and allow you to choose any blogs that you like. We will also give you blog suggestions that we believe will be the best fit for your requirements.

Once you select and approve the blogs, we start publishing. Obviously, we skip the outreach step since we have all the blogs in our database. Our outreach process is a constant one. Meaning we will be outreaching every day.

We do this because we don’t want to consume too much of your time with outreach. Because we cut outreach time, our process is instant.

Voila! Now your client links are on top-notch, niche-relevant blogs.

We are reseller friendly, so you can flex to your client that you placed their links on amazing blogs in no time.

In addition to other services, we also do competitor analysis for your client.

Final Thoughts

Link-building is a great way to boost a website, but it is becoming increasingly difficult to build quality links. Luckily, we are here to help you. We can help you build quality links for your clients at a fraction of our competitor’s price.
Hope you had fun reading about our new site. While we believe we are a great link-building agency, our goal is to be number one. We are confident that we will get there very soon. We welcome you to wander around our website and see all the lovely pages we have created. If you think we can make some changes, contact us by mail or fill out our contact form.

 

Everything about E-A-T: Boom your Business performance into the new decade with E-A-T

Display Google that you are a trusted business focussing on your expertise, Authoritativeness, and Trustworthiness in 2020.

Hello Entrepreneurs and marketers,

Change is only constant. Saying that Google has undergone several huge algorithm alterations through these years and this new decade will be requiring us to get super updated with our SEO Strategy.

Lack of updation can backlash the business website in many folds. This has been evident for many websites especially that delivers medical advice, legal advice and financial advice. This is the sole reason to consider E-A-T to be thoughtfully included in your SEO strategy. You have to keep reminding the search engines that you are a well-versed expert in the subject of your business and display the reasons to be trusted.

First of all, let’s know what is E-A-T in brief

Expertise – There is a need for you to be an expert in your field. Expertise means you need to show the proficiency of the creator for the Main Content or (MC) and tag it in your content. Expertise is less crucial for gossip websites, but it’s important for medical, financial, or legal websites. The good news is any site can prove expertise if the content is truthful and useful for users.

Authoritativeness – You need to prove that you are an authority or the authoritativeness of the creator for the MC. And you can attain this from the expertise of your writers or yourself. If your site is a community or forum discussion, the quality of the conversation gets authority. Credentials are essential, but so are personal experiences like reviews.

Trustworthiness – You need to prove users they can trust the creator or company of the Main Content, the MC itself and the website. Trustworthiness is especially essential for eCommerce websites that demand users for their credit card information. Everything about your site should make users feel secure while they’re visiting. As a starting point, you should immediately apply an SSL certificate on your site as at least 70% of first page results are using SSL (It’s one of many of Googles scoring).

Significance of E-A-T

E-A-T regulates a website’s value. Quality raters have E-A-T in concern when judging how valuable a site or page provides what they need. They ponder to see if they’re having a good online experience and if the content meets pass their standards. If the raters feel like a user would feel pleasant reading, sharing, and recommending the content, that deserves the site a high level of E-A-T.

Consider E-A-T as the cause why users would select your site over your competition. E-A-T holds a direct impact on how Google ranking your website

The Linkage Between E-A-T and “Your Money or Your Life”

E-A-T is closely connected to what Google calls “Your Money or Your Life” (YMYL) pages. YMYL pages are those than access to topics on medical advice, legal advice, financial advice, that sort of thing. Anything that could positively or negatively impact a user’s happiness, health, and wealth. Examples include:

  • An online store demanding for your credit card info
  • A mommy blog providing parenting advice
  • A financial institution blog giving legal advice
  • A medical health page pointing out symptoms for a rare ailment

High-ranking YMYL pages will display a high level of E-A-T. That’s because the secure a user feels while using a page, and the more the content passes their search query, the more it will passest the requirement of E-A-T. Sites that are genuinely rendering helpful advice or a solution to a problem will pass these needs more steadily than sites that try to game Google’s system.

The Basic thing you can do to include E-A-T in your strategy is to consider your backlink profile and assure that you own trusted, credible backlinks directed to your website. Also, consider that you are employing the right structure data to display Google that your business can be trusted and help it to coordinate between all the spots you have been mentioned online, for example.

E-A-T also works closely with Content marketing. A strong content marketing strategy is the one that considers E-A-T as its prime obligation. Expertise businesses and any other business mainly rely on off-page content for marketing and promotion. Blogger outreach service is always a good choice in case your company doesn’t own a content strategy team. But most of the companies opt for blogger outreach service which is an easier and cost-efficient way.

Google has included these core updates pushing businesses that don’t consider E-A-T out of the game. Major performance declines have become obvious for sites that didn’t regard layering E-A-T at the top of their exciting SEO Strategies. So, its time to focus on your E-A-T.